Michael Hofer Email & Phone Number

Reinach, Basel-Country, Switzerland

Endress + Hauser is a global leader in measurement and automation technology for process and laboratory applications. The Digital Solutions division is a trailblazing organization committed to expand the potential of measurement creating a more productive and sustainable future for customers with award-winning industrial IoT / SaaS products.In my role, I oversee Product Management, Business Development, Marketing & Sales, Communications and Services & Support with a team of 50+ highly skilled FTE. We use digitalization and data to create value for our customers by bridging the connectivity gap and offering reliable, secure, and easy-to-use digital solutions that optimize and automate processes

Singapore, Singapore

ZP Therapeutics is a leading commercialization partner for the healthcare industry in Asia with the mission to provide innovative solutions that improve patient access and healthcare outcomes. As Head of Digital Transformation, I streamlined processes, ensured significant efficiency gains, and improved omnichannel stakeholder experiences with the introduction of cutting-edge digital and data solutions by administering our digital transformation journey to implement a visionary strategy and foster collaborative digital communities across markets and functions. I drove the implementation and adoption of advanced solutions in key functional areas (Sales & Marketing, Medical, Commercial Excellence, Regulatory, Finance, BD, HR), contributing to organisational positioning for future enhancements.

Singapore

As a leading healthcare services group in Asia, Zuellig Pharma is dedicated to making healthcare more accessible to all. We are proud to offer world-class distribution, commercial, and digital services that support the growing healthcare needs of the region.In my role as Director of eCommerce and Digital, I was focused on connecting stakeholders across the healthcare ecosystem in Asia through innovative digital platforms. We turned our B2B eCommerce platform eZRx into one of the largest in the healthcare industry, serving over 40,000 healthcare organizations (HCO's) across 12 markets. The platform provides a smarter, more convenient way to search, order, track, pay, and return products from over 500 pharma, consumer health and med-device/tech companies.Beyond our B2B platform, we also support healthcare brands in commercialising products directly to end users through a variety of digital channels, including marketplaces (B2B2C), eRetailers, enablers, and D2C. Through these efforts, we are helping to improve access to healthcare products and services, while also driving innovation and growth in the industry.Overall, my experience in eCommerce and digital strategy, coupled with Zuellig Pharma's commitment to improving healthcare access in Asia, allowed us to deliver unparalleled value to our customers and patients across the region.

Taiwan

DKSH.digital is a leading provider of end-to-end Digital Commerce services in Asia, offering a comprehensive suite of services that cover the entire Digital Commerce value chain. With a presence in nine of the fastest growing Digital Commerce markets, the company helped more than 500 leading brands sell their products on over 100 commerce platforms, including Amazon, JD, Lazada, Shopee, and TMall. In addition, we managed our clients' own brand.com stores, enabling them to reach their customers directly.Our team of digital experts worked closely with over 33,000 DKSH specialists in sales, marketing, supply chain, and technology to drive commercial growth across the region. Our end-to-end suite of services included Performance Marketing, B2C and B2B Online Channel Management, E-Fulfillment, and Data & Analytics, providing our clients with the tools they needed to succeed in the competitive Digital Commerce landscape.As the Head of Group Digital Business for North Asia, I was responsible for leading the strategy, people and technology capability development, operational performance management, and sustainable commercial contributions from digital business models across the region. Working with our Healthcare, Consumer Goods, Performance Materials, and Technology Business Units, I ensured that our digital solutions aligned with our clients' needs and helped them achieve their commercial goals.

Bangkok, Thailand

DKSH Business Unit Healthcare is the leading Market Expansion Services provider for Healthcare companies in Asia. With operations in 14 markets, we work with all of the global top 20 healthcare companies to commercialize and distribute their leading brands to more than 150,000 hospitals, clinics and pharmacies in the region. Our Value Added Services (VAS) teams comprised over 300 specialists who offered a diverse range of services, including market entry consulting, data analytics, regulatory compliance, telemarketing, and patient solutions. With a consolidated annual revenue of more than USD 50 million, our VAS portfolio helped our clients navigate complex healthcare landscapes and meet their business objectives.As the Regional Business Development Manager, I was responsible for developing and executing our overall VAS strategy, implementing new services, harmonizing existing service offerings, and accelerating client acquisition. My key achievements in this role included:- Growing the VAS business's topline by 2x and the bottom line by 3x in just three years- Coordinating, negotiating, and signing over 80 business deals with leading healthcare companies annually- Launching two new service offerings in the region and generating over USD 0.5 million in profit in the first year aloneMy role involved working closely with our VAS teams across the region to ensure that our services aligned with our clients' and customer needs and exceeded their expectations. By leveraging our deep expertise in healthcare and our customer relationships, we were able to deliver value-added services that helped our stakeholders achieve their business objectives while maintaining the highest standards of quality and compliance.

