Michael Groth

Michael Groth Email and Phone Number

Director of Marketing at KnowledgeWorks Global Ltd. @ KnowledgeWorks Global Ltd.
richmond, virginia, united states
Michael Groth's Location
Boston, Massachusetts, United States, United States
Michael Groth's Contact Details

Michael Groth work email

Michael Groth personal email

About Michael Groth

Subtly eccentric, mildly irreverent, creative marketing professional with the substance to back up the style who never met a risk he didn't at least consider, briefly, to generate buzz about a brand. Irrepressible liberal arts perspective combined with hard-won business school discipline. Currently leveraging my 25 years in scholarly publishing to mobilize thought leadership, create opportunities for engagement, and take brands to the next level.

Michael Groth's Current Company Details
KnowledgeWorks Global Ltd.

Knowledgeworks Global Ltd.

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Director of Marketing at KnowledgeWorks Global Ltd.
richmond, virginia, united states
Website:
kwglobal.com
Employees:
905
Michael Groth Work Experience Details
  • Knowledgeworks Global Ltd.
    Director Of Marketing
    Knowledgeworks Global Ltd. Sep 2020 - Present
    KGL is the industry leader in transformative publishing solutions, combining the content and technology expertise of Cenveo Publisher Services and Cenveo Learning with Sheridan Journal Services and PubFactory.
  • Cenveo Publisher Services
    Director Of Marketing
    Cenveo Publisher Services Nov 2018 - Sep 2020
    Now part of KnowledgeWorks Global Ltd., Cenveo Publisher Services provided editorial and production services for every stage of the content lifecycle.
  • Emeraldpublishing
    Senior Brand Manager - International
    Emeraldpublishing Feb 2018 - Nov 2018
    Boston
    Responsible for raising the voice of the Emerald brand globally and working on how the brand can support prospect acquisition, customer engagement, decision maker influence, and sales.
  • Emerald Publishing
    Marketing Manager: North America
    Emerald Publishing Jan 2016 - Feb 2018
    Boston
    Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering. We publish over 300 journals, more than 2,500 books and over 1,100 case studies, via our dedicated research platform emeraldinsight.com.
  • Ingenta
    Marketing Manager
    Ingenta Apr 2011 - Dec 2015
    Boston
    (Formerly Publishing Technology plc)Co-led global marketing and PR program for specialized B2B software and service provider, including Publishers Communication Group consultancy and ingentaconnect scholarly platform.Managed development of corporate websites (publishingtechnology.com and pcgplus.com), wrote all web copy, oversaw company blog, and composed thought pieces, press releases, speaking proposals and original and ghost-written blog articles. Responsible for sales and… Show more (Formerly Publishing Technology plc)Co-led global marketing and PR program for specialized B2B software and service provider, including Publishers Communication Group consultancy and ingentaconnect scholarly platform.Managed development of corporate websites (publishingtechnology.com and pcgplus.com), wrote all web copy, oversaw company blog, and composed thought pieces, press releases, speaking proposals and original and ghost-written blog articles. Responsible for sales and marketing communications and collateral in all media to all publishing sectors, including transatlantic events and brand relaunch with outside agency. Show less
  • New England Journal Of Medicine
    Marketing Manager For Advertising Sales
    New England Journal Of Medicine Jan 2005 - Sep 2009
    Waltham, Ma
    Managed all outreach to the pharmaceutical industry in support of both print and digital platforms of NEJM and Journal Watch publications.Oversaw successful relaunch of ad sales website (NEJMadsales.org), increasing customer traffic 400% during selling season through multi-channel marketing campaign; and won Outstanding Advertising Award from MedAdNews magazine for NEJM ad campaign.
  • Northeastern University Press
    Marketing Manager
    Northeastern University Press 1999 - 2004
    Boston
    (Later part of University Press of New England). Managed advertising and promotion of 35-40 general interest and academic works annually in American history, criminal justice, music, women's studies, and black literature for small scholarly press.Relaunched Press website (nupress.neu.edu) and wrote jacket copy for books as varied as "Hot Shots and Heavy Hits: Tales of an Undercover Drug Agent," "The Beanpot: Fifty Years of Thrills, Spills, and Chills," and "Listening to Olivia:… Show more (Later part of University Press of New England). Managed advertising and promotion of 35-40 general interest and academic works annually in American history, criminal justice, music, women's studies, and black literature for small scholarly press.Relaunched Press website (nupress.neu.edu) and wrote jacket copy for books as varied as "Hot Shots and Heavy Hits: Tales of an Undercover Drug Agent," "The Beanpot: Fifty Years of Thrills, Spills, and Chills," and "Listening to Olivia: Violence, Poverty, and Prostitution." Show less
  • Kluwer Academic Publishers
    Product Manager
    Kluwer Academic Publishers 1994 - 1999
    Norwell, Ma
    (Now part of Springer Nature). Managed and executed marketing initiatives for research publications and journals in the physical and life sciences for subsidiary of multinational STM publisher.In collaboration with European home office, created and maintained institutional sales and distribution database for 700+ scholarly journals worldwide.Positions held: Product Manager, Science & Mathematics; Journals Marketing Associate; Marketing Associate, Medicine & Bioscience
  • Globe Corner Bookstore
    Part-Time Bookseller
    Globe Corner Bookstore 1990 - 1994
    Boston & Cambridge, MA. My indoctrination into the publishing industry, at an impressionable age.
  • Bristol Plaza Merchants Association (Ct)
    Department Store Santa Claus
    Bristol Plaza Merchants Association (Ct) Nov 1987 - Dec 1987
    Unconvincing 15 year-old Santa impersonator posing for Polaroids with terrified children to benefit local food bank at D&L (Davidson & Leventhal) store

Michael Groth Skills

Publishing Copywriting Advertising Creative Direction Marketing Communications Content Management Publications Market Research Strategic Planning Stm Direct Marketing Direct Mail Strategy Content Development Marketing Email Marketing B2b Marketing Online Publishing Books Marketing Strategy

Michael Groth Education Details

Frequently Asked Questions about Michael Groth

What company does Michael Groth work for?

Michael Groth works for Knowledgeworks Global Ltd.

What is Michael Groth's role at the current company?

Michael Groth's current role is Director of Marketing at KnowledgeWorks Global Ltd..

What is Michael Groth's email address?

Michael Groth's email address is mi****@****ail.com

What schools did Michael Groth attend?

Michael Groth attended D'amore-Mckim School Of Business At Northeastern University, Boston University, Reims Management School.

What skills is Michael Groth known for?

Michael Groth has skills like Publishing, Copywriting, Advertising, Creative Direction, Marketing Communications, Content Management, Publications, Market Research, Strategic Planning, Stm, Direct Marketing, Direct Mail.

Who are Michael Groth's colleagues?

Michael Groth's colleagues are Yogesh Gharpankar, Karan Mohite, Rajesh J, Brian Petras, Sonal Aherkar, Elizabeth Mcbreen, Banuchander C.

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