Hands-on digital and traditional marketing campaign strategy development, launch, and performance tracking across 5 separate brands. Provide marketing guidance for direct reports plus cross-brand and organizational marketing leadership.Responsibilities include: - Oversee a team of 1 - 2 direct reports + contractors - Build and maintain quarterly + annual MQL, sales, and revenue projections - Request and allocate quarterly and annual budgets- Hands-on strategy and management of the company's 2 largest PPC accounts with oversight on 3 additional accounts- Formulate, build creative, write content, and launch weekly targeted customer and prospect email marketing campaigns via Marketo- Build mid-funnel customer and prospect email targeting using the Conversica AI software platform- Periodically review company websites for SEO opportunities and provide actionable recommendations for better organic search visibility- Create and maintain PPC report in Google Data Studio- Plan, market, and host webinars bi-monthly

Manager of Portent's PPC Team and the relationship holder as well as lead strategist for enterprise accounts. Additional responsibilities include managing workflow, team training, and maintaining client satisfaction. Responsibilities overview: - Manage a team of 3 - 4 dedicated PPC specialists- Strategy development and relationship management for top SEM clients - PPC Team management - Utilize Google Ads, Google Analytics, Bing Ads, SEMRush, and other innovative applications and tools to provide market analysis updates and actionable recommendations internally and to clients. - Partner with business unit leaders to address and advance internal and client-facing strategic growth initiatives. - Ensure the team is achieving Key Performance Indicator growth for paid search accounts - Report to leadership on individual and team performance - Manager of the agency's Google, Bing, and other 3rd party partnerships- Organize and lead ongoing team training and professional development opportunities - Set new employee assignments, develop training plans, and onboarding- Act as a point of escalation when issues and opportunities arise - Keep the team and clients apprised of search industry trends and developments- Regularly contribute to the Portent blog- Create and update company marketing materials

Primary point of contact for top paid accounts. Responsible for strategy development and maintaining + growing client relationships and level of satisfaction. Responsibilities overview: - Management of top PPC accounts in a Sr. Account Manager role- Coordination of client contact (calls, emails, delivery of any deliverables)- Provide strategic recommendations + identify growth opportunities- Act as an escalation point for all accounts where client satisfaction is at risk or there is a gap in coverage by the assigned PPC strategist.- Primary point of contact for change orders, renewals, and insertion orders for all PPC clients- Work with the PPC team to build out additional Portent service offerings within the PPC and Analytics departments.- Collaborate with the Director of Project Management to ensure all PPC projects are well organized, on budget and adhering to PM team standards.- Review all PPC contracts quarterly or semi-annually for KPIs check, SOW compliance.- Active involvement in PPC team training and stay current on PPC industry trends.

Generated client-specific internet marketing strategy and project management. Focused on ensuring goals we set with our clients are met and surpassed. Extensive experience in a broad spectrum of digital marketing practices including:- SEO strategy- Local search optimization- PPC strategy- Conversion rate optimization- Newsletter strategy- Digital project management- Social media strategy- Link building - Online content development planning- Website build and launch project management + strategy- Mobile marketing - WordPress site updates- Analytics analysis

Organized all marketing and sales efforts centered on non-German speaking clients.Responsibilities overview: - English language website marketing strategy - Organized the firm's participation in international trade shows- International marketing and sales ownership of an entire product line- Large-volume pricing established- Negotiated multiple international distribution agreementsMy successes during my time at Cleo include:- Achieved a 379% increase in North American sales- Doubled international customer base- Successfully entered 2 new markets- Secured free advertising and product mention in several well-known industry publications- Efforts led to prestigious "Best New Products" award at the National Stationery Show in NYC

During my internship, I was tasked with collecting data for various international markets. I conducted market feasibility studies for products across multiple segments, and regularly updated and organized trade data across a large variety of markets. I was also responsible for monitoring international events on behalf of clients and reporting on ensuing opportunities and potential hardships they would face as a result.