Currently, I work as a Product Designer in the Outsourcing BU. My key responsibilities include:• Designing and prototyping experiences based on business metrics• Defining user flows for web and mobile applications• Collaborating with Product Managers and research teams to identify and align user needs• Enhancing and maintaining design system standards• Documenting design tasks and sharing insights with stakeholders• Providing feedback to team members and identifying… Show more Currently, I work as a Product Designer in the Outsourcing BU. My key responsibilities include:• Designing and prototyping experiences based on business metrics• Defining user flows for web and mobile applications• Collaborating with Product Managers and research teams to identify and align user needs• Enhancing and maintaining design system standards• Documenting design tasks and sharing insights with stakeholders• Providing feedback to team members and identifying opportunities for B2B clients Show less

• Led the design of digital products across fintech, mobility services, e-commerce, marketplaces, and SaaS sectors.• Designed more than 10 products from the ground up, taking full ownership from concept to implementation.• Mapped user journeys, defined user flows, and established information architecture to create intuitive experiences.• Presented design outputs to clients, clearly explaining the rationale behind each decision, leading to greater client satisfaction and smoother… Show more • Led the design of digital products across fintech, mobility services, e-commerce, marketplaces, and SaaS sectors.• Designed more than 10 products from the ground up, taking full ownership from concept to implementation.• Mapped user journeys, defined user flows, and established information architecture to create intuitive experiences.• Presented design outputs to clients, clearly explaining the rationale behind each decision, leading to greater client satisfaction and smoother project approvals.• Implemented and maintained UI Kits, which improved design consistency and facilitated collaboration with development teams.• Conducted usability testing and desk research, directly influencing design iterations and enhancing the experience on key user flows.• Mentored a junior designer, fostering growth in UX/UI skills and promoting team collaboration. Show less

• Created a comprehensive design system for an HR SaaS application, ensuring a consistent user experience across multiple modules.• Developed high-fidelity prototypes and responsive layouts, focusing on accessibility and usability.• Conducted competitive analysis and usability testing, driving data-driven design decisions.• Collaborated closely with developers, ensuring accurate design implementation, minimizing rework, and improving development efficiency.

• Developed digital and print design, including social media content, websites, newspapers, and magazines.• Integrated motion design to enhance engagement.• Created layouts that balanced visual appeal with functionality, strengthening client brands and boosting audience engagement.

• Designed printed materials such as banners, billboards, and storefront signage, enhancing the visibility of local businesses.• Helped define the visual identity of businesses, leading to a more cohesive brand presence in competitive markets.• Enhanced visual communication skills, delivering effective brand messaging that resonated with target audiences.