Michael Olsen Email & Phone Number

Kihei, Hawaii, United States

Offer digital communications and strategy support to a variety of consumer goods and biopharma clients. Key projects and assignments include:▪ Leading consumer engagement and omnichannel strategy for the second largest global pharma company, delivering customer-centric experiences that accelerate product demand▪ Website redesign and digital property optimization for a VR company, implementing growth strategies across web, social and retail locations to increase brand awareness and product sales▪ Website relaunch for an alcohol beverage brand, integrated with new product delivery methods during COVID-19, resulting in +36% increase in online orders in Q2 2020▪ Drove +22% increase in online sales for a health & wellness retailer, leveraging first-party customer sales data in dynamic email campaigns to better predict customer preferences▪ Served as interim Head of Marketing for a 150-year-old Chicago landmark and retailer, supervising a team of two digital practitioners execute across website, email, social, and paid channels, yielding +22% ROAS▪ Partnered with a Human Rights Law Firm for annual fundraiser, guiding the design and execution of the digital campaign, and surpassing the donation goal by 120%▪ Delivered product positioning and A/B testing for a corporate HR platform, resulting in a 90% lift in leads within three months of rollout▪ Led web design and analytics implementation for a luxury vacation rentals company on Maui, HI, resulting in refined audience segmentation and new customer insights

Chicago

Greater Chicago Area

Responsible for the execution and success of Website, Social Marketing, and Digital Content for Ferrara's entire branded portfolio. Day-to-day, I served as a strategic digital advisor to cross-functional brand teams, collaborating on all brand campaigns and responsible for delivering best-in-class digital programs and activations. In 2019, I led the rebrand and relaunch of Ferrara's corporate website.

Greater Chicago Area

As the Marketing Manager at CTL Global, I led digital strategies across owned, earned, and paid channels to increase brand awareness and new business for CTL Global and its subsidiaries. In 2015, I was assigned to lead the corporate rebrand of CTL Global. Working closely with the executive team and external marketing partners, I guided the rebrand from concept to launch.In 2016, my role expanded to supporting CTL's in-house Digital Agency (previously Ignition Network Agency). Serving as the Automation & CRM lead, I implemented and optimized digital campaigns over Email, Social and Search Marketing for agency clients and internal business units.

Greater Chicago Area

As Marketing Project Manager at Symbia Logistics (formerly iD Commerce + Logistics), I organized digital programs focused on new business growth. Working closely with the sales division, I led digital efforts over Social Media, Search Marketing, and Web properties, resulting in a +19% uptick in new business lead generation in the first year.In the Fall of 2014, my role expanded to managing the Marketing & Design team at Inktel Holdings, iD Commerce's parent company in Miami, Florida.

Greater Chicago Area

Ba, Communication And Media Studies

Activities and Societies: Dean's List, Dearborn Tutoring, Kodon Publication, Arena Theater (Executive Board; Communications & Events.

Ma, Psychology

Baden-Württemberg, Germany

Activities and Societies: European Finals for Track & Field (London 2010), Helping Hands NGO Program (Kenya 2009), Basel Outreach.