Michael Cassar

Michael Cassar Email and Phone Number

Senior Product Leader | Product Management | SaaS, CPaaS, AI Integration @ Syniverse
Lutz, FL, US
Michael Cassar's Location
Lutz, Florida, United States, United States
Michael Cassar's Contact Details
About Michael Cassar

Experienced product leader with a strong background in product management, marketing, and Agile methodologies across healthcare tech, SaaS, and commercial products. I excel in building and leading high-performing teams and driving innovation. At Omnicell, I developed a global strategy for our Medication Adherence portfolio, secured significant funding, and led successful product launches. My initiatives included leveraging AI to enhance medication management and improve operational efficiency, while implementing Agile methodologies to streamline the product development lifecycle.At Masonite International, I increased sales revenue and brand visibility through strategic go-to-market initiatives and impactful product launches, significantly expanding market share in the smart home segment.During my tenure at Danaher Corporation, I managed a major diagnostic SaaS portfolio, achieving notable revenue growth and pioneering an innovative subscription model. My ability to manage the entire PDLC and build high-performing teams has been crucial in delivering results and overcoming complex challenges.I’m passionate about using my expertise in strategic planning, Agile practices, and AI to drive growth and deliver impactful solutions.

Michael Cassar's Current Company Details
Syniverse

Syniverse

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Senior Product Leader | Product Management | SaaS, CPaaS, AI Integration
Lutz, FL, US
Website:
syniverse.com
Employees:
2019
Michael Cassar Work Experience Details
  • Syniverse
    Senior Product Leader | Product Management | Saas, Cpaas, Ai Integration
    Syniverse
    Lutz, Fl, Us
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  • Omnicell
    Director, Product Management
    Omnicell 2020 - 2024
    Fort Worth, Texas, Us
    Led a team of product professionals, driving the strategy and building a roadmap for development, and market launch of enterprise SaaS solutions, advanced services & AI integrated robotics to optimize medication management in healthcare facilities and pharmacies.
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  • Masonite International
    Director Of Product Marketing
    Masonite International 2018 - 2020
    Tampa, Florida, Us
    Developed and owned product strategy, GTM planning, research and execution of customer engagement initiatives for a portfolio of products and customer solutions including cloud based estimating SaaS, mobile design applications and building materials.
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  • Danaher Corporation
    Director Of Product Management And Marketing
    Danaher Corporation 2013 - 2018
    Washington, District Of Columbia, Us
    Led product management & marketing for Danaher's $500M SaaS, diagnostic equipment and tools portfolio, achieving a 10% annual revenue growth and 3% margin expansion. Utilized data-driven strategies to optimize product development, marketing initiatives, and overall P&L management.
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  • Gosh Enterprises Inc
    Vice President Of Marketing
    Gosh Enterprises Inc 2011 - 2013
    Head of R&D and marketing strategy for Charley's, a Top 100 Global QSR/Fast-Casual chain with 700+ locations. Leveraged consumer insights & CRM data to build campaigns across brand marketing, traditional ads, & social media, driving product development & fan engagement.
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  • Valvoline
    Director Of Marketing
    Valvoline 2009 - 2011
    Lexington, Kentucky, Us
    Led a comprehensive brand revitalization strategy, utilizing digital and traditional marketing to achieve a 10-year peak in market share across B2B and B2C segments.Key Achievements:Drove GTM for the "Engine Guarantee" program, a digital-driven initiative that boosted customer loyalty to a 10-year high and secured Valvoline's recognition as the "Most Trusted Brand" in the segment.Developed and launched NextGenTM oil, leveraging multi-channel digital marketing to dominate segment market share and achieve widespread adoption of the eco-friendly, premium product at retail stores and over 5,000 Valvoline Instant Oil Change locations globally.Implemented a perimeter mobile marketing strategy via SMS to enhance customer convenience and drive foot traffic to franchise locations.
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Michael Cassar Skills

Integrated Marketing Marketing Strategy Brand Management Advertising Strategy Digital Marketing Leadership Marketing Product Marketing Market Planning Product Development Strategic Planning Direct Marketing Sales Market Research Team Building Retail Customer Insight Public Relations Creative Direction Product Management Social Media Marketing Communications B2b Marketing Customer Service Brand Architecture Merchandising Time Management Packaging Project Management Budgets Positioning Teamwork Fmcg Communication Life Skills Personal Development

Michael Cassar Education Details

  • University Of Michigan
    University Of Michigan
    Marketing
  • University Of Michigan
    University Of Michigan
    Business & Communications

Frequently Asked Questions about Michael Cassar

What company does Michael Cassar work for?

Michael Cassar works for Syniverse

What is Michael Cassar's role at the current company?

Michael Cassar's current role is Senior Product Leader | Product Management | SaaS, CPaaS, AI Integration.

What is Michael Cassar's email address?

Michael Cassar's email address is mi****@****cts.com

What is Michael Cassar's direct phone number?

Michael Cassar's direct phone number is +170447*****

What schools did Michael Cassar attend?

Michael Cassar attended University Of Michigan, University Of Michigan.

What are some of Michael Cassar's interests?

Michael Cassar has interest in Children.

What skills is Michael Cassar known for?

Michael Cassar has skills like Integrated Marketing, Marketing Strategy, Brand Management, Advertising, Strategy, Digital Marketing, Leadership, Marketing, Product Marketing, Market Planning, Product Development, Strategic Planning.

Who are Michael Cassar's colleagues?

Michael Cassar's colleagues are Kailasani Sricharan, Maggie Wang, Steven Shi, Reasudhin Abibullah, Carlo Santos, Jimmy Jean-Louis, Sl Parker.

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