At Indicio, I lead the enterprise software team to develop SSI and verifiable credential solutions. I code, mentor, and manage every day, with a fair amount of writing, presenting, architecting, and estimating on the side.I'm the project lead for two major clients which involves coordinating work with our mobile and Python agent teams to deliver trusted digital ecosystems--complete networks of cooperating tools and participants that utilize DIDCOMM and verifiable credentials to build trusted, authentic relationships.We write UI and API code that works with ACA-Py agents to issue, manage, and validate verifiable credentials. We build server-based solutions using Express.js, Node.js, and React.js running on NGINX and utilizing POSTgres.So far my major contributions to the community include implementing and extending machine-readable governance solutions and releasing the enterprise (server-based) open source Cardea agents.

Quatetra is my consulting company. I help companies with web development, site performance, and technical SEO projects.

It can be a struggle to get your website to load quickly for visitors everywhere and on all devices. At Luhnar, we simplify the process with our affordable, easy-to-use CDN that makes sites faster, boosting conversion rates by 10% or more.My main responsibilities are in business development--I lead marketing, sales, and partner training efforts.

I founded Alliance Web Marketing with two partners, led it through a growth phase, and wound it down after each team member decided to pursue other interests and opportunities.Alliance offered clients top-of-the-line websites, cutting edge systems, up-to-date marketing, and maximum exposure through white-hat SEO, PPC, and email campaigns supported by modern PHP, HTML, CSS and JavaScript. Because our business was primarily from word of mouth, most of our clients requested development first and marketing programs later.Web App Development• Established personas, wrote use cases, listed features, and established timelines for new products• Built front-end UIs using modern JS frameworks• Built applications using the Laravel PHP framework• Sold, configured, and customized PerfectSearch software as a resellerWebsite Development• Planned website functionality, navigation, and design with clients• Utilized WordPress, Kirby, and the Laravel PHP framework to develop sites• Utilized WooCommerce to implement ecommerce systemsMarketing• Crafted, refined, and implemented online marketing programs (SEO, PPC, conversion rate optimization, analytics)• Worked with a designer to create corporate identities for small firms• Created SWAG and trade show booths• Coordinated the efforts of employees and freelance developersSkills and Services Provided:• PHP - Laravel• HTML• CSS• MySQL• JavaScript• jQuery• Angular.js• React.js• Perfect Search Software• WordPress and WooCommerce• Kirby• NGINX• Apache• SSL Certificates• DNS and MX Records• MailChimp• ConvertKit• Google Analytics• Google AdWords• SEO• PPC• Keyword Research• A/B Testing• Copy Writing

Rebuilt Corporate WebsiteMy first project was to completely overhaul whitecanyon.com.Once the new site was launched, leads and traffic increased by 50%.• Assessed existing pages, assets, code• Created personas, compiled use cases, defined conversion paths• Worked with designer to create new look and feel• Installed NGINX and Kirby (a file-based CMS)• Coded HTML, CSS and JS for site templates• Wrote new pages, rewrote existing pages, edited 80% of the remaining pages• Coded PHP and JavaScript for form processing and interaction with Salesforce• Ensured on-site and technical SEO was properly executed, including over 2800 redirect entries• Updated Google Tag Manager and AdWords scripts, triggers, and goalsRe-Skinned Magento StoreAfter updating the site, I updated WhiteCanyon's Magento store to match the new site. I also installed a new reporting plugin that allowed accounting to copy, rather than manually tabulate, daily sales totals.Implemented Content Marketing ProgramWhiteCanyon hadn't published very much content since 2014. I worked with the VP of sales to implement a content creation and marketing calendar.The new content marketing program began in July 2017. Traffic and leads to the site increased 10% beyond what was attributed to the site relaunch.• Created a master list of marketing and SEO topics and tasks• Keyword research• Wrote and edited new white papers and case studies• Updated forms and Salesforce campaigns• Wrote SEO pages and updated PPC campaigns and landing pagesUpdated and Replaced Salesforce Lead Acquisition ToolThe sales team and I decided to use Pardot in place of Act-On.• Configured settings, users, marketing lists, campaigns• Created form handlers and emails• Updated website integrations, Salesforce lead fields• Trained sales team to use the new plugin

As Sebo's client list grew and its site building systems became easier to use, my role shifted to managing a team of technical employees and working to provide the more difficult and esoteric services required by our clients and internal teams.• Managed a team of 3–5 technical employees to provide dozens of technical services to nearly 100 clients• Established technical standard procedures and web systems to support Internet marketing goals• Coordinated technical and marketing efforts with the directors of site development and client marketing• Implemented or developed solutions for non-standard client projectsSkills Frequently Utilized:• PHP• HTML• CSS• MySQL• JavaScript• jQuery• WordPress• Magento• Zen Cart• NGINX• Apache• SSL Certificates• DNS and MX Records• Mail Chimp• Google Analytics• Google AdWordsThings I Tried at Least Once:• RSS Feed Processing• Salesforce Integration• PHPBB• vBulletin• Google Maps Integration• ASP

While working as marketing assistant, I took on more and more web development responsibilities until it was the majority of what I did. When I graduated from BYU, I was hired to direct Sebo's site development. While creating websites for clients, I established a site development process and refined it for speed and ease of implementation.• Collaborated with clients, designers, coders, and writers to produce usable, accessible, and standards-compliant websites (approximately 60)• Increased new site launches from less than one per month to an average of three per month• Assisted in the development of a proprietary CMS (PageMentor) for site creation and managementSkills Utilized:• PHP• HTML• CSS• JavaScript• jQuery• MySQL• Zen Cart• NGINX• SSL Certificates• DNS and MX Records• MailChimp• Campaign Monitor• AWeber• Google Analytics• Google AdWords

This was a part-time job I took while I was attending BYU. I worked hard to help our clients as much as possible and to learn about all things Internet marketing related. My main responsibility was to create new SEO landing pages and update existing site SEO for 4 to 6 clients at a time.• Built landing pages using HTML, CSS, and PageMentor (Sebo's proprietary CMS)• Improved conversion rates by A/B testing new copy, page redesigns, and credibility elements (guarantees, seals, etc.)• Performed keyword research, ranking, and competition reports using various tools (including Google Analytics and some Site Catalyst)• Planned, wrote, and sent monthly email campaigns for lists of up to 10,000 subscribers• Did some pay-per-click (PPC) work using Google AdWords and Miva MerchantSkills Utilized:• SEO• PPC• Keyword Research• A/B Testing• Copy Writing• Basic HTML• Basic CSS• Email Campaigns