Bangkok, Thailand

As the Corporate Marketing and Communications Manager for the Business Unit Healthcare with over 9,700 employees and USD 5.5 billion in revenue, I was responsible for managing all corporate marketing and communication activities worldwide. My key responsibilities included implementing global communication, PR, and brand building strategies, developing marketing and communication activities across 14 markets, and creating content for marketing materials and communication pieces for internal and external audiences. Some of my significant achievements in this role include:- Redefining the value proposition, articulating the business models of the Business Unit while developing marketing and branding materials for the organization- Substantially growing our PR and media activities, including increasing press release output by 10x- Increasing traffic on global and 10+ country websites by 30%I developed and coordinated all marketing and communication activities across 14 markets, including brochures, advertisements, newsletters, trade fairs, conferences, websites, pitch presentations, articles, and press releases. By leveraging my expertise in marketing and communications, I was able to drive awareness and engagement among our target audiences while ensuring that our brand messaging and visual identity remained consistent across all channels.Overall, my role involved working closely with key business leaders to develop and execute marketing and communication strategies that supported our business objectives and helped us achieve sustainable growth. By focusing on delivering high-quality content and engaging experiences, we were able to establish ourselves as a leader in our industry and build lasting relationships with our customers and partners.

Zürich Area, Switzerland

As a part-time Communications and Branding Specialist in the Corporate Communications team, I managed various communications and branding projects while studying. I developed content for corporate and country websites and intranets, organized internal and external events and press conferences, and created communication materials for internal and external stakeholders.My role involved collaborating with stakeholders to ensure that our branding and communication initiatives aligned with our overall business objectives and values. I developed and executed branding campaigns, managed content on corporate and country websites and intranets, and organized events such as press conferences, product launches, and trade shows.I developed a range of communication materials such as press releases, speeches, presentations, and social media content, that effectively communicated our key messages to our target audiences. Through my contributions, I helped build strong relationships with our customers, partners, and employees, and established ourselves as a leader in our industry.Despite the challenges of balancing work and study commitments, I was able to make meaningful contributions to the organization and develop valuable skills that have served me well in my career.

Basel Area, Switzerland

As a part-time Communications and Management Support Lead while studying, I gained valuable experience managing various internal communications projects, as well as providing support to the management team. I was responsible for creating and distributing internal communications materials, managing the content on the company's intranet, organizing and hosting internal and external events, and providing administrative support to the management team.Working closely with the management team, I supported them in areas such as project management, research, and data analysis. I was able to develop strong analytical skills, and gained a deeper understanding of how businesses operate and make decisions.I played a key role in coordinating the internal communications activities of the organization, working closely with stakeholders to ensure that our communications initiatives aligned with our business objectives and values. I created communication materials such as newsletters, presentations, and social media content that effectively communicated our key messages to our employees.In addition to my communications responsibilities, I provided support to the management team, which involved a range of activities such as scheduling meetings, preparing reports, and conducting research. Through my part-time role, I was able to develop strong administrative and organizational skills and gained a deeper understanding of how to support a management team effectively.Through this part-time role, I was able to make valuable contributions to the organization, developing the confidence and expertise to execute effective communication strategies, as well as gaining insight into the inner workings of businesses and the importance of providing effective management support

Zürich Area, Switzerland

As Sergeant of the Swiss Air Force Intelligence, I was responsible for leading a team of 20 recruits and soldiers during military training school, as well as in yearly training camps until 2011. In this role, I oversaw the daily operations of the squad, including the planning and execution of various training activities, as well as ensuring the overall readiness and effectiveness of the team.Additionally, I played a key role in developing the skills and capabilities of each team member, providing guidance and support in areas such as team building, decision-making, and problem-solving. Through this experience, I gained a deep understanding of the importance of leadership, effective communication and teamwork, as well as the ability to adapt to changing situations and maintain composure under pressure.Overall, my time as Company Sergeant provided me with a strong foundation in leadership and management, which has continued to serve me well throughout my career.

Executive Leadership Programme

This program focuses on empowering innovative leaders to drive change within their organizations by aligning personal motivation.

Postgraduate Diploma, Innovation & Design Thinking

Activities and Societies: Innovation Strategy, Design Thinking, Rapid Prototyping, Product Development, Journey-mapping During my.

Postgraduate Diploma, Digital Business

Activities and Societies: Digital Strategy, Disruptive Business Models, Big Data, Digital Transformation, Platform Business Model, Open.

Executive Program, Building Digital Partnerships And Ecosystems

Activities and Societies: Digital Transformation, Digital Partnerships, Ecosystems, Digital Platforms, Alliance Portfolio Building.

Master Of Arts, Communications & Media, Management & Economics, International Relations

My major in Communications & Media Science with a focus on Digital & Social Media, Digital Business Models and Media Economics, provided.

Matura, Math

College

College