Played a leadership role within Weber Shandwick Futures, the agency’s internal media lab.Directed a team of creative technologists and developers in executing internal pilot programs, evaluating a spectrum of foundational models, enterprise and point solutions to ascertain their value in our generative AI technology stack.Spearheaded generative AI transformation across the agency, overseeing an online community of practice, leading learning and development initiatives, and fostering collaboration with AI leads globally to synchronize innovation efforts.Pioneered a consultative service to aid clients in onboarding their teams to generative AI and its use in public relations, marketing and corporate communications.Reengineered agency workflows and conceptualized new service offerings with AI at their core in collaboration with product teams and practice leaders.

Orchestrated the development of Weber Shandwick’s proprietary generative AI sandbox, incorporating 15 custom workflow applications utilizing three Large Language Models (LLMs), two diffusion models, and an upscaler. This initiative has empowered our global workforce of 3,500 to harness generative AI in their work.Directed a team of creative technologists and developers in executing internal pilot programs, evaluating a spectrum of foundational models, enterprise and point solutions to ascertain their value in our generative AI technology stack.Spearheaded generative AI transformation across the agency, overseeing an online community of practice, leading learning and development initiatives, and fostering collaboration with AI leads globally to synchronize innovation efforts.Innovated client solutions at the intersection of generative AI, narrative intelligence, and corporate narrative development, enhancing risk management and strengthening our position as senior consultants to our clients.

Jointly led the creation of Weber Shandwick’s Narrative Intelligence practice, leveraging technology and academic partnerships to equip clients with strategies to counter reputational threats from mis- and disinformation, including sophisticated analysis of bots, partisan polarization, and toxicity.Formulated the agency’s stance on mis- and disinformation, establishing comprehensive frameworks to guide clients through both preventative measures and crisis strategies.Authored thought leadership pieces on networked disinformation, demonstrating the mechanisms through which adversarial narratives jeopardize corporate reputations, and reinforcing our agency’s authority as corporate affairs counselors. Drove digital and operational transformations for key clients such as Yale University’s Office of Public Affairs, Abbott Laboratories, and Axciom, helping our clients become more data-driven in their operations.Instrumental in securing high-value new business, including a $15 million contract with a Fortune 500 technology firm, through strategic communications planning and integrated media strategy.Played a leadership role on Weber Shandwick’s Media Genius and Communications Planning teams, establishing repeatable workflows, evaluating strategic partnerships, and expanding the team’s expertise to foster innovation and excellence in service delivery.

Spearheaded three high-impact integrated communications campaigns for the National Education Association, each exceeding $1 million in budget, achieving significant milestones in brand awareness, member engagement, and political advocacy.Drove comprehensive operational and strategic evaluations of digital initiatives for the Environmental Defense Fund, The Case Foundation, and WebMD, catalyzing digital transformation projects within these organizations.Pioneered a comprehensive digital training program, encompassing multiple modules designed to elevate the digital proficiency of staff and clients across North America.

Innovated the DC office’s digital content marketing strategy, assembling and leading integrated teams to deliver content, paid media, and analytics services to our client base.Crafted and executed a groundbreaking digital advocacy strategy for the National Women’s Law Center, propelling federal and state legislative victories and earning a nomination for a Cannes Health Lion.Restructured the digital team’s organizational framework, optimizing roles and responsibilities, and spearheaded the growth of the digital team from 12 to 35 members, enhancing operational efficiency and team capabilities.

Served as the day-to-day client lead and managed digital campaigns for a mix of corporate, nonprofit and trade association clients.

Revitalized the committee's online presence by spearheading the development of a new visual identity, website, and CRM system in collaboration with top-tier vendors.Successfully cultivated a robust 145,000-strong email list, leveraging both organic growth strategies and targeted paid acquisitions.Directed the comprehensive implementation of CMS and CRM systems, alongside orchestrating the digital communications strategy, for 15 state senate campaigns, significantly enhancing campaign outreach and engagement.

Launched a nationally-recognized blog dedicated to research, polling and reporting on the youth vote with financial support from the Center for Independent Media. Created and managed an online network connecting over 400 key youth organizing stakeholders that continues to operate independent of me to this day.Appeared as a youth vote expert in media outlets, including The New York Times, The Washington Post, The Nation, Christian Science Monitor, UPI, CNN Newsroom, Air America, and Politico.

Pioneered the inaugural digital strategy for a communications think tank, enhancing its advocacy in racial justice, health equity, and immigration policy.Successfully launched the organization's first digital platforms, including a website, blog, and email program, overseeing content production with a dedicated team of three design and editorial interns.Conducted comparative research on digital media strategies within our core issue areas and trained partner organizations on best practices in digital communications.

Secured seven-figure angel investment and co-founded a groundbreaking nonprofit, mobilizing over 2 million young voters through strategic engagement at 2,445 concerts during the 2004 election cycle.Led the creation of a unified brand and operational strategy, driving the organization's visibility and impact. Managed dynamic editorial and community programs to enhance audience engagement.Directed a team of seven content creators, producing daily articles and videos that significantly amplified our message. Spearheaded policy research and external communications, effectively serving as the organization's media spokesperson.