Leading and mentoring a high-caliber team dedicated to enhancing member experiences with our products and services. Harnessing innovative technologies and analytical approaches to dismantle obstacles and deliver pertinent, impactful solutions to our customers within a forward-thinking company. Crucially, as a key member of the executive team, I serve as a steward for over 100 million customer, assisting them in discovering their next significant career opportunities.What's not to love!

Mentoring and working with a world-class team improving the experience our customers have using our products and services. Leveraging our innovative technologies and analytic techniques to reduce the barriers of delivering relevant and helpful solutions to out customers at a progressive company. And, most importantly, along with the rest of my team, acting as a steward for over 100mm customers in helping them find their next great career opportunities.

Appointed to concentrate the company's efforts and enhance results through strategic business and opportunity analysis. Developed robust web analytics strategies, processes, and methodologies, along with initiatives to optimize revenue by increasing customer engagement through the web channel. Oversaw the administration of database design and Salesforce.com. Conducted assessments of new business ideas, existing operations, and SWOT analyses. Held accountable for the P&L of the AcceptSafe… Show more Appointed to concentrate the company's efforts and enhance results through strategic business and opportunity analysis. Developed robust web analytics strategies, processes, and methodologies, along with initiatives to optimize revenue by increasing customer engagement through the web channel. Oversaw the administration of database design and Salesforce.com. Conducted assessments of new business ideas, existing operations, and SWOT analyses. Held accountable for the P&L of the AcceptSafe business unit and coordinated the activities of teams in MA and AZ.Key Achievements:• Engineered an innovative eCommerce merchant account solution, resulting in a 67% reduction in average online application completion time (from 15 to 5 minutes), a surge in account approval rates to 95% (from 70%), and a significant reduction in the average time to approval (from 30 to 5 hours).• Led brainstorming sessions that led to an alternative internal solution, as opposed to a joint venture partnership. Executed a plan that enabled the company to regain 100% control of product/processes, saving $500K annually in joint venture fees. This initiative also enhanced lead conversion by 100% and drove customer signups from 200 to 1000 per month.• Conducted A/B testing, implemented e-mail DRIP campaigns, upgraded customer profiling, and established performance metrics to test and adjust pricing strategy, resulting in a 33% increase in lead generation.• Identified improved methods for data gathering and analysis, enhancing the ability to assess opportunities and provide negotiating leverage. This effort increased the Average Revenue Per User (ARPU) share from 20% to 55% while improving payment terms.• Project-managed the development of a new application that achieved processing partner independence for the company, as well as the ability to upsell services, ultimately representing a significant portion of 2012 revenues to date. Show less

Directed the development and execution of SEO/SEM strategies for over 250 business clients as a comprehensive web solutions provider specializing in the restaurant industry. Employed a customer-centric approach to anticipate and fulfill client requirements, ensuring high-quality service delivery. Offered leadership, guidance, and support to staff involved in all facets of website design and maintenance.Key Achievements:• Spearheaded the grassroots development of a Content Management… Show more Directed the development and execution of SEO/SEM strategies for over 250 business clients as a comprehensive web solutions provider specializing in the restaurant industry. Employed a customer-centric approach to anticipate and fulfill client requirements, ensuring high-quality service delivery. Offered leadership, guidance, and support to staff involved in all facets of website design and maintenance.Key Achievements:• Spearheaded the grassroots development of a Content Management System, resulting in a substantial impact on organic search results and securing coveted first-page exposure on search engines.• Surpassed industry standards by achieving an impressive average monthly revenue per user of $80+, outperforming the industry average of $40. Show less

Retained following acquisition of Digital Consulting to lead transition and integration while delivering flexible technology platform enabling business to scale both customer base and employee headcount. Managed up to 19 employees across 2 offices. Developed and administered $1.5M budget. Key responsibilities included managing enterprise architecture planning and Web strategy, project managing databases and Web development, mapping out technology planning, expanding core functions of analytics,… Show more Retained following acquisition of Digital Consulting to lead transition and integration while delivering flexible technology platform enabling business to scale both customer base and employee headcount. Managed up to 19 employees across 2 offices. Developed and administered $1.5M budget. Key responsibilities included managing enterprise architecture planning and Web strategy, project managing databases and Web development, mapping out technology planning, expanding core functions of analytics, and leading IT infrastructure.• Generated $200K+ cost savings per year by integrating financial and customer transaction systems post-merger within 3 months.• Produced 50% of corporate revenue through delivery of customer-facing solutions.• Deployed technology organization-wide at $200/employee/month, enabling anytime, anywhere access to company resources, lowering setup cost/total cost of ownership, and downsizing servers from 10 to 1.• Maintained zero voluntary employee turnover on technology team during tenure. Show less

Advanced through a series of positions with increased accountability and responsibility. As President, reorganized and focused on new strategies for growth after business was impacted by 9/11 and the dotcom crash. As CFO/CTO managed team of 12 employees and $1.5M technology budget. Performed all business, web, and financial analytics. Project managed all CRM and SQL server design and development efforts. Entered company as Marketing Analytics Manager and supervised 3 marketing analysts. Managed… Show more Advanced through a series of positions with increased accountability and responsibility. As President, reorganized and focused on new strategies for growth after business was impacted by 9/11 and the dotcom crash. As CFO/CTO managed team of 12 employees and $1.5M technology budget. Performed all business, web, and financial analytics. Project managed all CRM and SQL server design and development efforts. Entered company as Marketing Analytics Manager and supervised 3 marketing analysts. Managed $500K budget and had direct influence over another $3M in additional marketing spend.• Crafted direct marketing program to address increasing marketing costs and decreasing customer response rates, ultimately lowering customer acquisition costs by $100 per attendee and increasing conference revenues 20%.• Cleansed outdated customer database containing 2M+ records, readily improving data collection quality and reducing number of returned mail items 15%, which saved company $1M+ annually.• Incorporated email marketing into existing multi-channel marketing program, effectively cutting direct mail sent by 5%, saving $500K per year, and improving customer communication. Show less