Lead Marketing, Communications, Product Management, and Web Development effortsNotable Accomplishments:Re-organize corporate marketing and e-commerce web design responsibilities, guiding the teams toward a shared vision that aligned with Corporate goals.Built a high-performance cross-functional team with diverse responsibilities across Product Management, Marketing, and Web Development, carefully sourcing talent and implementing training to address skill gaps.Develop marketing campaigns that successfully target Business Partners, customers, and specific industry segments, implementing the company’s first CRM and Marketing automation tool.Drive marketing campaigns and lead generation, implementing the company’s first marketing automation and CRM tool with refreshed content such as product deliverables, reference guides, and white papers.Strong Channel and Distributor sales skills, creating multi faceted approaches to driving revenue growth.

Establish the World-Wide strategy for the product portfolio in N.A., L.A., Asia-Pac, India, and EuropeNotable Accomplishment: Drove and managed end to product lifecycle management, from product definition to end of life management.Successfully oversaw the total re-branding of the Rack Infrastructure portfolio when it transitioned from IBM to Lenovo acting as the key technical resource for internal and distributor sales teams. Adjusted product definitions to lead or disrupt the market, synthesizing customer requirements, competitive landscape, and market trend data to evolve products roadmaps.Expertly managed multiple international product launches, preparing technical teams and partners for support with post-launch programs, presentations, global sales and technical enablement, product videos, key FAQs, and web content. Improved product adoption for both products in transition and new products through a targeted customer communication plan that drove revenue growth by capturing new market share and protecting well-established revenue streams with the existing customer base. Formulated an innovative strategy for a new offering from System x – a modular Data Center that was deliverable fully configured with System x servers that significantly improved our competitive posture.Quickly gained Executive Management approval by combining market analysis using multiple data points, extensive consultations with industry experts, and a robust financial summary with revenue projections.Reduced solution cost by up to 60% and opened new market opportunities not possible before by accelerating implementation timeframes and delivering end-to-end solutions from one source. Favorably impacted product production by introducing innovative ways to mount PDUs within the rack infrastructure to improve cord management.

Notable Accomplishment:Expertly managed the marketing and sales of Rack Infrastructure Portfolio which was successful because of trend tracking and analysis, forecasting, demand planning, inventory management, and communication cross-functional teams.Drive robust growth through both routes, developing marketing programs for product categories targeting IBM direct sales and Distributor routes to market.Oversaw high impact technical and sales enablement for the internal IBM sales teams and distributor organizations. Collaborated with cross-functional business teams, including the development, finance, accounting, and operations teams.

Notable Accomplishments:Met marketing proposals and execution deadlines, collaborated with global marketing to manage project status communication, management reporting, and expense tracking. Spearheaded budget controls to meet accounting and financial program requirements by creating a management system for $100 million of annual marketing funds.Fostered invaluable relationships between the Alliance Partners, Lenovo Training Solutions, and the headquarters’ Web team that drove excellence in the product marketing programs.Achieved the 2006 Overall Excellence Award, a 2007 award for managing the World Economic Forum Project, and consistent recognition by executives for leading efforts in complex projects. Operations lead for Lenovo’s Olympic sponsorship, executing Hospitality for 2006 Winter Olympics in Tornio, Italy.