Michael Griffin Email & Phone Number

Boston, Massachusetts, United States

• Oversee the US wholesale marketplace for Running, Training and Core Commercial footwear.
• Daily interactions with account sales reps understanding current sales trends, upcoming business needs and ensure product flow (sell-in to sell-thru)
• Develop and present quarterly sell-in tools highlighting focus product details, intro dates and key marketed stories tailored to internal and external sales reps each season
• Systematic tracking of product details inclusive of MSRP, product… Show more
• Systematic tracking of product details inclusive of MSRP, product intro date, wholesale distribution strategy and exclusivity
• Set the seasonal product strategy for Specialty Running, Sporting Good and Family Channel US accounts

Boston, Massachusetts, United States

• Led and executed seasonal Go-To-Market strategy, including distribution, seasonal product volumes, pricing, marketplace positioning, and messaging for the entire Running and Training Footwear product portfolio
• Established concepts and elevated storylines for key seasonal product packs to drive consumer demand
• Product marketing development from E2E (creation, sell-in to sell-thru), as well as photo and video shoot development and coordination
• Aided in establishing the… Show more
• Aided in establishing the go-to-market plan for brand-wide training footwear launch, totaling: 6156 units sold, generating $599K in sales for the first week on Reebok.com in US & Europe
• Drove product placement strategy, netting 7% weekly ST for key training footwear model during first 30 days of launch.

Boston, Massachusetts, United States

• Day-to-day global point-of-contact for the Running, Training and Kids footwear business units
• Worked interactively with Product Managers, Brand Marketing, Product Development and Design to deliver strategic brand and product objectives on-time-in-full at key milestones
• Coordinated process, selection and maintence of led marketed seasonal product, highlighted in brand marketing tools delivered globally
• Strengthened channel segmentation within range and customer segmentation… Show more
• Strengthened channel segmentation within range and customer segmentation frameworks within brand
• Tracked business KPI’s and sell-thru of key concepts and provide post campaign analysis to implement for future product ranges

Boston, Massachusetts, United States

• Functioned as product point-of-contact for the Running, Training and Kids footwear for the Reebok US Marketplace
• Introduced seasonal product offerings and key account placement for specialty running and sporting goods accounts
• Established seasonal US market product offering for Running, Training and Kids footwear, working with key market contacts for direct to consumer and wholesale channels
• Corresponded weekly with global merchandising counterparts to build synergies across… Show more
• Corresponded weekly with global merchandising counterparts to build synergies across the US and global footwear ranges Show less

Canton, Massachusetts

• Directed brand quick turn graphic based projects which account for over $2.2 Million in revenue in 2017
• Managed all Reebok global event graphics and quick turn apparel for all Reebok Brand Partnerships - CrossFit, Ragnar Relay, Les Mills, JJ Watt and Rich Froning
• Spearheaded all on-site t-shirt customization - 2017 and 2018 Reebok CrossFit Games
• Responsible for ordering and domestic printing of all on-field event apparel for all 640 athletes competing at the 2018 Reebok… Show more
• Responsible for ordering and domestic printing of all on-field event apparel for all 640 athletes competing at the 2018 Reebok CrossFit Games
• Implemented an end-to-end store takeover featuring Reebok/UFC product at the MGM Grand Las Vegas netting over $500,000 in revenue Show less

Canton, MA

• Co-managed the development of graphic artwork, print production scheduling, and PO process with vendor for all UFC event graphic tee's internationally and all CrossFit event graphics Domestically and internationally

Watertown, MA

• Oversaw all vendor relationships, contract vendor bookings and on-site vendor set-up for 50+ 5K road races
• Utilized Face to Face and B2C marketing techniques with clients and customers during the registration process within exhibition booths at over 50+ major medical conventions

Beverly, MA

Sports Management

- Provided guidance and direction to incoming freshman at Endicott College while becoming acquainted with college life.-Toured campus for future students and families.- Became part of a family of orientation leaders.- Became a leader on Endicott Campus.- Polished my leadership skills,

Master Of Business Administration (M.B.A.), Marketing

Master Of Business Administration - Mba, Marketing

B.S., Sports Management

Activities and Societies: Mortar Board- National Honor Society Campus Activities Board I was honored by being selected for the Sports.

Bachelor Of Science - Bs, Sports Management

Sports Management

Activities and Societies: Classes: Management Concepts, Fame and Celebrity of the 20th Century, Social Sciences in Australia, Sports.

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: Soccer, SADD High School