Michael Edens Email & Phone Number

Rogers, Arkansas, United States

Responsible for supporting three National Account Managers on $500M business in dry grocery and frozen foods. Work closely with Category Management to identify key selling opportunities and develop sales plans.* Provide in-depth analysis and recommendations for line reviews, post-mod analysis* Utilize Nielsen and Retail Link data for consumption analysis and ad-hoc requests* Perform feature analysis to improve product placement and increase sell-through

Bentonville, Arkansas, United States

Responsible for category analysis for all market sectors, forecasting, and inventory planning to address the full product life-cycle• Developed key reports that revealed a shrinking percentage of market share in independently owned game stores and collaborated with the Marketing Manager to develop a plan for restoring sales, generating 40% growth in that sector• Identified a trend toward industry-wide shortened life-cycles and recommended a course of action that prevented overstocks on all new product throughout 2018• Presented sales data on backlist vs. front list that was critical in determining a Product Plan that capitalizes on the strongest product lines• Analyzed brand/category segment to determine impact and effectiveness of store-specific promotions and brand management initiatives• Monitored promotion budget aligned with annual account level and regional trade spend plans

Bentonville, Ar

Responsible for analytics and insight across 14 private label food categories on Wal-Mart and Sam’s Club accounts with $600M in annual sales• Developed key reports and Executive Summary for distribution to senior management and internal/external customers• Utilized IRI data to identify category trends and leakage• Ran Store of the Community and Market Basket analysis to identify opportunity to expand distribution of Price First pickle items to 800 stores adding $1.1M in incremental sales• Collaborated with Customer Development Managers to create line review presentations• Performed modular analysis for single serve coffee to identify effective modular performance and item placement• Created overview of Retail Link and reporting for presentation to Marketing

Cleburne, Tx

Responsible for forecasting and inventory planning for Wal-Mart and Kmart accounts totaling $100M in annual sales and setting up new accounts in the work-wear apparel industry.

Bentonville, Ar

Proactively identified opportunities and provided insights to drive sales on $80M business for Wal-Mart and Sam’s Clubs. Created sales and line review presentations for meetings with the Buyers and wrote weekly store specific orders to meet sales objectives.