Michael Gwon Email & Phone Number

Ramsey, NJ, US

Tampa, Florida

• Oversee the cross-functional digital footprint for Fanatics Brands, specifically digital marketing content for apparel and headwear.
• Spearheaded the imaging process for all private label cut & sew apparel & headwear.
• Identified process inefficiencies and implemented new SOP solutions that improved information flow and speed to market.
• Increased e-com selling window for branded product by one month, totaling $1.95M in incremental sales.
• Managed the relationship between owned product team and all cross-functional digital marketing teams, including each of the six major sports league e-commerce sites.
• Provided improved insights and visibility into the Fanatics Brands launch calendar, leading to seamless marketing integration and 35% YOY increase in DTC sales.

Canton, MA

• Oversee the seasonal product range for the entire men's apparel category across leagues (NHL, NCAA, MLS).
• Created innovative and high quality fan gear product and graphic stories, through collaboration with cross functional groups.
• Enhanced product quality by applying extensive research findings into product lines (via focus groups, in-market intercepts).
• Spearheaded the apparel creation for the unveiling of the new Las Vegas NHL franchise, generating over $500k in sales.
• Elected as an On-The-Spot Award recipient for tasks that go above and beyond those required for your job fulfillment, inclusive of the following principles: Innovation, Speed, Feedback, Team/Collaboration and/or.

Canton, MA

• Managed the hot market events category which contributed to a record sales season for the group, totaling over $15M in sales.
• Drove the product creation process for events and special programs across six leagues, overseeing up to 30 projects at a time.
• Effectively communicated the current project status and distributed the necessary resources to internal business functions in order to ensure all groups executed in a timely fashion to hit deadlines.
• Streamlined the UFC graphic creation process to reduce process delays and increase overall product output per event.
• Serviced internal clients through collaboration with design to execute quick-turn graphics for unplanned opportunities.
• Demonstrated leadership to train a successor and took on additional workload during an employee leave of absence.

Canton, MA

• Managed all 10 international Reebok brand websites by analyzing weekly global data, such as email acquisitions and page views.
• Supported the testing and launching of innovative digital site assets, including the Nano 4.0 product launch, which recorded the highest digital sales of any product launch at Reebok over a one-week period.
• Enhanced digital content for all categories across all markets utilizing the Content Management System (EPiServer).
• Collaborated with the Digital Marketing project managers to ensure technical solutions were executed in a timely manner.

Framingham, MA

• Assisted the Cleaning & Breakroom merchandising team with day-to-day activates and online category maintenance.
• Completed ad hoc analysis (pricing analysis, paid search audits, site scrubs) to increase Average Order Value for consumers.
• Managed numerous systems and databases to create and execute weekly online product promotions featured on Staples.com.
• Planned and implemented a promotional campaign designed to increase new college student purchases by 5%.

Pembroke, MA

• Coordinated social media campaigns for FMC Ice Sports and its 23 ice rinks
• Managed content and provided customer feedback on Facebook and Twitter
• Authored and assembled industry-related articles into bi-weekly e-newsletter sent out to over 20,000 customers
• Serviced customers regarding past, present, and future ice rentals, generating over $9,000 revenue in ice sales
• Formulated 2012-2013 ice schedule/engaged in client-development by processing customer contracts and invoices

• Developed the game-day script and planned “between-inning” promotions
• Executed nightly contests and on-field promotions such as Tackle the Jackal and Launch-a-Ball
• Provided customer service during games and assisted with general stadium maintenance
• Generated sales by selling merchandise on main concourse and throughout the stadium
• Operated the message board, scoreboard, and official scorebook for select home games

• Provided after school tutoring to elementary and middle school students in Algebra I and Spanish I & II
• Taught students organizational and study skills

Bachelor’S Degree, Business Administration - Marketing

Activities and Societies: Northeastern University Marketing Association, Lead 360-BLUEPRINT, Northeastern University Club Roller Hockey

High School Diploma

Activities and Societies: National Honor Society, World Language Honor Society, Academic Honor Roll, DECA, Outside the Box-Varsity Ice.