Michael Chen Email & Phone Number

Shanghai, China

Shanghai, China

· Build healthy pipeline and forecast for the region, make sure to achieve sales goal each quarter.· Developing relationships with key stakeholders at all levels within clients· Developing relationships with key stakeholders at all levels within clients.· Conducting in-depth analysis of the industry, markets, audience, and exploring opportunities for clients and the vertical.

Shanghai City, China

Responsible for directing and supporting collaborative sales efforts to grow Additive Manufacturing and Material BU product lines. The goal is to ensure the profitability and continued growth of these specific set of products for the organization. As an expert, is responsible for achieving a direct sales quota, as well as supporting overall product-line success, all within an overlay structure.• Build and manage healthy pipelines for both product lines, including both direct and channel… Show more Responsible for directing and supporting collaborative sales efforts to grow Additive Manufacturing and Material BU product lines. The goal is to ensure the profitability and continued growth of these specific set of products for the organization. As an expert, is responsible for achieving a direct sales quota, as well as supporting overall product-line success, all within an overlay structure.• Build and manage healthy pipelines for both product lines, including both direct and channel sales effort.• Initiate local sales strategies on internal/external promoting• Channel partner management/enablement/development• Collaborate closely with AE and product teams globally for different sales projects• Make plans for marketing, tradeshows, webinars, white papers, broadcasting to wide range of audiencesKey Achievements: 1. Build up sales pipeline with over $3M in 20192. Achieved best revenue in APAC region for both product lines in 2019 Show less

Shanghai City, China

Work within sales process in communicating features and applications effectively, demonstrating expertise and interacting with customers to illustrate solutions. Work to develop sales leads, build relationships with customers and act as a representative of Materialise at industry events and meetings: Supervisor of China inside sales team for better supports China sales.• Build and maintain strong relationships with customers and partners and find opportunities in up sale and cross sales… Show more Work within sales process in communicating features and applications effectively, demonstrating expertise and interacting with customers to illustrate solutions. Work to develop sales leads, build relationships with customers and act as a representative of Materialise at industry events and meetings: Supervisor of China inside sales team for better supports China sales.• Build and maintain strong relationships with customers and partners and find opportunities in up sale and cross sales. • Develop new leads through all kinds of activities and bring down to the sales funnel• Internally work with marketing to foster the markets development and proactively plan on changes.• Process sales orders and manage CRM system to keep track all the important information • Supervise Inside Sales Team for daily internal sales work.Key Achievements: 1. Increase sales revenue 50% each year with over $2M2. Developed brand new applications with partner together and generated more than $3M revenue from it Show less

Shanghai City, China

Manage the events team of 6 members; the goal of the role is to:• Manage the broad-base effort to establish NI’s awareness and preference in local market through different types of offline events• Manage the demands of regional and align with global strategy to develop China local activity plan• Supervised event MKT targets and provided detailed and insightful reports & analysis• Maintained healthy growth on event MKT targets and monitored different event data sets to provide… Show more Manage the events team of 6 members; the goal of the role is to:• Manage the broad-base effort to establish NI’s awareness and preference in local market through different types of offline events• Manage the demands of regional and align with global strategy to develop China local activity plan• Supervised event MKT targets and provided detailed and insightful reports & analysis• Maintained healthy growth on event MKT targets and monitored different event data sets to provide insightful suggestions• Supported other MKT media and manage different demands to reach common benefits for cross-media MKT project• Collaborated with sales team to improve sales interaction resulted from outbound marketing activities• Coordinated the global event teams to address the common interests in events development Show less

To provide support to the Marketing department in the areas of symposiums, promotional activities, promotional items (related materials) . Understand the target end market trend and requirements by collecting market & industry information and analysis.• Supporting promotional activities to ensure all events are prepared and delivered on time, preparing supporting files, on specification and on budget with expected impact / results• Focus on leads generation and high quality… Show more To provide support to the Marketing department in the areas of symposiums, promotional activities, promotional items (related materials) . Understand the target end market trend and requirements by collecting market & industry information and analysis.• Supporting promotional activities to ensure all events are prepared and delivered on time, preparing supporting files, on specification and on budget with expected impact / results• Focus on leads generation and high quality demands creation through events by collaborating with marketing team members to incorporate Program message into events promotion• Cooperating with sales and engineers to organize company's yearly big events(most importand event throught a year)• Analysis and follow up actions after all sors of events to ensure effectiveness.• Running and managing related reports through CRM system• Independently own events related projects, including planing, leading,executing and reporting Show less

Responsible for marketing campaign execution, analysis and development, holding mutual communication with customers, maintaining customers and assisting the sales to complete the deal. Responsible for CRM marketing management and communication with internal departments to better analysis and improve campaign actions.• Marketing Planning: Work with Regional Marketing team, Program Marketing team and other related teams to build annual marketing plans, assisting in accomplishing various… Show more Responsible for marketing campaign execution, analysis and development, holding mutual communication with customers, maintaining customers and assisting the sales to complete the deal. Responsible for CRM marketing management and communication with internal departments to better analysis and improve campaign actions.• Marketing Planning: Work with Regional Marketing team, Program Marketing team and other related teams to build annual marketing plans, assisting in accomplishing various program setup and design steps.• Marketing Campaign: Execute various marketing campaigns, such as online marketing campaigns, assisting of new product launch road shows/trade shows. Attend events related to resellers• Marketing Analysis: Customer segmentation. Divide customers into different segment based on customers’ attributes and then communicate with each segment in different style, such as deliver the latest product information and market activity information to customers, such as new product launch and invite customers to seminars.• Leads Generation: Assisting design and execute Leads generation campaigns, track response and results analysis, such as email open rate and click rate.• Data Analysis and Management: Work with BI team to analysis the Marketing campaign related reports. Monitor customer information in CRM system; work with technical team to make sure the accuracy of the customer data• Reseller Management: To build up long term relationship with resellers, communicate with them through different forms such as online reseller CRM tools. Show less