The Foundation has the following objectives:Create standard protocols for immediate treatment of spinal injuries in as many locations as possible.Make available funding for grants to assist show jumping athletes injured while engaged in Show Jumping, with spinal injuries to give them access to professionals for consultation at top-tier medical facilities. Our charter does not allow for broader equestrian communitie.Fund viable sources of new safety equipment and to educate the horseback riding public about any advances in this market. Arguably our sport is behind in this area; we need to examine the many cutting edged options in safety vests and riding coats which are readily availabe.Work in conjunction with national equestrian federations and competitions to educate equestrian show jumping athletes about available safety equipment to protect against catastrophic injuries.

Working with clients to improve operations, enhance marketing presence, and interface with investors.• SmartGridz – working with CEO and lead investor to position company for future investment round and market launch of next-generation electrical network analytics, automation, and integration solution.• Polaris Wireless – working with CEO to enhance company’s marketing presence in anticipation of future investment round, updated investor pitch, created new marketing materials, and worked on investor outreach.• ShopAdvisor – provided strategy and financial guidance to CEO for acquisition by Targetable Sciences Corp. Bolstered customer and vendor relationships and managed acquisition process with both companies’ management teams and board members.• Progress Fintech Solutions – established investment group to fund microfinance and other fintech startup companies on Latin America, performed due diligence, provided strategic input on partner and marketing activity.

Established the marketing and operations functions and infrastructure, and guided growth for early-stage SaaS-based blockchain application company. My responsibilities included managing a team of sales, marketing, and operations employees to plan and execute the implementation of customer deployments, and to develop and manage relationships with strategic partners and key influencers in the blockchain space, including IBM Food Trust, GS1, and BiTA. • Developed business plan to attract investors and facilitate the growth of the company, with goal of obtaining funding.• Created pricing and revenue models and budgets, and developed short and long-term business forecasts.• Manage all sales and marketing activity including lead generation, creating sales proposals and marketing materials, conducting thought-leadership activities, and participating in industry events.• Developed product roadmap based on business and customer priorities (utilizing data from initial customer deployments) to ensure timely product updates within agreed-upon budget.

As the Chief Operating Officer, I fostered a results-oriented culture by driving cross-functional synchronization and impeccability in communications, and eliminating impediments to success.

As the Chief Marketing Officer at inStream, I was responsible for all aspects of the marketing mix, including:Product strategy – drive the overall product strategy, based on strategic direction of the companyand customer demand.Consumer analytics and insights – direct data analysis and development of insights to a) guide internal decision-making, b) improve the product set, c) position InStream as a thought leader.Pricing – analyze ROI on customer campaigns, develop appropriate customer pricing to ensure profitability of each customer engagement.Product marketing/market analysis – ensure that value proposition aligns with company strategy and appeals to target customers. Develop supporting materials to use in customer interactions. Direct customer pilots, and use feedback to guide product strategy. Evaluate marketplace and competitors to stay ahead of opportunities for expansion and potential threats.Communications and promotions – drive all internal and external communications, and execute promotions to support Sales efforts.

Worked with Executive Chairman and CEO to project manage the acquisition of Retailigence, a provider of in-store product data and location services. Conducted financial modeling, coordinated employee and investor communications, and ensured successful execution of deliverables.

Responsible for leading product development initiatives including roadmap strategy, product positioning, and go-to-market activities for merchant-owned mobile payments and commerce provider. • Created product development process to deliver a compelling, industry-leading mobile payments and commerce platform for merchants responsible for over one-third of US annual retail spend.• Worked closely with MCX merchants (including Walmart, Target, CVS, Dunkin’ Donuts, Exxon Mobil, Wendy’s) to: 1) identify their target markets and mobile commerce goals; 2) locate areas of common functionality among merchants and key merchant verticals (e.g. big box, dining, fuel); and 3) work with MCX cross-functional teams to develop a robust, comprehensive product offering designed to meet merchant needs while appealing to a broad range of consumers.• Owned product roadmap, developed with focus on consumer adoption and unique merchant/vertical requirements, in collaboration with commerce platform partners.• Developed and implemented business analytics function to drive data-driven solutions, direct company strategy, and build consumer adoption of MCX mobile commerce solution.• Drove inclusion of forms of payment in wallet, including ChasePay and future MCX-branded prepaid payment product.

Created and executed marketing and communications strategy for pre-IPO mobile location-based services and software provider. • Drove end-to-end product and corporate marketing initiatives for industry-leading RF pattern-matching location solutions which resulted in $75+ million in new sales in 2011-12, and four-fold increase in press coverage in six months.• Created brand strategy for expansion of product reach into new verticals and geographic areas.• Provided strategic insights to CEO, focused on consumer adoption and industry thought leadership.

