Lead our Buyer & Seller Product Marketing teams, which includes our Mortgage, Premier Agent, Touring, and Seller Services businesses.

Lead product marketing for the mortgages division at Zillow.

Founded Downtown Bellevue Network; a downtown Bellevue lifestyle news website (downtownbellevue.com). Develop content strategy, acquire advertisers, manage digital marketing channels to drive an increase in page-views and hire and manage contract writers. Built strong relationships within the community with local business owners and leaders.• Acquired over 60 advertisers• Developed SEO and email marketing strategy resulting in 65,000+ page-views per month• Planned and managed over 15 ad hoc events for 50-100+ people• Manage and execute paid Google search, Facebook and Instagram paid advertising, and management of Google Analytics • Hire and direct freelance writers to create multiple posts per week

Led 13 person marketing department that was responsible for all consumer acquisition and retention marketing, product launches, branding, corporate communications, B2B marketing and sales support.• Led development for foundational marketing elements, including: mission statement, company values, brand positioning, val-prop research and development, and refreshed brand standards.• Developed new B2B lead generation strategy for various commercial banking lines of business, driving sales pipeline via SEM, retargeting strategies, and paid social media channels.• Led large scale product marketing launches for the HomeStreet Bank mobile app including P2P Zelle, Debit Card Controls, and Cardless Cash.Within first 12-months developed a digital marketing team from the ground up that implemented digital and social media strategies with a focus on inbound marketing, customer retention, SEM, re-targeting and display marketing.• Oversaw marketing strategy for over 100+ locations including, retail bank branches, home loan centers, and commercial banking offices, inclusive of marketing merchandising, printed collateral, digital signage, marketing offers, and seasonal campaigns• Led strategy and oversight for new company website launch in 2018 that delivered a mobile first approach, improved UX, and as well as refreshed brand presence. The new site contributed to a 27.5% YoY website traffic increase.• Developed a robust cross-sell program for the company to deepen the customer by increasing the average number of products per customer.• Oversaw company creative via in-house creative director, field of freelancers, and agencies.• Identified, negotiated, and oversaw large scale sponsorships, such as Seattle Seahawks, Seattle Sounders, University of Washington Athletics, University of Hawaii Athletics, Miss HomeStreet Hydroplane, and Seafair.

Managed team of four marketing strategists focused on compelling lead generation campaigns and product marketing programs. Acquisition team responsibilities included marketing strategies for digital advertising, on-site marketing and cross-sell marketing to Capital One credit card and bank customers inclusive of digital banner ads, email marketing, landing pages, direct mail, social media, and content marketing. Product Marketing team responsibilities include value proposition development, marketing research, campaign development, launch planning, and gaining customer feedback.• Directed the development of a revamped homepage and prospect site experience (Fall launch)• Delivered consumer insights via qualitative and quantitative brand positioning research efforts• Defined and built an Early Adopter program to develop customer backed insights prior to live customer launches• Built a monthly capacity planning process that ensures revenue driving projects are prioritized for creative development• Directed value proposition development for major product release of Managed Portfolios. Reviewed qualitative and quantitative research, as well participated in design sprints to position this product within the marketplace• Manage brand marketing budgeting process

Managed team of four acquisition marketing strategists focused on innovative marketing campaign development using the following mediums: digital banner ads, SEM, email marketing, landing pages, direct mail, and sports sponsorships.• Led a multi-city brand awareness media domination campaign, which resulted in a 25% lift in awareness over 12 months. Campaign included the following mediums: radio, print, out of home, online pre-roll video, digital ads.• Developed a quarterly cadence of innovation brainstorms titled “Innovation Pipeline” to generate lists of fresh new marketing initiatives, as well as prioritize the ideas into execution• Overhauled monthly planning and budgeting process resulting in 100% accuracy of forecast and eliminating over or underspend for two years running• Negotiated and managed multi-year Seattle sports sponsorships with Seahawks, Mariners and Husky Football• Elected to the Capital One high potential associate program (HIPO) in 2013

Managed team of two to develop strategy, drive implementation and measure results of lifecycle-based nurture and retention programs, up-sell/cross-sell and at-risk customer initiatives. Supported new product launches and initiatives with interactive marketing campaigns, leveraging e-mail, website, direct mail, social media, and outbound calls.• Developed a new lifecycle email triggered series with 30 email triggers that resulted a 30% lift in customer funding • Initiated mobile app campaign from ideation to execution that drove 30% incremental app transactions• Developed the marketing strategy and creative execution for a new quarterly customer advocacy newsletter

Managed all aspects of email marketing for Eddie Bauer including campaign planning and strategy development of multi-channel email circulation for Direct, Retail, Outlet, Loyalty and Credit programs. Collaborated cross functionally with merchandising and planning teams. Managed one direct report, email marketing analyst as well as day-to-day relationship of our a full service email vendor, Experian CheetahMail. Founded the social media program at Eddie Bauer, resulting in a new marketing channel.• Developed marketing strategy, creative brief, and deployed over 25 email campaigns monthly (~80M email sends) • Grew email file size by over 50% in 2010 via in-store promotions and the website campaigns• Presented email strategy and creative to CEO and senior executives weekly• Proposed and presented foundational social media strategy for Eddie Bauer to CEO for approval• Organized and led RFP and on boarding for social media vendor

Managed email marketing planning, creative development and execution. Built ongoing testing strategies for all email communications.• Created weekly email demand reporting leveraging Coremetrics Analytics reports• Hosted weekly planning meeting with a cross-functional team of merchandising, planning, and creative team members to develop a full email marketing calendar with robust marketing strategies• Evaluated and drove business decisioning based on multi-channel seasonal trends and historical performance analysis for specific customer segments

• Developed marketing strategies to target Seattle based prospective technology and marketing consulting clients• Generated competitive market research on industries including health and fitness, technology, coffee, etc. • Gathered software requirements, hosted user interviews, and developed website wireframes

Promoted mtvU brand and featured musicians by contacting radio station hosts, placing ads in newspapers, speaking to large crowds of students, Executed viral marketing through email blasts and social networking sites.• Developed street team and distributed hundreds of CDs, driving increased awareness in Seattle of mtvU brand • Designed local campaign strategy in Seattle for each seasonal initiative

• Instructed workshops, mentored new-hires• Product merchandising• Highest sales per hour three consecutive quarters in 2003• Product specialist at MacWorld & WWDC conferences