● Lead and direct team to maximize sales opportunities, customer engagement initiatives and community outreach.● Motivate and collaborate with our sales and catering team weekly via team and one on one meetings to discuss prospecting, client initiatives and sales goal metrics, as well as smart strategies to continue to grow and build business opportunities to maximize occupancy and revenue potentials.● Create and provide sales budgets and analytics to provide continued sales growth for the hotel, develop strategic sales plans and marketing visioning to move business forward.● Coordinate conference and meeting aspects for groups, understanding their budget, agenda and strategic vision for a successful event.● Engage teams from all hotel departments in client vision and initiatives to ensure customer expectations are fully realized. ● Prospect potential customers with established methods and procedures influenced by hotel management as well as respected industry resources. Identify growth opportunity via networking, referrals and industry events● Create and foster relationships with current and prospective clients. Utilize these referrals to promote the hotel via word of mouth● Create and build relevant sales method training for team quarterly meetings.

● Accountable for all aspects of a 2.2M revenue budget. ● Recruited, hired and onboarded passionate team members for market brand stores. ● Motivated, developed and mentored managers, sales and stock associates with active modeling of GAP company guidelines for customer service and sales initiatives. ● Make smart, thoughtful business decisions, using data and facts with specific needs for on-site timely decisions to positively impact business. ● Innovative merchandising to accomplish short and long-term revenue goals, while ensuring decisions align with corporate business strategy and take calculated risks in our market environment.● Identify opportunities to increase profitability and productivity through daily analysis of sales data, customer purchase trends and communicate management and support staff as needed.

● Evaluated current and historical financial data at the category line and product level to make sound merchandising decisions. Presented trend and market discoveries to leadership teams, analyzed sales figures and budgetary requirements for each department against current year sales trends, generating sales forecasts and projections.● Utilized sourcing strategies to identify and negotiate new and existing sources.● Monitored sales of specific items by department, to ensure a strong in-stock position on fast-moving items and planned promotions or markdowns to boost sales of slow-moving products

● Responsible for all merchandising aspects of a 3.0M revenue budget. ● Ensured an environment of excellent customer service and sales generation on the selling floor, via in the moment coaching of all team members in accordance to brand standards.● Strategic planning of all merchandise placements every four weeks in coordination with the merchandising team for maximum productivity and profitability. National travel to open new GAP brand stores.

● Proficient in managing all areas of inventory control, accurately maintained weekly and monthly reporting, reconciled monthly financial statements and applied annual merchandise budget plan.● Provided individualized development for all staff members focusing on customer service excellence, increased sales and product knowledge mentoring, building community awareness of the brand via fashion events and client workshops.

● Managed sales vs. payroll hours to achieve maximum sales per hour while maintaining seamless customer service experience and promoting a sales generation focus maintaining accountability of self and team to Gap brand metrics● Traveled to district stores to provide training on merchandising processes and visual merchandising initiatives.