Michael Groth Email and Phone Number
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Subtly eccentric, mildly irreverent, creative marketing professional with the substance to back up the style who never met a risk he didn't at least consider, briefly, to generate buzz about a brand. Irrepressible liberal arts perspective combined with hard-won business school discipline. Currently leveraging my 25 years in scholarly publishing to mobilize thought leadership, create opportunities for engagement, and take brands to the next level.
Knowledgeworks Global Ltd.
View- Website:
- kwglobal.com
- Employees:
- 905
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Director Of MarketingKnowledgeworks Global Ltd. Sep 2020 - PresentKGL is the industry leader in transformative publishing solutions, combining the content and technology expertise of Cenveo Publisher Services and Cenveo Learning with Sheridan Journal Services and PubFactory. -
Director Of MarketingCenveo Publisher Services Nov 2018 - Sep 2020Now part of KnowledgeWorks Global Ltd., Cenveo Publisher Services provided editorial and production services for every stage of the content lifecycle. -
Senior Brand Manager - InternationalEmeraldpublishing Feb 2018 - Nov 2018BostonResponsible for raising the voice of the Emerald brand globally and working on how the brand can support prospect acquisition, customer engagement, decision maker influence, and sales. -
Marketing Manager: North AmericaEmerald Publishing Jan 2016 - Feb 2018BostonEmerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering. We publish over 300 journals, more than 2,500 books and over 1,100 case studies, via our dedicated research platform emeraldinsight.com. -
Marketing ManagerIngenta Apr 2011 - Dec 2015Boston(Formerly Publishing Technology plc)Co-led global marketing and PR program for specialized B2B software and service provider, including Publishers Communication Group consultancy and ingentaconnect scholarly platform.Managed development of corporate websites (publishingtechnology.com and pcgplus.com), wrote all web copy, oversaw company blog, and composed thought pieces, press releases, speaking proposals and original and ghost-written blog articles. Responsible for sales and… Show more (Formerly Publishing Technology plc)Co-led global marketing and PR program for specialized B2B software and service provider, including Publishers Communication Group consultancy and ingentaconnect scholarly platform.Managed development of corporate websites (publishingtechnology.com and pcgplus.com), wrote all web copy, oversaw company blog, and composed thought pieces, press releases, speaking proposals and original and ghost-written blog articles. Responsible for sales and marketing communications and collateral in all media to all publishing sectors, including transatlantic events and brand relaunch with outside agency. Show less -
Marketing Manager For Advertising SalesNew England Journal Of Medicine Jan 2005 - Sep 2009Waltham, MaManaged all outreach to the pharmaceutical industry in support of both print and digital platforms of NEJM and Journal Watch publications.Oversaw successful relaunch of ad sales website (NEJMadsales.org), increasing customer traffic 400% during selling season through multi-channel marketing campaign; and won Outstanding Advertising Award from MedAdNews magazine for NEJM ad campaign. -
Marketing ManagerNortheastern University Press 1999 - 2004Boston(Later part of University Press of New England). Managed advertising and promotion of 35-40 general interest and academic works annually in American history, criminal justice, music, women's studies, and black literature for small scholarly press.Relaunched Press website (nupress.neu.edu) and wrote jacket copy for books as varied as "Hot Shots and Heavy Hits: Tales of an Undercover Drug Agent," "The Beanpot: Fifty Years of Thrills, Spills, and Chills," and "Listening to Olivia:… Show more (Later part of University Press of New England). Managed advertising and promotion of 35-40 general interest and academic works annually in American history, criminal justice, music, women's studies, and black literature for small scholarly press.Relaunched Press website (nupress.neu.edu) and wrote jacket copy for books as varied as "Hot Shots and Heavy Hits: Tales of an Undercover Drug Agent," "The Beanpot: Fifty Years of Thrills, Spills, and Chills," and "Listening to Olivia: Violence, Poverty, and Prostitution." Show less
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Product ManagerKluwer Academic Publishers 1994 - 1999Norwell, Ma(Now part of Springer Nature). Managed and executed marketing initiatives for research publications and journals in the physical and life sciences for subsidiary of multinational STM publisher.In collaboration with European home office, created and maintained institutional sales and distribution database for 700+ scholarly journals worldwide.Positions held: Product Manager, Science & Mathematics; Journals Marketing Associate; Marketing Associate, Medicine & Bioscience -
Part-Time BooksellerGlobe Corner Bookstore 1990 - 1994Boston & Cambridge, MA. My indoctrination into the publishing industry, at an impressionable age.
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Department Store Santa ClausBristol Plaza Merchants Association (Ct) Nov 1987 - Dec 1987Unconvincing 15 year-old Santa impersonator posing for Polaroids with terrified children to benefit local food bank at D&L (Davidson & Leventhal) store
Michael Groth Skills
Michael Groth Education Details
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Communications -
Reims Management SchoolSummer International Program, Reims, France
Frequently Asked Questions about Michael Groth
What company does Michael Groth work for?
Michael Groth works for Knowledgeworks Global Ltd.
What is Michael Groth's role at the current company?
Michael Groth's current role is Director of Marketing at KnowledgeWorks Global Ltd..
What is Michael Groth's email address?
Michael Groth's email address is mi****@****ail.com
What schools did Michael Groth attend?
Michael Groth attended D'amore-Mckim School Of Business At Northeastern University, Boston University, Reims Management School.
What skills is Michael Groth known for?
Michael Groth has skills like Publishing, Copywriting, Advertising, Creative Direction, Marketing Communications, Content Management, Publications, Market Research, Strategic Planning, Stm, Direct Marketing, Direct Mail.
Who are Michael Groth's colleagues?
Michael Groth's colleagues are Yogesh Gharpankar, Karan Mohite, Rajesh J, Brian Petras, Sonal Aherkar, Elizabeth Mcbreen, Banuchander C.
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Michael Groth
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Michael Groth
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