-Joined MY Credit Union Board in 2018. Was elected to San Francisco Federal Credit Union Board following the merger with My Credit Union in 2020. (San Francisco Federal Assets: $1.4B+)Currently Committee Chair: Finance. Committee Assignments: Compensation and Governance

• PIL is a start-up Behavioral Sciences-based lab incorporating research/IP from the Stanford Design School, Mechanical Engineering, Graduate School of Business and Stanford Persuasive Technologies Lab. Key PIL elements are Social Media, Change Management, Behavior Design (https://hstar.stanford.edu/programs/behavior-design-lab/), Game Design Thinking (https://gdt.stanford.edu) and a range of tools triggering positive, productive and profitable outcomes. Other tools and techniques include Knowledge Management, Stakeholder Engagement, Process Reengineering and Collective Organizational Intelligence.• Joined the management team in 2016. The initial role combined COO/CFO tasks, including the incorporation of the commercial operating companies (CA corp. and B.V.-NL), establishing ongoing financial, accounting and legal infrastructures and managing operations. Expanded role to include Business and Revenue Development, Client Management, Implementation/ Solution Execution and Training Offboarding. Attained positive cashflow within 18 months. Revenues exceeded $2.2 million. (See Recommendations) • PIL engages with governments (U.S. Army, Office of the Prime Minister-The Netherlands, City of The Hague), Universities (CU-Boulder, Drexel, Univ. of New Mexico, Leiden-NL), Banks, consulting firms and media companies.• Established and negotiated 20+ partnerships resulting in innovation workshops and consulting engagements. Clients included Norsk Tipping (NO National Lottery), Santander Bank Nordics, Sopra Steria Consulting (Norwegian and German companies) and Knowit Consulting-Norway. • Certificate-level training in Behavior Design from BJ Fogg (Ph.D. Stanford), the researcher/architect of the practice.

• President: 2018. Board Member 2014-2019. Member of the Dean's Advisory Council 2018-2019• Created the Alumni Engagement Re-imagined initiative (AER), which charged the Board to measure and evaluate the alumni engagement status quo and identify steps to improve the customer journey/experience for 28,000+ members. (See Recommendations)• Result: A redefined alumni engagement assessment which examined their customer experience with the GSB. The plan generated strategies to align resources for tangible and measurable engagement. Succeeding Board leadership has elected to continue this initiative.• Oversight and Governance included management of a $5,000,000+ endowment fund (separate from the GSB) earmarked for related GSB and Alumni supporting activities

• Management Consultant. Revenue and Business Development, Marketing, Execution Strategies and Product Development/Launches. Created tools encompassing Agile, Lean, Design Thinking, Behavior Design and Persuasive Technologies.• Clients: Coca-Cola, AARP, The White House, Stanford University, SanDisk, Wikipedia, Creative Commons among others. Client case studies include:• Wikipedia: Required new revenue model conforming to Wikipedia’s non-profit and community guidelines. Designed a new revenue-sharing business model employing mobile distribution channels. Engaged mobile companies and negotiated/closed deal with major European mobile carrier, Orange. • Coca-Cola: Retained to address Brand repositioning and youth market issues specific to Germany. Provided a Behavior Design solution to move the Brand to a positive positioning regarding beverages containing sugar. Goal: Mobilize 1,000,000+ youths and their parents to engage in healthy, active lifestyles. After executing independent research and facilitating internal company workshops, a strategy plan was delivered employing influencers, behavior design, marketing and communications channels. Unexpected benefit: Behavior Design tool that lowered product research expenses.• Product Launches: SanDisk memory devices: Multiple campaigns encompassing European markets and range of specific products. Modu mobile phone handsets: Launched at Mobile World Congress. Company attained the highest media profile of any start-up that year. $50 million+ in investment funding resulted from launch.• Creative Commons, the creator and architect of Open Access licensing which empowers open content over significant portions of internet. Deliverable: New Business Model. Designed a comprehensive structure to diversify revenue sources away from philanthropy by creating new revenue channels while maintaining current functions.

• Business development for new company memory technology (gruvi/TrustedFlash™) designed for content and interactive commercial applications.• Successfully established trial technology partnerships with content providers including movie studios, music labels and software developers. • Evangelized US and International Mobile Network Operators to mandate memory-card compatibility with handset manufacturers (Samsung, Motorola, Nokia, Ericsson) for current and future products.• Test marketed first product: A five-album flash memory card release with the Rolling Stones. Sold out all available inventory (30,000 units).

