Michael Dahl Email & Phone Number

EMPATI ÄR EN GOD AFFÄR is a straightforward and entertaining management book about how empathy matters, empathy counts, and empathy pays, complete with facts, findings, concrete examples, and models.www.empatiärengodaffär.sewww.empatibloggen.se

Empati Grand Prix is a Customer Empathy competition based on the results from Kundempati Index.www.empatigrandprix.se

Stockholm, Sweden

Business oriented “insighter”, strategy consultant, and innovator/developer of customized index concepts providing business managers with strategic future indicators and sharper insights.• Kundempati Index™ – a large brand study and with unique market data focused on a range of customer empathy touch points – indexhouse.se• Grocery Brand Index™ (featuring Private Label Index™) – based on a yearly study focused on the expected development of the Private Label, A- and B-brand Grocery segments.• Online Grocery Index™ – a forward looking study based on the expected growth of Grocery e-commerce• Lojalitetsprogramsindex™ – a study and index focused on the readiness of loyalty programs along the Strategic Insight Value Chain™ – and Business value vs Customer value.Paste link to find out more:https://www.linkedin.com/feed/hashtag/kundempatiindexhttps://www.linkedin.com/feed/hashtag/empatigrandprixhttps://www.linkedin.com/feed/hashtag/privatelabelindex

Business driven management consultant, senior marketing professional and concept developer.• Strategic assignments ranging from strategic direction, mergers & acquisitions, business planning to extensive transformation processes (market orientation of organizations).• Brand processes with portfolio strategies, positioning, brand platforms, and visual conceptualization.• Marketing strategies, content management, business communication and presentations.• Development of a customer relationship-to-brand tracking concept R2B™, a customer concept CX-analysis concept CCX™, and an advertising positioning concept Stella™.

Business driven senior advisor and strategy consultant specialized in helping FMCG companies to develop their commercial operations.• Market and business development with market, segment, competitor and trend analyses based on market data from Nielsen and internal business systems.• In-depth analyses of sales development, product and brand portfolios, retailer and business profitability to drive quality revenue and increase profitability.• Strategic and tactical support with brand and product launches, category performance benchmarking, product listing business cases, and Key Account presentations.

• Development of Indikat Relevant - an advertising openness analysis concept based on Daniel Kahneman's research - with assignments for leading Nordic banking, telecom and travel brands. • Assignments mainly focused on business development and unique concepts for leading media players to drive strategic business relationships.• Production of sector analyses, executive reports, white papers, newsletters, web sites, customer events, and PR-work.

Development, conceptualization and launch of the Marketing Manager Index MCI – the leading consumer demand index in Sweden.

Development and conceptualization of Salongen – a marketing and business strategy think tank exclusively for the top 20 consumer brands in Sweden (such as Volvo, Ikea, ICA, SAS, Ving, McDonald’s, Posten, Björn Borg, and If)

Assignments within strategy, marketing communications, relationship marketing, customer loyalty programs, and customer centric concepts.

Interim management assignment for the leading Nordic cheese supplier Wernersson Ost (part of the Norwegian dairy group Tine) focused on developing the marketing function (such as directions, processes, tools and aids for marketing planning, launches, briefs, and agency management).

• Strategic assignments ranging from strategic direction, mergers & acquisitions.• Portfolio analyses, and segmentation and re-structuring of product and customer portfolios.• Development of partner and customer concepts, loyalty programs, and production of events.• Marketing strategies, content management, business communication and presentations.

Strategic assignments ranging from business and portfolio analyses, strategy and business development to devising exclusive cross-media concepts.

• Co-father of the CRM-Compass™.• Development of customer concepts, loyalty programs, and production of events.• Segmentation and analyses of customer portfolios, and subscription/repeat-business concepts.