Michael Button Email and Phone Number

Lead dynamic team in revitalizing Mac Tools' franchise development, achieving unprecedented growth in franchisee recruitment and performance. Direct strategy, budget, advertising, marketing, and CRM systems for franchise growth, significantly enhancing training and development of new and existing franchisees. Manage comprehensive portfolio including training, franchise sales recruiting, legal compliance, software systems, and North American headquarters operations. Spearhead development and implementation of robust marketing strategy, encompassing content generation for website portal, direct advertising, and social media platforms.Collaborate with VPs and president on overall business P&L. Oversee operating budgets exceeding $3 million and manage project budgets incorporating capital and operational expenditures. Negotiate key contracts with software companies and marketing vendors. Pioneer adoption of advanced digital tools and platforms, including GIS route mapping, Docebo learning software, and Salesforce/Pardot systems; revolutionize franchise management, training, and marketing efforts.

Drove transformative business development initiatives, overseeing team of 8 regional sales managers, diagnostic sales manager, sales coordinator, inside sales rep, and indirectly, 70 district managers, 3 regional sales operation managers, and 8 business development managers. Directed comprehensive functions including product promotions, forecasting, sales planning, and execution of annual sales events generating over $50 million. Instituted weekly sales meetings, developed training programs for managers, facilitated distributor interactions, and hosted bi-monthly field excellence meetings.Championed organic growth strategies, resulting in consistent year-over-year improvements, through effective promotional strategies, sales events, price adjustments, strategic hiring, and training. Managed North American and Canadian customer relations. Implemented "travel with purpose" culture, significantly reducing regional T&E expenses and optimizing operational budgets.