Michael Cerny Email & Phone Number

Australia

Marrickville, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

During my present role, I spearhead a team of two members associated with performing quality assurance and troubleshooting activities for website and app updates. In this role, I established programmatic online advertising by integrating AppNexus with an ad-server. I was a driving force of an ad-server migration project, finishing on time with minimal disruption to our clients. Owing to performance excellence, I discover new ways to improve products and campaign performance. One of my main responsibilities is to engage with cross-functional teams, including marketing and product development teams to achieve organizational goals. My expert domain knowledge always enabled me to provide technical support to operations and sales teams and clients to address specific problems with products and services.♦ Supported Carsales media revenue through ad server management and optimization, and collaboration with Ad Ops teams.♦ Developed a programmatic channel that generated additional revenue♦ Supported product teams by activating all new media products

Sydney, Australia

In this position, I leveraged HTML and CSS expertise and updated content and applied major changes to websites. During this tenure, I increased organic traffic from search engines and acquired consumers’ attention by re-developing all websites and newsletters. I adopted industry-based practices and optimized ongoing conversion rates. I was instrumental in assessing needs for skills improvement and organizing training sessions for customer service and editorial teams. Due to my excellent managerial, leadership, and organization skills, I led a competent development team, including two full-time web developers, and oversaw their daily activities. I was also responsible for delivering exceptional technical support and diagnosing and troubleshooting software and hardware problems for editorial and sales teams.♦ Introduced new features to the medical observer website that improved website traffic by 20%.♦ Devised and executed website strategy, including long-term strategic business plan and online company presence.♦ Established and utilized conversion rate optimization practices within the business that improved customer experience; promoted a culture of software testing.♦ Established and utilized conversion rate optimization practices within the business that improved customer experience; promoted a culture of software testing.

Sydney, Australia

As a Digital Optimization Manager, I assumed responsibilities for presenting marketing strategies to clients that resulted in greater customer confidence and strengthened business results. Needless to mention my leading role in cultivating strong company relationships with clients and their development teams and providing successful SEO strategies. During my stint here, I delivered SEO advice to development teams that increased rankings and organic traffic. I was charged with directing a highly skilled team of four digital professionals to attain set goals and targets.♦ Planned, created, and managed digital strategy to improve web presence and achieve clients' digital marketing goals, while administering major accounts, such as Spirit of Australia, Mortgage Choice, GSK, and Rinnai.

Sydney, Australia

Building and designing website for various clients.• HTML, CSS, JavaScript• Back-end development - PHP and MySQL• Using Wordpress and Drupal CMS• Responsive web design• Setting up e-commerce

Sydney, Australia

Working on multiple projects, focusing on multi-channel integration between search, social and email marketing. Key skills:• SEM and SEO• Website analytics integration• Conversion rate optimisation• Project and client management• Cooperating with designers and front-end developers

Sydney

Working on multiple SEO projects for leading Australian companies. Key skills:• Strong technical focus, working on many website re-launch projects• Report on organic traffic, conversions & overall ROI using Google Analytics and Omniture Suite • Developing and presenting strategic insights to various stakeholders• Strategic planning and integration of different marketing channels

Sydney

Technical SEO lead within the team. Responsible for various SEO projects for some Australia's top brands in travel, FCMG and retail industries.Key skills:• Detailed recommendations for technical implementation of SEO recommendations• Preparing website audit, keyword research, SEO strategy and other deliverables• Account and stakeholder management• New business development• Training of internal staff• Integration of SEO and SEM• Liaising with third party technology providers• Reporting using Google Analytics and Omniture

Sydney, Australia

Responsible for front-end development and online marketing. Managing SEO and SEM campaigns.Key skills and responsibilities:• Web development• Digital marketing – SEO, SEM, EDM, Social• Data driven strategy preparation• Integration of social media• Analytics and reporting• Support and training of key stakeholders

Advanced Diploma, Business - Marketing

Bachelor, Business