Guided established and emerging companies in the areas of product marketing, market research, corporate communications and go-to-market strategies. Examples of successful client engagements include:Components Direct: • Created and led an introductory strategic marketing campaign for cloud-based e-commerce platform for end-of-life and obsolete electronics components, leading to increased awareness with key consumer and media audiences. • Launched successful thought leadership campaign focused on technology and business media. Cloud Telecomputers: • Spearheaded a successful product launch for Cloud Telecomputers, an early-stage company marketing an enterprise communication device platform (‘Smartphone for the desktop’) to telecommunication vendors in North America, Europe, Australia, and Asia, which resulted in over 100 substantive sales leads in the first month following the launch. • Created and implemented a marketing campaign that achieved 300+ positive press mentions in leading technology, business, and lifestyle media outlets.

Key member of executive leadership team, reporting to the CEO, with responsibility for external communications. Managed team of six and budget of $1.5M.• Working directly with VP of Marketing created an integrated communications and lead-generation plan, resulting in increased volume of positive press mentions by 53% including the Wall Street Journal, San Jose Mercury News, and Telephony Magazine, which in turn drove increased sales.• Collaborated with field sales to develop region and vertical-specific messaging campaigns.• Evangelized Covad as preeminent wholesale enterprise communications leader by creating an industry analyst outreach program to 50+ analysts, resulting in more frequent and favorable company coverage by Gartner, ABI, IDC, Ovum, In-Stat, and other leading firms.• Positioned Covad as an industry thought leader by aligning new product launches with intensive communications support, trade show keynote speaking opportunities, partner and customer testimonials, and sales training.

Established the Market Intelligence function within Covad, reporting to the VP of Marketing, and built a team of five specialists with responsibility for primary and secondary market research, competitive analysis, and market planning. Ensured that MI became an integral part of the product development, sales training, and strategic planning functions, resulting in increased visibility of market conditions for more effective corporate short-term and long-term decision making. *Created competitive analysis tools for use by sales and marketing teams to more effectively position Covad in the marketplace, resulting in increased sales and revenues. *Managed $1 million market research budget and negotiated more favorable contracts with market research vendors.*Drove more rigorous, research-based, business planning process to include third party financial and strategic data.*Worked with wholesale partners to align market intelligence, share findings, and integrate sales tools.

Led Ovum’s North American telecoms research and consulting team, reporting to the President of Ovum NA, responsible for increasing the size and volume of client engagements in the US and Canada and ensuring that these engagements were executed and completed to the client’s satisfaction. I had a dual role in providing strategic marketing advice to clients as well as marketing and building awareness of Ovum’s NA-based team, which increased from 4 to 8 consultants to support increased activity.*Led Ovum’s NA-based consultants, and supported Ovum sales in engaging with clients such as Verizon, AT&T, SBC, BCE, RIM, Lucent, Cisco, and Motorola. Influenced senior management in client companies by understanding their business needs and persuasively communicating how Ovum could provide solutions.*Created and executed Ovum marketing strategy focusing on positioning Ovum consultants as thought leaders in the telecommunications industry in NA by regularly contributing insight and opinion to industry publications such as Global Telephony, RCR News and Wireless Week, and by speaking at industry trade shows such as SuperComm and CTIA.*Directed North American-focused consulting projects for clients in Europe and Asia, including Nokia, LG, Samsung, and British Telecom.

Joined Ovum during initial expansion of its North American consulting practice as one of two telecommunications consultants. Dual reported to head of NA consulting and head of telecoms practice in London UK headquarters. Was hired to provide insight into US and Canadian customer, regulatory, and competitor environments, given my previous experience working for telecoms providers in both markets.*Augmented Ovum’s knowledge base through research and analysis of next generation wireless and mobile networks and services, and authored best-selling reports on topics including: 3G revenue opportunities, wireless local area networks, wireless Internet marketing, the wireless enterprise, and wireless Internet devices. *Partnered with sales team to submit consulting proposals and develop relationships with clients.*Led consulting engagements focusing on marketing strategy, customer segmentation, product roadmap, competitive analysis, and new market entry.

Recruited by Ontario Region President to establish this function, reporting to the VP of Marketing within the Ontario Region Marketing organization, and build a team of 4 specialists to observe and analyze the competitive marketplace and utilize those findings in the creation of effective pricing strategies for business and consumer segments.*Created highly effective regional and national ‘value’ pricing strategies and set pricing levels in response to new market entrants – resulting in increased market share and revenue. *Created and directed program of competitive analysis and reporting to better equip sales and marketing teams. *Reduced churn and increased customer satisfaction scores by directing $6 million customer loyalty budget to reinforce relationships between sales, marketing, customer service, and a customer base of 800,000 wireless subscribers. *Developed Canadian and international cross-promotions with various financial, retail and communications companies to increase revenues and effectiveness of marketing campaigns.

Key member of 4 person regional marketing team, reporting to the Director of Marketing, with responsibility for analyzing the competitive landscape in a 4-state, 9-competitor region, and utilizing this information to formulate local pricing strategy, equip sales teams, and make recommendations on national pricing strategy to headquarters.*Contributed to the successful launch of the first digital wireless network in New England by developing and implementing product distribution and pricing strategies. *Forecasted annual subscriber targets and associated budgets. *Created and oversaw production of newsletters, brochures, and other marketing collateral. *Managed relationships with customer service center and telemarketing agencies, resulting in improved customer satisfaction scores. *Was voted MVP award by regional organization in 1997.