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Award-winning Creative Brand Strategist with 7+ years of experience in creative strategy, connections strategy, GTM strategy, end-to-end/360 campaign execution, social media strategy (including paid and organic), thought leadership, experiential marketing, event planning, and digital content development.I've been called a scrappy strategist who doesn't settle for "good enough," a creative team’s best friend, and a “yes, and” collaborator who's never afraid to be a hand raiser in the room. Relevant industries: CPG/Consumer Goods, Retail, Gaming and Entertainment, Music, Cloud Technology / Technology, B2b Marketing, Healthcare productsClient roster: Google Cloud, Live Nation, Playstation, Oreo, TUMS, Chapstick, Hanes, Champion, Nexium24HR, Amazon, DSW, HBO, Halls, IL LotteryWhen I'm not working on strategy, I'm keeping my creative brain busy producing music, singing, song writing, and photographing/editing content for my solo music project Kyzr Blue.
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Senior StrategistHugeChicago, Il, Us -
Associate Director, StrategyHuge May 2024 - PresentBrooklyn, Ny, UsAccounts: Google Cloud + Google Public Sector, PlayStation, Dr. Martens, Live Nation, Vanguard- Strategy lead skillsets include developing creative briefs, comms and content plans, market research, and audience insights for brands and campaigns.- Lead and executed creative strategy for Google Cloud’s $10M paid media campaign, The New Way to Cloud, for public sector audiences that lead to a 40% increase in brand lift as a leader in AI.- Supported creative concepts for Google Cloud’s experiential events: GenAI Live + Labs and Google Public Sector Summit which were Google Cloud’s #1 source of public sector qualified marketing leads in 2024. - Built Google Public Sector’s bespoke online content hub to increase consideration of Google Cloud as a leader in AI and cloud technology.- Developed and executed paid and organic social campaigns for PlayStations’s The Last of Us 10th Anniversary and The Last of Us 2: Remastered video game launch.- Collaborated with data science teams to build a proprietary, AI-integrated creative campaign effectiveness tool for PlayStation’s Spider-Man 2 video game launch which helped win $2M+ in organic account growth. - Built GTM strategy for Vanguard’s VPI product and paid social campaigns for Dr. Marten’s 2024 fall boot collection and Live Nation’s 2023 Concert Week. -
Senior StrategistHuge May 2022 - May 2024Brooklyn, Ny, Us
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Associate Director, StrategyInitiative Oct 2021 - May 2022New York, Ny, UsAccounts: AWS, Alexa, Prime, Amazon Government Corporate Affairs, Amazon Fresh- Provided creative and strategic thought leadership on retail, e-commerce, technology, and DE&I trends.- Built strategic comms frameworks and briefs that combine cultural, category, and consumer contexts to inform creative media ideas. -
Strategist, Integrated Brand Strategy360I May 2021 - Oct 2021New York, Ny, UsBrands: Oreo, DSW, Hanes, Chapstick, TUMS, Nexium, and Emergen-C, Halls, HBOIntegrated brand strategy, creative brand strategy, paid social strategy on healthcare, Retail brands, CPG and Entertainment brands.- Strategic lead for TUMS/Nexium24HR account- Lead creative strategy for $500K summer tentpole campaign which saw high engagement and internal praise within GSK leadership for pushing DE&I initiatives for the brand. - Lead creative strategy for Super Bowl 2022 campaign which required guiding account agency teams through brainstorms and workshops- Developed creative briefing and lead the social strategy for 2020 Oreo #ProudParent brand campaign which received 3 Epica Awards, 1 Silver Shorty Award, #1 trending Twitter topic upon launch, and over 315M+ impressions among other accolades- Lead the strategic development of paid and organic social content for Hanes, Nexium24HR, Chapstick, and TUMS which required creative briefing, production oversight, media strategy, and analytic reporting for optimization- Lead the development of Hanes Social Media Playbook while overseeing a junior social media manager -
Associate Strategist360I Sep 2019 - May 2021New York, Ny, Us
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Junior Strategist/ResearcherSimon/Myers May 2018 - Aug 2019Chicago, Illinois, Us- Planned and conducted research methodologies, synthesized data into actionable strategies for clients across various industries. Research methods include: industry trend reports, competitive analyses, SEO keyword research, social listening, retail sales data analyses, ethnographic research, focus group facilitating, and surveys. - Developed and launched internal agency's social media strategy, create and manage content, and report out on performance while creating new strategies to improve engagement and overall performance. -
Marketing ManagerNovel Coworking Sep 2017 - May 2018Chicago, Il, UsManaged all social channels, content strategy, content and event production, marketing and sales operations, sales support -
Community ManagerNovel Coworking Jun 2017 - Sep 2017Chicago, Il, Us
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Marketing AssistantNo Small Plans Productions Aug 2014 - Apr 2016
Michael Lavallee Skills
Michael Lavallee Education Details
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Columbia College ChicagoTheater & Marketing-Communications
Frequently Asked Questions about Michael Lavallee
What company does Michael Lavallee work for?
Michael Lavallee works for Huge
What is Michael Lavallee's role at the current company?
Michael Lavallee's current role is Senior Strategist.
What is Michael Lavallee's email address?
Michael Lavallee's email address is sn****@****ter.net
What is Michael Lavallee's direct phone number?
Michael Lavallee's direct phone number is +186535*****
What schools did Michael Lavallee attend?
Michael Lavallee attended Columbia College Chicago.
What are some of Michael Lavallee's interests?
Michael Lavallee has interest in Public Relations, Ukulele, Marketing, String Bass, Dancing, Environment, Photography, Science And Technology, Arts And Culture, Piano.
What skills is Michael Lavallee known for?
Michael Lavallee has skills like Microsoft Office, Customer Service, Word, Acting, Film Acting, Singing, Dance, Event Planning, Creative Writing, Microsoft Word, Microsoft Excel, Public Speaking.
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