o Headed the marketing & sales of the restaurant’s Off-Premise channels, including website, mobile app, third party deliveries (DoorDash, Uber Eats, Grubhub), catering and call center.o Oversaw the digital marketing campaigns, from ideation and production to execution and postmortem analysis, on multiple channels including website, mobile app and third party deliveries.o Managed the health and performance of both the website and mobile app to increase monthly user visits & engagement, as well as increase online transaction order conversion.o Supervised SEO agency partner to constantly improve SERP for relevant key terms, helping increase monthly website visits and conversions. Implemented highly effective & content-rich local landing pages on 1,500+ restaurants.o Supervised our web analytics partner in improving the health and performance of the website & mobile app. Identified & fixed multiple guest friction points in the checkout order flow to reduce bounce rate & increase conversion. Implemented user-friendly carousels and cross-selling to generate a higher average order value.

o Supervised various marketing agencies and vendors (e.g. traditional media, direct mail, SEO, public relations agencies) in generating high-quality direct response campaigns (in both traditional and digital marketing) to generate leads for the sales department.o Implemented a wide array of A/B testing on our top performing marketing channels, particularly direct mail. Developed testings on offers, messaging, mailer format, and frequency. Findings from these A/B tests resulted in an overall increase in marketing campaigns’ effectiveness, reduction in cost, and time savings from inefficient marketing tactics.o Analyzed key performance metrics of our marketing medium channels to consistently improve marketing messages. Using KPIs and A/B test results, oversaw a major improvement in our marketing campaigns’ effectiveness. o Help implemented a lead generation forecasting model. Using KPIs, marketing conversion rates, and estimated marketing costs, I helped create a model within a 5% margin from actual results.

o Create and optimize the marketing contacts for all the events for the 3 marketing medium (mailing brochures, email marketing, and telemarketing). Also maintain constant updates & data hygiene, particularly emails.o Create and analyze weekly reporting on the health of current events. Includes making recommendations such as promotions, discounts, alternative marketing medium, packing attendees, etc. Reports help increase revenue generated, and reduce capital investment for events not doing well.o Create and analyze outcome analysis when events are over (ie wrap report). Determine what marketing methods worked and didn’t, SWOT analysis review, revenue analysis, attendee analysis, etc. io Create and analyze ad hoc reports in the company, particularly within the marketing department. Includes reports such as repeat attendee analysis, event crossover analysis, type of discounts analysis, etc. o Supervise the implementation of A/B testing in the company, particularly within the marketing department. o Maintain, update and cleanup our various databases (ie Salesforce for telemarking, Silverpop/IBM Watson for email marketing, and Access SQL Server for mailing brochures/primary database). o Managed the company’s PPC including Google Adwords and LinkedIn Ads.o Moderate to advance proficient user in various software tools such as Microsoft excel, Google Sheets, Salesforce, Silverpop/IBM Watson, Cvent).