Michael Olsen Email & Phone Number

Kihei, Hawaii, United States

• Offer digital communications and strategy support to a variety of consumer goods and biopharma clients. Key projects and assignments include:
• Leading consumer engagement and omnichannel strategy for the second largest global pharma company, delivering customer-centric experiences that accelerate product demand
• Website redesign and digital property optimization for a VR company, implementing growth strategies across web, social and retail locations to increase brand awareness and product sales
• Website relaunch for an alcohol beverage brand, integrated with new product delivery methods during COVID-19, resulting in +36% increase in online orders in Q2 2020
• Drove +22% increase in online sales for a health & wellness retailer, leveraging first-party customer sales data in dynamic email campaigns to better predict customer preferences
• Served as interim Head of Marketing for a 150-year-old Chicago landmark and retailer, supervising a team of two digital practitioners execute across website, email, social, and paid channels, yielding +22% ROAS

Chicago

Greater Chicago Area

Responsible for the execution and success of Website, Social Marketing, and Digital Content for Ferrara's entire branded portfolio. Day-to-day, I served as a strategic digital advisor to cross-functional brand teams, collaborating on all brand campaigns and responsible for delivering best-in-class digital programs and activations. In 2019, I led the.

Greater Chicago Area

As the Marketing Manager at CTL Global, I led digital strategies across owned, earned, and paid channels to increase brand awareness and new business for CTL Global and its subsidiaries. In 2015, I was assigned to lead the corporate rebrand of CTL Global. Working closely with the executive team and external marketing partners, I guided the rebrand from.

Greater Chicago Area

As Marketing Project Manager at Symbia Logistics (formerly iD Commerce + Logistics), I organized digital programs focused on new business growth. Working closely with the sales division, I led digital efforts over Social Media, Search Marketing, and Web properties, resulting in a +19% uptick in new business lead generation in the first year.In the Fall of.

Greater Chicago Area

Ba, Communication And Media Studies

Activities and Societies: Dean's List, Dearborn Tutoring, Kodon Publication, Arena Theater (Executive Board; Communications & Events.

Ma, Psychology

Baden-Württemberg, Germany

Activities and Societies: European Finals for Track & Field (London 2010), Helping Hands NGO Program (Kenya 2009), Basel Outreach.