• A US-based distributor, producer and financier of content for online/digital distribution, retail DVD/Video, ecommerce, broadcast television, theatrical exhibition and radio. Sales reached over $20 Million annually. Created a worldwide omnichannel commerce model covering 60 countries• Raised start-up capital and developed company from inception. Company eventually became the leading independent company worldwide for its market segment (Music Long Form: Concerts/Documentaries). • Curated inaugural release for maximum impact: The Eagles (Hell Freezes Over) and Santana (Supernatural album concert). Built the catalog to over 120 titles/products including Britney Spears, Christina Aguilera, Backstreet Boys, The Bee Gees and The Who. Produced 20+ programs internally. • Competitive advantages were innovative distribution and financing coupled with proprietary revenue streams and new value-added features that eventually became industry standards. Aviva’s sales reach exceeded 60 countries and included 12 strategic and international partners. Successful exit with a major media/content company.

A San Diego-based proprietary Application Service Provider (ASP) for digital music, video and media as well as a family of Web appliances.

• A retained firm specializing in content acquisition and distribution, content/technology partnerships, Corporate and Business Development and Program financing. Retained by over 30 U.S. and international companies. • Developed and executed a high volume practice of domestic and international distribution and acquisition transactions with major broadcasters and film studios and programming distribution companies on every continent. Deals included such companies as HBO, BBC, PBS, Canal+, NKH, Warner Bros. among many others. Deal volume exceeded $100 Million. Other engagement highlights include the following: • Recruited to join the founding management team with Storyfirst Communications for the first privately-owned television network in Russia immediately following the breakup of the Soviet Union. Established initial pan-Russia network operations and conducted content acquisitions for the first four years of programming. The company changed name to CTC Media and went public on NASDAQ and reached a $4.0 Billion market cap within four years. (http://en.wikipedia.org/wiki/CTC_Media)• CEO-Think Entertainment. An award-winning Chlidrens/Family entertainment company founded by Actor/Producer Shelley Duvall. Produced two televisions series and one network special. Published over 30 books for Children’s and Family markets (http://variety.com/1993/film/news/duvall-finds-partner-in-enchante-107880/)• Executive Producer of worldwide event for Amnesty International. Included a summit with several Heads of State, a worldwide rock concert and broadcast event (Paris Concert for Amnesty International). Managed event and filming production, performing talent, program distribution, legal and financial areas. A successful triple-bottom-line event (financial, brand impact and organization mission initiatives). (http://en.wikipedia.org/wiki/Human_rights_concerts)

• Head of Ancillary Markets with P&L responsibility for a division with diverse and underutilized assets. Sales projections requiring adaptive marketing and distribution skills for domestic and international markets. Created new distribution and revenue to exceed $50 Million annually. (See Recommendations) Highlights include:• Formed a new home video distribution network covering more than 40 countries. • Developed imaginative launch marketing and distribution to international free and pay-television markets. Among the various new series was 21 Jump Street, the first program to feature the then-unknown Johnny Depp.• Designed a new business model for television program syndication which increased revenue 2x and remains industry standard today. Identified the opportunity of capturing the growing and future value of Basic Cable vs. free tv syndication. Coordinated the distribution teams to insure adoption of this systemic change. • Point person for reviewing and evaluating new technologies.

• Retained by HBO Enterprises to develop a business plan and launch strategy for a new Home Video division. Required a complete bottom-up approach, as no internal capabilities had yet existed.• Created their first-ever Program Valuation models for in-house produced movies, television series and specials. As a result, HBO was able to increase revenue by 25%-35% from the video markets in order fund additional and higher-budget programs and series.

• World's largest independent video distributor. Notable exclusive titles included Michael Jackson's Thriller and in-house produced feature film, Dirty Dancing. Catalog featured wide range of feature films, music titles, special interest programs and television shows. IPO on NYSE in 1985. • Managed all sales, marketing and administrative operations for the International Division. Managed and mentored HQ-based staff of 10. Division head count grew from 30 to 175 with eventually nine overseas international subsidiaries covering over 30 countries/markets. Annual revenue increased from $5.0 Million to $60 Million annually (highest international home video revenues for a US media company, only exceeded by Warner Bros.). (See Recommendations)

-Director, Broadcast Group/Affiliate Relations. Managed day-to-day relations between CBS Television Network and 30 affiliated TV stations in Southeast US (FL,GA, MS, AL, TN)

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-Executed placement of network programming and coordinated on-air marketing with affiliate stations. Directed specific network-wide projects: College Football, Political Party Conventions. Reviewed stations' performance and was designated advocate in formal evaluations and amending their compensation, when warranted.

• Division of CBS Inc. (CBS Records Group). Note: Purchased by Sony in 1987 and renamed company Sony Music Entertainment in 1991. • Responsible for a 115-artist roster, which included Billy Joel, Bruce Springsteen, Bob Dylan, Marvin Gaye, Miles Davis, Santana and Journey.• Managed artists’ product and developed marketing campaigns which were implemented through the CBS Records International channel marketing system. Launched over 90 worldwide releases annually. Product management responsibility for over 20% of the international division's total annual revenue.