Overall responsibility for key Earned Income areas, including Visitation, Membership, Marketing and Communications, Digital Content, Audience Development, Retail, Group Sales and Tourism, Brand Strategy, Brand Licensing, Strategic Partnerships and Corporate Sponsorship.The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City, in the heart of the Bronx—its greenest borough. For more than 130 years, we’ve invited millions of visitors to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. NYBG’s 250 acres are home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities. We’re also stewards of globally significant research collections, from the LuEsther T. Mertz Library collection to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.At NYBG, we’re plant people—dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. We believe in our ability to make things better, teaching tens of thousands of kids and families each year about the importance of safeguarding our environment and healthy eating. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature—or nowhere.Now on view: The Holiday Train Show & Holiday Train Nights. Beginning February 15, The Orchid Show: Mexican Modernism.

Lecturer, Goucher College Limited Residency Master's in Arts Administration Program

Marketing and digital strategy clients included New York Botanical Garden, New-York Historical Society, Metropolitan Museum of Art, MoMA, Rubin Museum, Morgan Library, Cooper Hewitt Smithsonian Design Museum, Corning Museum of Glass, Isabella Stewart Gardner Museum, Roundabout Theatre Company, Frank Lloyd Wright Foundation, New World Symphony, Art Bridges Foundation, Huntington Theater Company, Chicago Architecture Biennial, etc.Co-led the development, funding, and dissemination strategy for Culture Track, the firm's nationwide pro-bono research platform dedicated to addressing the most pressing challenges facing the cultural sector.

Oversaw multi-channel media planning, creative brand development and day-to-day advertising strategy for agency's largest client, Disney Theatrical Group, as well as Legends, a leader in iconic brands in both sports and entertainment attractions; Member of Omnicom Client Leaders Global Academy

Headed the Marketing, Communications and Audience Services department at one of New York City’s leading Off-Broadway theater companies at period of major expansion.

Led advertising and marketing strategy for clients ranging from major Broadway productions (Kinky Boots, Once, Evita, Porgy and Bess, Sister Act, Cirque de Soleil, etc.) to multiple cultural institutions (Manhattan Theatre Club, New York Botanical Garden, New York City Opera, Carnegie Hall, etc.)

Managed citywide marketing for MillionTreesNYC, a record breaking public-private tree planting initiative with the City of New York, as well as marketing, communications and social media initiatives for NYRP's 52 community gardens and parks throughout NYC's five boroughs.