Michael Clara Email & Phone Number

Denver, CO, US

Denver Metropolitan Area, Colorado, United States

Denver Metropolitan Area, Colorado, United States

Denver Metropolitan Area

• I led an amazing team of technologists, storytellers, and people-team pros to build the employer brand and talent marketing function for Cloud Software Group, the parent company of Citrix, Tibco, NetScaler, ShareFile.
• Aligned existing brand value propositions from merged companies into a… Show more I led an amazing team of technologists, storytellers, and people-team pros to build the employer brand and talent marketing function for.
• Aligned existing brand value propositions from merged companies into a unified message, with room for product-specific differentiation in content and marketing materials.
• Built AI-forward talent marketing playbook for hiring teams.
• Focused on candidate experience for the implementation of a new Workday ATS.
• Authored talent stories that demonstrate culture and values, showcase pockets of exceptionalism and positive culture, give context around support by ERGs, and highlight key leaders.

Denver Metropolitan Area

• Led integrated social, content, and channel programs for Rivian employer brand and talent marketing during the hypergrowth stage: employee base surging from 1,500 to over 12,000. Focused on supporting Talent.
• Defined employer value proposition (EVP) and brand messaging framework, with content development playbook.
• Owned reputation management program: recognized as Glassdoor’s #20 “Best Places to Work” in… Show more Led integrated social, content, and channel programs for Rivian employer brand and talent marketing during the.
• Owned reputation management program: recognized as Glassdoor’s #20 “Best Places to Work” in 2022.
• Consistent content publication cadence, driving relevant application volume and increasing LinkedIn followers 400%+ over 18 months.
• Led Google PPC campaign and paid social to reach candidates with niche skills: strong incremental attribution to relevant application volume.

Denver, Colorado, United States

• Accountable for managing strategic and operational initiatives for Molson Coors’ kombucha brand: Clearly Kombucha. I helped the amazing team operate at peak performance. I developed and ran new strategic programs.
• Focused on driving growth by defining a clear vision, the corresponding strategy, and action plan to bring the vision to life. I helped enable the team to achieve great… Show more Accountable for managing strategic and.
• Focused on driving growth by defining a clear vision, the corresponding strategy, and action plan to bring the vision to life. I helped enable the team to achieve great things.
• Developed and drove the go-to-market plan for new products and line expansions: everything it take to launch a new beverage or line extension into distributors and retail
• Led geographic expansion, in North America and key international markets
• Supported the business needs of our value chain partners (distributors, retailers, suppliers)Also accountable for evolving the Clearly Kombucha brand strategy and defining marketing priorities. Kombucha is the ancient.

Denver, Colorado, United States

• I partnered with business leaders to define strategy and develop plans for business transformations, evolutions to an improved way of working that leverage processes and systems to create consistency, delight, and.
• … Show more I partnered with business leaders to define strategy and develop plans for business transformations, evolutions to an improved way of working that leverage processes and systems to create consistency.
• Accountable for the integration of a high volume sales office from a legacy company: digital integration of finance and sales functions, IT service updates for every employee, migration of HR and accounting systems.
• Led a business transformation to redefine the technology support structure and processes for a high volume solutions and support organization. Engaged with the CIO to define new ways of working, update organizational.
• Owned program management for the most amazing new beverage on the planet: Clearly Kombucha. Updated processes, clarified priorities, and enabled an amazing team to do continue to do great work, with less turbulence and.

San Jose, California, United States

• Manage consultants across projects, define deliverable strategies, manage their client relationships, and ensure our team is creating great value for the clients and great experiences for their customers.Coach team.
• Program owner for eBay Local marketing, a business model pilot ($20M+ investment) designed… Show more Manage consultants across projects, define deliverable strategies, manage their client relationships, and ensure our.
• Program owner for eBay Local marketing, a business model pilot ($20M+ investment) designed to get consumers engaged with their local economies and give local retailers all the powers of a global ecommerce giant.
• Built a program to give consumers more access to products from enterprise retailers (Target, Best Buy, AutoZone). Worked with an amazing cross-functional team at eBay and the retailers to triple holiday sales.
• Owned the beta program for the first large bank API platform. This is the start of transforming banking and putting consumers in the driver’s seat. I collected thousands of data points from developers and entrepreneurs.
• Creating a new PMO to optimize resource spend on in-flight projects and increase productivity.

Seattle, Washington, United States

• I built my career in management consulting. Consulting is about being able to quickly understand a business problem and bring excessive amounts of experience, creativity, and data to solve that problem.A typical.
• Program Management: This is my key core competency on every project. Whether it’s in technology, commerce, telcom, or finance, managing the program, keeping things moving in the right direction, and keeping the.
• Business Transformation: I understand the business, then design new processes that will make it faster, cheaper, and better. Then work with a technology team to build the tech that enables those processes. I’ve done.
• Product Management: Being a product owner is about enabling the business with software. Feature design is always determined by business goals and process. When I act as a product manager, adoption and change management.
• Service Delivery: Keeping activity on track by connecting the dots and being the one that drives the tough issues to resolution is the key to great service delivery. I led deploying new agent processes for the.
• Executive Facilitation: Great leaders, thinkers, and strategists sometimes need thought partners. I walk leaders through a process to get to the ah-ha! moments that turn into a 5-year roadmap. Show less