Michael Cerda Email & Phone Number

Boca Raton, Florida, United States

- Develop strategic and operational plans, lead execution, and analyze results for 8 locations and 2 commissary kitchens- Provide support to managers and team members to enable our teams to enhance the seed. experience for guests and increase profitability- Prospect for opportunities in Florida and oversee the franchisee process - Monitor restaurant operations to ensure compliance with Florida food and safety standards- Train management on customer service and sales techniques- Review and analyze financial reports weekly to improve profitability - Ensure team members are aware of upcoming events or promotions- Managing the scheduling of team members to ensure adequate coverage during peak hours and not overstaffing during slow hours- Hiring and training protocols for new team members along with terminating team members who are underperforming or poor fits for our culture- Maintain communication with our suppliers and chef to ensure food, beverage and supplies are of highest quality with competitive pricing - Establish long-term business goals to improve the overall performance and growth- Ensure policies, procedures, and standards are followed - Handle guest inquiries and investigate guest complaints while taking appropriate action to resolve them- Monitor inventory levels and order food, beverage, and supplies as needed- Prepare financial reports for managers- Monitor building maintenance with monthly and quarterly PM plans to ensure all equipment is maintained, operated, and in good working condition- Assist in product development for F&B program- Review P&L with accounting monthly - Responsible for marketing strategies, advertising campaigns, and advertising budgets- In three years, I helped grow our Instagram followers from 12K to 60K+ with strategic advertising campaigns and partnerships - in 2024, contributed to record sales and highest growth rate YOY for our oldest location of 10 years- named in Worlds Top 100 Coffee Shops in 2024-2025

Miami/Fort Lauderdale Area

- After visiting over 50 poké and juice bar locations across the country, I created OOH RAW! in 2016 as a chef-driven, Cali-Miami inspired poké, açaí bowl, juice & smoothie concept that would open on September 21, 2018- Responsible for hiring, training, processing payroll, and scheduling a team of 15 that includes managers, assistant managers, chefs, line cooks, cashiers, dishwashers, and FOH/BOH team members. - Responsible for creating and maintaining a competitive and flavorful menu, seasonal menu, and signature menu with my chefs and managers. Popular items that I created for OOH RAW! are our 305 Burrito, Famous OOH RAW! Tostones Nachos, #SOSCuba Açaí Bowl, American Flag Açaí Bowl, and serving our poké and açaí bowls in pineapples, watermelons, and coconuts. - Responsible for negotiating with vendors, purchase orders and maintaining COG at profitable levels that includes seafood, meat, produce, beverages, and supplies.- Manage all marketing platforms, including Instagram (@oohraw), Facebook, Yelp, and Google, advertising budget, content generation, photography, videography, and contract agreements with athletes, influencers and food bloggers. - Reached over 75,000 organic Instagram followers in 2 years - Responsible for brand development and strategic partnerships that includes our charitable cause with giving back to the Wounded Warrior Project (how the name OOH RAW! was derived), Rob Gronkowski Super Bowl Party, “Gronk Beach,” in February 2020, and Knaus Berry Farm- Rated the #1 poké and açaí bowl in Miami on Yelp, #1 poké and juice bar on CBS and NBC, and winner of Best Juice Bar in 2019 by Miami New Times. - Exceeded our first year sales projections by $300,000 (+46%) and achieved our 3rd year sales projection in our first full calendar year.

Miami Beach, Fl

- CERDAfied Marketing Agency (CMA) is a certified, full-service agency specializing in social media marketing, media buying, media planning, radio copywriting and production, marketing research, SEO, SEM, brand strategy and development, promotional strategies, creative design, and website design.- CMA portfolio includes automotive, restaurants, bars, sports betting, sports cards, apparel, roofing, and universities.

Miami/Fort Lauderdale Area

- Formed strategic partnerships with start-ups to Fortune 500 companies by creating marketing strategies that help create brand awareness, improve guest experience, and increase revenue through the utilization of Clevelander South Beach, Essex House Hotel and Clevelander Marlins Park.- Negotiated sports and corporate agreements upwards of six figures that included sponsorships, hotel groups, and events for professional sports teams, radio stations, fantasy sports, retailers, technology, fitness, beverage, spirits, beer, travel agencies, and others.- On-premise activations that I negotiated included DraftKings Sports Bar, BEATGASM Hotel during Miami Music Week, Coors Light canopy, Coors Light billboard, C-Level Rooftop powered by Tito's Handmade Vodka, Rooftop Yoga sponsored by Equinox, Jack's Sports Bar, Jack Daniel's Specialty Menu, Jack Daniel's billboard, Herradura Tequila Bar, Oakley as the official eyewear and apparel of Clevelander, Presidente takeover at Clevelander Marlins Park, King Saladeen Art Basel Takeover, and more.- During my tenure, I generated over $1 million in sponsorship, hotel group and F&B revenue (157% over my budget).- Negotiated agreements that reduced cost by over $1 million to bring in music talent, radio advertising, social media platforms, and social media influencers.- Negotiated and partnered with radio stations and agencies to contract DJs and artists from the EDM, pop, hip-hop, and Latin music industries. Artists included Afrojack, Carnage, Duke Dumont, 3Lau, Sander Van Doorn, Markus Schulz, Busta Rhymes, Thomas Gold, Daddy Yankee, Nicky Jam, Baby Rasta y Gringo, Justin Quiles, Alex Sensation, Mike Posner, and others.- I was promoted from Corporate Partnerships Manager to Director of Sports & Corporate Development in January 2016.

