Michael Edens Email & Phone Number

Rogers, Arkansas, United States

Responsible for supporting three National Account Managers on $500M business in dry grocery and frozen foods. Work closely with Category Management to identify key selling opportunities and develop sales plans.* Provide in-depth analysis and recommendations for line reviews, post-mod analysis* Utilize Nielsen and Retail Link data for consumption analysis.

Bentonville, Arkansas, United States

• Responsible for category analysis for all market sectors, forecasting, and inventory planning to address the full product life-cycle
• Developed key reports that revealed a shrinking percentage of market share in independently owned game stores and collaborated with the Marketing Manager to develop a plan for restoring sales, generating 40% growth in.
• Identified a trend toward industry-wide shortened life-cycles and recommended a course of action that prevented overstocks on all new product throughout 2018
• Presented sales data on backlist vs. front list that was critical in determining a Product Plan that capitalizes on the strongest product lines
• Analyzed brand/category segment to determine impact and effectiveness of store-specific promotions and brand management initiatives
• Monitored promotion budget aligned with annual account level and regional trade spend plans

Bentonville, AR

• Responsible for analytics and insight across 14 private label food categories on Wal-Mart and Sam’s Club accounts with $600M in annual sales
• Developed key reports and Executive Summary for distribution to senior management and internal/external customers
• Utilized IRI data to identify category trends and leakage
• Ran Store of the Community and Market Basket analysis to identify opportunity to expand distribution of Price First pickle items to 800 stores adding $1.1M in incremental sales
• Collaborated with Customer Development Managers to create line review presentations
• Performed modular analysis for single serve coffee to identify effective modular performance and item placement

Cleburne, TX

Responsible for forecasting and inventory planning for Wal-Mart and Kmart accounts totaling $100M in annual sales and setting up new accounts in the work-wear apparel industry.

Bentonville, AR

Proactively identified opportunities and provided insights to drive sales on $80M business for Wal-Mart and Sam’s Clubs. Created sales and line review presentations for meetings with the Buyers and wrote weekly store specific orders to meet sales objectives.