Michael Major Email & Phone Number

South Kingstown, Ri, Us

Wakefield, Ri

Glastonbury, Connecticut

Cronin & Company is a full-service branding and marking communications agency located in Glastonbury, Connecticut. As a full-time senior copywriter (contract), I develop creative concepts and content for some of the firm’s top-brand accounts: Amica Insurance, Konica Minolta and Neopost USA. Types of projects include TV, online and print ad campaigns, outdoor, email and direct mail marketing, and SEO-saturated digital deliverables ranging from paid search sites and landing pages, to microsites and corporate websites.

Portsmouth, Rhode Island

A2B Tracking is an innovator in item-unique identification (IUID) and radio frequency identification (RFID) technology. Founded by some of the barcode industry’s earliest architects, the company provides asset tracking and data management software, systems and services to the Department of Defense, defense contractors, government agencies and vertical markets ranging from healthcare and pharmaceuticals to higher education and electronics. My role as A2B communications manager was broad. I worked with the marketing and product managers, demand generation specialist, sales personnel and market analysts to provide content and creative development for all forms of marketing communications (email campaigns, collateral, banner ads, trade shows), internal communication programs, public relations, blogs, website content, newsletters, product and technology webinars and public speeches. I also leveraged my graphic design background and fluency in the full Adobe CS7 toolbox: InDesign, Photoshop and Illustrator. I used my experience working in Wordpress (company website) and ActOn digital environments to create visually hard-hitting email campaigns (with some code tweaking) as well as the company’s monthly eNews. I also provided RFP (Request for Proposal) content development and document management. In this role, I worked regularly with SMEs to write proposals that win government contracts. I manage all documents and SME content contribution using Sharepoint. The proposal development process is not without its opportunities to insert some creativity in the form of cover graphics, infographics, diagrams, charts, layout design (where latitude is permitted), call-out quotes and other elements that engage proposal reviewers and help them with clear, concise responses to their requests.

Providence, Rhode Island

Textron is a multi-industry Fortune 500 enterprise with business unit operations in aviation (Cessna and Bell Helicopter), industrial, defense, and financial services. As a corporate communications contractor, I work with a highly accomplished team of writers, IT specialists and subject matter experts to develop taxonomy infrastructure and written content for the latest evolutionary phase of the company's vast global intranet. I also help with developing internal promotional branding and editorial content.

Concepting and copywriting for b2b, biotech, medical device, corporate and consumer branding and marketing communications involving all types of print media, plus SEO web content, targeted email campaigns, microsites and landing pages, and web banner ads.Clients:• Textron Inc., Prov., RI • Catalyst Inc., Prov., RI• Allen Creative Group, Milford, MA• Avenu Interactive• RDW Group, Prov., RI• MediaConcepts, Assonet, MA• Gingerquill, Cincinnati, OH• Ninedot, Prov., RI• Compete, Inc., Boston, MA

Creative concepting, brainstorming, and copywriting for print and interactive marketing communications including ads, direct mail, collateral, websites, enewsletters, banner ads, events, and corporate and product branding. Additional responsibilities include writing white papers, technical bulletins and feature articles and case studies.Daily responsibilities: interacting with account service and creative teams in a highly collaborative environment, extracting input from subject matter experts, studying and understanding existing and emerging industries, their key product and service technologies, and crafting copy for clients that best impacts target audiences.

Agency and design firm resource for messaging and positioning strategies, creative concept development, copywriting and copy editing for print, online and broadcast marcomm solutions including ads, collateral, direct mail, tech sheets, sales sheets, websites, radio, PR, and PowerPoint presentations.

Retail musical instrument sales. Internal/external marketing communications including creative and production. Developed the store's first-generation website.

Manage creative and production efforts to ensure effective, high-quality print, broadcast, internet and multi-media marketing communications for company clients. Specific contributions include branding strategies, creative concept development, brainstorming moderation, copywriting & editing, internal and client presentation, creative staff management, graphic design using Quark, Photoshop, Illustrator, production supervision, outsourcing and budget management.

Agency and company resource for consultation, creative concept development, copywriting, editing & design for print & internet-based marketings communications.Services also included desktop publishing and production supervision.