Creating a new Route to Market for Mexcor Brands across the US. Working with DSD partners to proliferate Mexcor Brands and develop long term strategic partners. Started with a few brands and am collaborating to create new brand that meet consumer need states and future growth within the emerging segments.

Partnered with CPG companies to build and scale. Assisted companies with mergers and acquisitions, investor relations, start up and existing brand/product development, P&L management, channel and customer margin/profit/volume strategies, strategic brand building (retail channel development and joint business planning), route to market development, and strategy planning, financial models, media planning, category mgt., presentation development, consumer strategies, marketing plans, packaging, graphics branding message, and POS materials, developing manufacturing and operational systems and processes (designed and secured production across brands). • Lead the development and implementation of sales strategies, objectives, goals, and tactics• Built and developed a high performing sales team. Coach and manage the sales team overall performance, define expectations, sales planning, revenue driving programs, and implemented KPI’s.• Conducted on-going sales reviews with each assigned division to address market-specific tactics, retail execution revise forecasts, and support achievement of business priorities.• Managed all sales logistics including brand priorities, brand mix, inventory, fulfillment, and pricing.• Created and implemented strategic planning and on-going development across all channels and retailers (147 retail accounts and 159K retail outlets) in all channels of trade (Grocery, Mass, Convenience (C-Store), Drug, Military, Natural, Specialty, and Travel).o Accounts managed (partial list): Walmart, Kroger, Albertsons, Target, Circle K, 7-Eleven, Sprouts, EG America, QuikTrip, Military, Walgreens, Rite Aid, Natural Grocer, GNC, Regional Accountso Secured distribution, across the US, with the best route to market (RTM) for each brand (DSD, Warehouse, Direct, Brokers and Wholesale). Created and executed RTM strategy plan: RTM partner examples: Anheuser-Busch (corporate and franchise), Molson Coors, Pepsi, Independent dist., Coremark, McLane.

Manage 35 sales professionals across the West, Mid-West and South. Territory extends from Louisiana up though Wisconsin over to Alaska and Hawaii.

Manager of 3 divisions, 35 sales professionals covering 100+ distributors in 33 states.

Manage a team of 11 Sales Professional Responsible for driving DPSG brand sales and marketing across Independant Bottlers and Distributors.

Manage the Fountain Food Service Team for S. CA and NV. All Channels, Bottlers (Coke and Pepsi), Contracts, and New Distribution.

Drive Sales across all channels for (but not limited) to Safeway, Kroger, Albertson's, Costco, 7-Eleven, Circle K, Chevron, AMPM, Long's Drugs, CVS, Walgreens, Smart and Final, and Regional Accounts. Geographies responsible for were N. CA, S. CA, HI, WA, OR, NV, FL, LA, PA, OH, IL, GA, and TX.