Michael Giardina - Mba, Mph, Ms Email & Phone Number

Carlsbad, CA, US

Carlsbad, California, United States

• Spearheaded the evolution of CrossFit Health through innovative content strategies tailored to diverse audiences, including healthcare professionals, CrossFit enthusiasts, coaches, and affiliates.
• Strategically orchestrated cross-functional collaboration, shaping the product roadmap for educational offerings and driving substantial organizational growth.
• Ensured top-tier content quality and value by providing expert oversight and guidance, seamlessly translating product scopes into impactful deliverables.
• Formulated and executed a comprehensive strategy and budget for CrossFit Health, exceeding organizational objectives and fostering strategic partnerships within the CrossFit community.
• Cultivated a robust network of healthcare professionals, doubling new member acquisition and amplifying awareness of fitness and nutrition benefits in the CrossFit community.
• Instrumental in founding the CrossFit Medical Society, facilitating collaboration among medical professionals, coaches, and affiliates to expand networks and enhance health outcomes.

Carlsbad, California, United States

• Co-founder and co-owner of Deep End Fitness Carlsbad, a premier underwater fitness center dedicated to pushing physical and mental boundaries.
• Spearhead strategic planning and business development initiatives to drive growth and expand our reach within the fitness industry.
• Lead a team of experienced instructors in delivering innovative underwater training programs designed to enhance overall wellness and performance.
• Cultivate a supportive community atmosphere where members are empowered to challenge themselves and achieve their fitness goals.
• Collaborate with corporate clients and first responder organizations to develop customized workshops and programs aimed at promoting teamwork, resilience, and peak performance.
• Continuously explore new avenues for growth and innovation within the underwater fitness space, staying ahead of industry trends and evolving consumer needs.

Carlsbad, California

• Designed Assault University webpage and oversaw creation of 100+ educational videos on Assault Fitness products, revolutionizing customer engagement.
• Spearheaded video shoots and content creation for Assault Education, driving engagement and sales.
• Implemented plans to educate employees and consumers on new products, enhancing adoption and sales outcomes.
• Optimized learning management system for Assault Fitness, streamlining learning processes.
• Project-managed Assault Fitness APP, transforming customer interaction with signature programs, community features, and virtual events.
• Conducted scientific research on Assault products, translating findings into high-impact sales and marketing strategies.

• Conducted in-depth research and data analysis for a literature review on Type 2 Diabetes, providing key insights into associated costs.
• Analyzed data to identify cost-saving strategies for preventing and reversing Type 2 Diabetes in Virta Health program participants, resulting in improved outcomes and savings for patients and healthcare organizations.
• Contributed to original regression analysis by providing expert data analysis, shedding light on cost savings between Virta treated and control populations and demonstrating the benefits of the Virta Health program.

• Managed end-to-end content development and production for CrossFit's in-person and online courses, ensuring timely delivery and alignment with company goals.
• Developed course content for 10 online courses, three in-person courses, and two ANSI-accredited evaluations, refining lectures on critical topics like nutrition and behavior change.
• Mentored, managed, and evaluated head trainers, elevating coaching effectiveness across 378 CrossFit seminars.
• Provided technical assistance and consultation on health and fitness to diverse groups, including schools, military personnel, and community organizations.

Kennesaw, GA

• Contributed extensively to multiple research projects examining the performance differences between levels of CrossFit athletes. Conducted data collection and entry, pilot testing, literature reviews, and manuscript.
• Acted as teaching assistant for undergraduate laboratory classes and provided expert guidance and instruction to students.

Kennesaw, GA

• Assisted in research; including VO2 max testing, lactate threshold testing, body composition, body sway analysis, performance testing, and data entry.
• Provided assistance in pilot testing of all research including but not limited to: Exercise Physiology, Biomechanics, Nutrition and Physical Activity, Physiological Basis of Training and Performance. Calibration and.

• Led the coaching program and grew the coaching department by 400%.
• Grew the membership base from 10 members to 150.
• . Under my management revenue increased steadily for 3 consecutive years.

• Demonstrated leadership and operational expertise in managing surveillance aircraft during Operation Iraqi Freedom and Operation Enduring Freedom, including writing mission tasking and recovery messages and overseeing.
• Supervised military operations on the USNS Pecos during underway replenishments in the Pacific Ocean, demonstrating a deep commitment to excellence and outstanding results.
• Graduated from Survival Evade Resistance Escape (SERE) school, showcasing strong resilience and adaptability under challenging conditions.
• Awarded Junior Sailor of the Year at Patrol and Recon Wing 1 detachment Diego Garcia for exceptional leadership, operational excellence, and dedication to the mission.

Bachelor Of Science (Bs), Exercise And Health Science

Activities and Societies: Completed an internship in the Kennesaw State University Exercise Physiology Lab

Master Of Science (M.S.), Applied Exercise And Health Science, 4.00

I completed my Master's Thesis on: "Anaerobic capacity, cardiac output, and performance in advanced level CrossFit® -trained athletes"..

Executive Mba

Master'S Degree, Epidemiology, 3.8