Michael Brett Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

Remote

Rebuilt company website to enhance customer experience and provide in-region marketing support to sales team globally. Supported 6 product launches in multiple product categories. Key Contributions:• Simplified and re-built complete company website enhancing customer experience and product positioning while also creating translated sub-domains for better global customer reach. • Aggressive 2 product a quarter launch schedule including re-structuring product naming convention and working with product design team to improve product casings.

Remote

Define processes and catalogue 100% of marketing assets in merger of Telestream and Tektronix Video Products; migrate web, email campaigns, and content into the new company server.Key Contributions:• Maintain 100% of global lead program management during the acquisition of a new company.• Champion strategic leadership to strengthen marketing implementation with time sensitivity; confirm continuity at the highest level of excellence. • Build multi-platform global content marketing plan to secure operational support to meet the growing demands of the new merger.

Beaverton, Oregon

Prioritized deadlines and improved campaign performance with a $60M B2B global sales target; expanded business sales 47%.Key Contributions:• Utilized GA, DOMO, Marketo, and SEO optimization reporting tools across 12 global website domains with local written content translated into 6 languages.• Produced the highest numbers of leads for the largest global tradeshows attended by Tektronix. Guided 25% surge in tradeshow attendance, resulting in 38% rise in customer leads, while saving 33% in costs.• Managed global marketing strategy with inbound and outbound demand generation, brand, content management, promotional distribution, website, PPC, online digital marketing, display, social, email, publication, operations management, research and development, product launches, and events.

Portland, Oregon

Coordinated strategic implementation of all B2B online/digital advertising (display, PPC, Google Analytics, retargeting), brand marketing, product marketing, email, event, operations management, website, and teleprospecting across multiple products for use in the Americas region.Key Contribution:• Forecasted and reconciled expenses against a $700,000 combined yearly budget.• Contributed innovating marketing initiatives through monthly and weekly data analytics and measured quantitative metrics to achieve quarterly stretch targets.• Adjusted strategies to secure qualified leads for the sales team to achieve $15M regional sales goal.• Led life-cycle process of Marketo email automation strategy to assure accuracy and time efficiency.• Built and maintained intelligent email lead nurture stream campaign used across AMS and EMEA which escalated engagement and leads by almost 30%.

Portland, Oregon Area

Managed highly visible event components on more than 70 branded events each year across the U.S. and Canada.Key Contribution:• Grew event attendance YoY by over 170% through optimizing the seminar/webinar programs.• Elevated the number of branded events by 65% while reducing spending on average of $1,000 per event. • Delivered high-quality experiences and surged revenue opportunities by over 230% YoY through optimized consumer leads.

Portland, Oregon Area

• Assisted with large and multi-faceted disbursements and tax reporting for over fifty settlement funds and trust accounts totaling several millions of dollars.• Oversaw and performed quality assurance for multiple projects with varied timelines.• Conducted final reviews before check production, with an emphasis on proofing, quality control, and verification of details.

Portland, Maine Metropolitan Area

• Conducted business-to-business sales and client support of service plans via phone.• Provided customer service to executive officers and corporate clients.• Exceeded daily, weekly, and monthly sales goals.• Worked in teams in order to achieve optimum productivity.

Portland, Maine, United States

• Planned promotional events for clients including NASCAR and the Boston Red Sox, among others.• Developed an annual promotional “cook-off” event for a food industry client, developing concepts for all promotional and event elements.• Coordinated production of promotional materials with vendors ensuring their premium quality and timely arrival.• Performed extensive Market Research Reports and Feasibility Analysis’ for identified event outlets, such as the US Open.• Arranged and coordinated production of promotional materials with vendors while ensuring their timely arrival and premium quality.• Performed extensive market research and feasibility analysis for new potential event outlets.

Portland, Maine, United States

• Coordinated and oversaw research to produce a strong social media optimization analysis.• Provided preliminary research into social trends to supply highest market exposure using various new media.• Offered detailed projections and implemented recommended tactics with focused and realistic timelines.• Team Leader of eleven employees cultivating a talented high quality producing crew which was both effective and timely.

Portland, Maine, United States

• Team Leader for two benefit concerts, raising funds and community awareness.• Wrote and proofed all creative publicity material copy across radio, television, web and print.• Recruited volunteer designers to develop powerful and creative advertising spots.• Conducted Public Relations and Promotion campaigns with local and state radio, television, web, and print outlets. • Secured media coverage on local news channels and in statewide print and online media.

Portland, Maine, United States

• Assisted in managing expense accounts for over thirty clients with sole responsibility for five.• Ensured exacting detail for each transaction.• Allocated and managed accrued expense accounts totaling over $3.1 billion daily, carefully monitoring all accounting safeguards and controls.• Coordinated weekly, monthly, quarterly and yearly fiscal deadlines across multiple departments.

Portland, Maine, United States

• Built and maintained positive client, sales and field management relationships.• Maintained monthly reconciliation for Accounts Receivable.• Reviewed and recommended credit/debit memos to be processed.• Performed client sales and research for new potential recruiting outlets.

Ba, Marketing, Consumer Behavior. Minor: Business Administration

Activities and Societies: Vice Chair - Student Communications Board Dean's List

Education record