Mike Luce Email & Phone Number

Chicago, Il, Us

London, England, Gb

The Business Development Account Manager (BDAM) drives new business within trade associations, international development organizations, and government agencies. Success hinges on building relationships, managing long sales cycles, and navigating complex sales. This role demands a deep understanding of Euromonitor’s market research solutions, especially our Passport platform, and requires consultative selling, multi-level stakeholder engagement, and strong internal collaboration.Accomplishments:* Led the first-ever multi-year upsells in the territory, securing 2- and 3-year agreements across multiple clients.* Exceeded 100% NRR targets within year one.* Took on key accounts across the vertical, driving growth and strategic value.* Developed a fresh strategy for targeting RFPs from multinational organizations, positioning our custom market research solutions to tackle complex challenges.

Chicago, Illinois, Us

Guiding researchers and startups through the risks, challenges, and fascinating opportunities in cannabis market research and consumer insights.

Chicago, Illinois, Us

High Yield Insights was a market research firm specializing in data-driven consumer insights within the cannabis industry. Established in 2018 by professionals with extensive experience in insights and analytics, the company was dedicated to providing actionable intelligence to businesses navigating the evolving cannabis market.Key Offerings:Consumer Insights Solutions: High Yield Insights offered comprehensive research services that explored consumer demographics, lifestyles, product usage, purchasing behaviors, and emerging trends. These insights assisted clients in making informed strategic decisions.Publications and Reports: The firm published detailed reports and thought-leadership pieces on various aspects of the cannabis market. For instance, their "US CBD Consumer Insights 2021" report, based on an online survey of 35,000 U.S. adults, including over 4,000 current CBD consumers, provided in-depth analysis of usage patterns, psychographics, and purchasing behaviors.Press and Media Engagement: High Yield Insights was featured in reputable publications such as Forbes, The Wall Street Journal, and Politico, highlighting its role as a trusted source of information in the cannabis industry.By leveraging best practices from the consumer packaged goods (CPG) industry, High Yield Insights aimed to foster constructive discussions about contemporary cannabis consumers, enabling clients to make well-grounded strategic decisions based on actionable data.

Chicago, Illinois, Us

Chicago, Il, Us

Elevated to lead $MM engagement with a key CPG / FMCG client of IRI's Strategic Analytics division. Responsible for a personal portfolio of analytics solutions and revenue targets, along with developing a consultative growth strategy:- Aggregation and synthesis of IRI, client, and 3rd party data,- Data cleansing, mining, and reporting, - Delivering solutions in price elasticity and retail shelf optimization, and- Supporting an RFP for the entirety of IRI's client partnership.Prior, worked with Account Managers as the champion for IRI's analytics solutions for CPG and retail clients. Owned a personal portfolio revenue target while aiding in the development of new CPG-focused product offerings. Activities included:- Extensive travel to current and potential customers,- Collaborating with offshore product and delivery teams, and- Key contact in Analytics for a sizable "mid-market" team of CPG Account ManagersEmphasis on strategic recommendations of best-in-class approaches to challenging business issues resulted in elevation to a client-embedded role. Contributed to IRI's overall engagement by acting as a cross-functional SME in advanced analytics, data mining, Big Data, and machine learning. Played a key role in helping IRI clients stay ahead of the competition in the dynamic CPG / FMCG industry.

Chicago, Illinois, Us

Led a new business creation unit creating, parsing, and syndicating information about retail products to eCommerce, PIM, DAM, B2B, and B2C platforms. Wore "multiple hats" to:- Retain and build a $MM commercial business with strategic customers (P&G, General Mills, Walmart.com, others),- Align Syndigo's solutions with the challenging requirements of the Global Data Synchronization Network,* Track and anticipate new applications of retail product information, as in high-resolution imagery in Virtual Reality and Augmented Reality testing environments, and* Partner with CPG category management, shopper insights, and others to populate market research solutions like virtual shopping and online concept testing.The business unit positioned the company to engage in product content demands by Walmart.com, Kroger.com, consumer shopping apps and wellness applications using content drawn from product nutrition and ingredient data. Grew its capabilities to allow brand owners and manufacturers to seamlessly pass digital product content into a 'single source of truth' syndicated database.

London, Gb

Responsible for developing and executing a sales strategy to significantly grow the company’s revenue and market penetration in the Data Analytics / Marketing Services space. Focus on research and analysis solutions, building customer relationships, and advancing sales and promotion execution, as well as overall delivery of sales and services.

London, England, Gb

- Led creation of new BU with research, product management, innovation, P&L, and pipeline ownership- Created new business development team in an underdeveloped sales vertical- Identified opportunity in the market, gathered critical competitive intelligence and drove go-to-market strategy- Acted in cross-functional team leadership role between senior management, research and IT

London, England, Gb

- Effectively maintained $1.5M+ portfolio of strategic relationships with key clients.- Repeatedly exceeded 100% of syndicated and custom research sales targets for three sequential fiscal years- Consistently ranked among top performers.- Successfully transitioned numerous six-figure global customers into multi-year agreements via consultative sales strategies and value-based selling for incremental services.- Cultivated new relationships with senior-level business partners at Fortune 100s and 500s

Chicago, Illinois, Us

Retained existing clients and developed new business, with ultimate responsibility for 200+ manufacturing and retail customers. Managed a diverse team responsible for supporting domestic and international clients across offices in Chicago, Saratoga Springs (NY), and Southeast Asia.

Chicago, Illinois, Us

Coordinated training and support for 100+ clients and 1,000+ end-users of online business intelligence application. Trained and supervised six-member team of client service representatives in providing timely, top-level service.

Master Of Business Administration (M.B.A.)

Credential Of Readiness

Ba, English & Political Science