Anaheim, Ca

- Formed strategic partnerships with startups to Fortune 500 companies by creating marketing strategies to help increase revenue through the utilization of the Angels Baseball Radio Network (ranks 45th out of 82 stations in the Los Angeles DMA), AM830.net, Angel Stadium assets (i.e. signage), LIVE Broadcast Events, and Station Appearances. - Responsible for prospecting and qualifying new business opportunities, PowerPoint presentations, contract negotiation, radio copywriting, graphic artwork design, developing promotional campaigns, social media marketing, event management, and providing my clients customer service 24 hours a day, 7 days per week.- In my 1st full year from January 2013 through December 2013, I generated and managed over $265,000 in radio advertising revenue through new business accounts and $95,000 in in-stadium advertising revenue through new business accounts. - In my 2nd year from January 2014 through November 2014, I generated, retained, and managed over $350,000 in radio advertising revenue through new and repeat business accounts consisting of universities, hotels, restaurants, sports bars, food and beverage brokers, auto dealers, mortgage corporations, roofing companies, advertising agencies, and more.

Anaheim, Ca

- Obtained Sports Sales & Marketing training by Game Face, Inc.- Originated and retained new business through season seats, mini-plans, group events, and luxury suite rentals.- Assisted individuals and the most prominent wealth management firms, physicians, engineers, title insurance corporations, CPAs and other businesses in the United States with utilization of MLB and Angels Baseball.- Led the team in call volume and duration for numerous months.- Generated and managed over 460 new business and renewal accounts (Top 2 overall).- Set the Angels' all-time individual sales record by generating more than $640,000 in revenue in 6 months.

Orange County, California Area

- Responsible for obtaining sponsorships and products/services, activating corporate brands through our clients and events, creating marketing strategies for each client, recruiting new talent in the USA and internationally, researching potential athlete clients, securing venues for events, paid appearances, creating and tracking applications, social media marketing, and promoting events. - Produced the 2nd Annual Austin Daye NBA Basketball Camp and San Diego Padres’ Luke Gregerson’s Charity Bowling Event.

Irvine, Ca

- Organized and executed Warren Moon’s Sports Dream Bowl, ESPY Kickoff Party at Boulevard 3, and the Katin PRO-AM Surf Tour. Duties included obtaining sponsorships and in-kind donations (i.e. headphones, watches), creating brand awareness through our events and clients (i.e. Cam Newton, Jerry Rice, Russell Westbrook), and cultivating lucrative business opportunities.- Arranged more than fifty conference calls and meetings between our president and Hall of Fame quarterback Warren Moon, CEO David Meltzer, and vice presidents, presidents, and CEOs from start-up to Fortune 500 companies to form strategic partnerships.- Obtained over $30,000 in sponsorships and products for client events.

La Jolla, Ca

- Assisted Dr. Aaron Coleman by teaching two Metabolic Biochemistry classes per week consisting of approximately thirty upper division college students.- 97% positive feedback rating on integrating section with course objective, organization and presentation of material, facilitating learning, promoting and encouraging complex thinking, and interacting with students.- Student Questionnaire Comments: “Best TA I’ve had at this university”; “Does all he can to help. Will go out of his way to help you. Makes additional office hours if you can’t make it to his even though he has a lot of midterms himself”; “Very charismatic!”

San Diego, Ca

- Utilized knowledge of illnesses such as obesity, diabetes mellitus, knee and shoulder injuries, and tendonitis in regards to structuring diets and exercise routines for clients who had such histories.

Encinitas, Ca

- Developed neurological kits to stimulate the minds of individuals with Alzheimer’s.- Observed and recorded patients’ improvements and deteriorating conditions, and its effects on their family members.

Lima, Peru

- Assisted and performed various procedures: amputations, drawing arterial blood samples, ultra sound, and wound cleansing.- Facilitated laboratory sampling procedures and transcribed patient histories in Spanish and English. - Research and reports on diabetes, tuberculosis, and cardiovascular disease.

Los Angeles, Ca

- Synthesized α-synuclein, a protein implicated in Parkinson’s and Alzheimer’s disease, with Dr. Tobias S. Ulmer.- Used gel electrophoresis and NMR spectroscopy to understand the nature of the misfolding of α-synuclein.