Michael Crowcroft Email & Phone Number

Toronto, Ontario, Canada

At Jobber, I'm leading our efforts across search bringing paid and organic tactics into one unified approach.

Toronto, Ontario, Canada

My team at HelloFresh pulled together marketing and product analytics to support senior leadership at HelloFresh. We would provide analysis starting from a top level company KPI and drilling down through layers of reporting and metrics across the business to identify the underlying drivers that influence the KPI. We would then work with teams to develop a.

Toronto, Ontario, Canada

Led the paid media team responsible for New Zealand and North America. Day to day my team responded to campaign briefs offering media strategy and implementation across display, video, paid social, and SEM advertising. More broadly we also provide yearly media investment recommendations to senior management, and lead technical integrations with ads.

Auckland, New Zealand

Auckland, New Zealand

I was responsible for a small team overseeing data management and analysis across Xero’s global brand team. This involved analyzing and segmenting our existing customers based on product utilization in order to deliver direct marketing comms, and develop propensity models to understand which customers are most likely to add on additional services, or churn.

Auckland, New Zealand

This role involved supporting a small team responsible for Xero’s digital media planning and buying across NZ and SEA. This role involved owning the relationship with regional marketing directors, and working closely with them to develop media plans to achieve their brand and acquisition goals.

Auckland, New Zealand

After helping establish the programmatic team at Ogilvy, I moved into a Media Planner role. This role was media agnostic, and involved planning across all media channels.Most of my time was spend working on Countdown, which was the largest media client at Ogilvy. In addition, I also led media planning for two smaller clients – Public Trust & Supercars.

Auckland, New Zealand

I worked with clients to pull together and surface surveyed brand data, media metrics, and sales data (for retail and FCMG clients) into dashboards (in the hope that they would be surface insights to help teams make better decisions).When not working on dashboards I also managed programmatic media buying. During my time in the team we grew the programmatic.

Auckland, New Zealand

Prominence is a specialist marketing agency that works with recruitment agencies, and internal recruitment teams. I worked across paid media and direct marketing.Clients Included:The Warehouse Group, BNZ, ADHB, Fonterra, Adecco, OneStaff and Chandler Macleod