• Develop and implement strategic brand plans aligned with company objectives, resulting in enhanced brand visibility and resonance with the target audience.• Manage and uphold the company’s brand identity, including visual elements, messaging, and tone of voice, ensuring alignment with brand values and positioning.• Create compelling and engaging content across various platforms, effectively communicating the brand message and driving audience engagement and loyalty.• Lead the development and execution of integrated marketing campaigns, driving brand awareness, engagement, and conversion across multiple channels.• Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging through earned media channels.• Develop and implement internal communication strategies to ensure consistent messaging and alignment with company culture and values among employees.• Collaborate with cross-functional teams to seamlessly integrate the overall marketing strategy, enhancing the effectiveness of campaigns and aligning them with company goals.• Track and analyze KPIs to evaluate the effectiveness of brand and communication initiatives, providing data-driven recommendations.• Plan and implement media buying strategies across various channels to optimize campaign performance and maximize ROI.• Enhance brand visibility and identify opportunities for collaboration and partnership.• Guide and lead a team of social media specialists, graphic designers and content writers, fostering a collaborative and innovative work environment.• Lead marketing communication activities, events, sponsorships, and TV/digital campaigns, ensuring alignment with brand objectives and messaging.• Conduct competitive analysis to identify market trends and opportunities, informing brand positioning and strategic initiatives.• Develop and execute in-App push notifications and customer lifecycle management strategy.

• Listening reports for each brand adjusted upon request• Promote Dubizzle's products and services during events• Planning interviews and press conferences• Track ROI for marketing campaigns• Monitor corporate website and social media pages and address clients’ queries • Network with industry experts and potential clients to drive brand awareness• Gather customer feedback to inform sales and product teams• Content creation for all communication material including performance marketing campaigns, in-app notifications, social media content and offline channels while maintaining Dubizzle tone of voice• Aware and follow local, regional and international trends to capitalize on for Dubizzle campaigns • Guide graphic design team to generate eye catching and engaging content• Strategize, manage and schedule Dubizzles' social media campaigns across multiple platforms • Analyze the performance of all posts to optimize and enhance the performance of the posts/campaigns based on their objectives• Reporting any intriguing and new insights while simultaneously raising any flags regarding recurring perceptions and concerns• Assist with all marcom activities including Dubizzle events, sponsorship events, on-ground activations, TV & Digital campaigns, CSR Scout suppliers, compare and bargain to get the best deals for Dubizzle Liaise and work with partner agencies and suppliers to ensure that their deliverables meet with Dubizzle standards

Handling the following:- Developing and preparing business plan- Marketing & Sales planning and execution- Inventory Management- Delivery & Return- Handling Social Media Activities- Customer Care- Item listing on different seller platforms- Media Buying

• Prepare digital measurement periodic brand reports/dashboards; provide actionable recommendationso Effective daily early warning reports, monthly and yearly corporate issue reportso Listening reports for each brand adjusted upon request.• Conduct marketing campaign performance report on the results, Audience Research, Talk Driver Analysis, Voice of the Consumer Analysis, Competitive Analysis, KOL and Influencer Mapping• Updating brand teams through a weekly virtual meeting• Additional tasks: o Team weekly audit offering summarized feedback and the corrective actions if neededo New team members training and knowledge transfer• Creating campaigns across different social media channels• Creating and monitoring media buying campaigns for different brands upon request.• Used tools: Sales force, Sprinklr, Social Studio, Social Bakers, Talk Walker and Synthesio.• Nescafé Middle East brand owner.• Responsible for knowledge transfer and trainings for new team members.• Leading a project of knowledge transfer for new business center in Accra.• Been selected as pillar for:- o Communicationo BCM

• Demonstrate effective communication, presentation, media applications, questioning, conflict resolution, and employee management skills.• Lead, Organize and facilitate workshops.• Make sure that objectives of the event are smoothly delivered and organized.

• Report promptly to test venue at agreed time. In case of any delays or if unable to get to the test venue, inform the appropriate test day or British Council Examinations Services staff in a timely manner.• Follow all relevant standards & procedures, based on training and reference materials provided by the British Council Examinations Services and the relevant Exam Boards. • Enable good customer flow by giving candidates clear direction and answering their enquiries. • Ensure that candidates follow the agreed exam procedures regarding the location and security of their belongings.• Conduct candidate entry, exit, identity checks and Test Day Photography procedures according to exam requirements.• Ensure special arrangements are provided as required.• Be familiar with the emergency procedures for the test day venue.• Invigilate examinations to the standard required by the British Council Examinations Service and the relevant Exams Boards.• Actively monitor candidates during tests to make sure that there is no violation of test conditions.• Support the supervisor to ensure that candidates have a positive and consistent test day experience and a positive image of the British Council. • Ensure all material is accounted for and handed over securely to the supervisor.• Complete and maintain accurate records of exam assignments. Complete all reports, logs and claims accurately as required by British Council Examinations Services. • Follow all relevant guidelines and policies in the areas of: Data Protection, Child Protection, Health & Safety, Equal Opportunities and Diversity, and Anti-Fraud. • Report any incidents, emergencies or breaches of security to the appropriate test day supervisor. • Work with the test day supervisor to promote and ensure the wellbeing of candidates at all time. In case of emergencies, follow correct procedures.

• Prepare digital measurement periodic Brand reports/dashboards; provide actionable recommendations• Conduct Audience Research, Talk Driver Analysis, Voice of the Consumer Analysis, Competitive Analysis• Prepare effective daily early warning reports, monthly corporate issue reports; real-time alerts and regular updates in case of crisis.

- Responsible for daily operations analysis & follow-ups - Managing and updating sales application & portal- Supporting and educating salesmen how to sales application & portal- Data analysis- Application & Portal updates and bugs reporting- Internal communications

• Assist with designing marketing campaigns, marketing strategy and marketing collateral• Research the Internet for new leads and develop prospect lists and conduct extensive market research• Implement digital marketing activities across a broad range of digital marketing channels (social media, email and more)• Analyze user engagement, think creatively about audience and engagement growth and monitor analytics to identify viable ideas and suggest ways to reach a broader audience• Brainstorm new content ideas and strategize with managers and designers• Stay abreast of emerging digital tools and platforms, digital marketing trends, marketing analytics reports and share insights with the team to develop optimization plans• Develop weekly content calendars, Design image, GIF, and video creative posts using tools• Assist with developing PR activities

• Provide Vodafone Egypt individuals & corporate SME customers with all required information related to the company products and services with delighting them with a superior customer service.• FCR concept for customer’s inquires, perform standardized activities and tasks efficiently effectively.• Create a smooth communication channel with different departments to resolve customer problems and requests when needed in a highly professional manner.