Michael Haddad Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Manage Go-to-market strategy and execution of BCE's Prepaid PortfolioBrands: Bell, Lucky, Virgin, PC Mobile, No Name

Toronto, Ontario, Canada

- Worked directly with the Channel Marketing team on marketing programs andcommunications across all lines of business within Loyalty and Retention-Research, author and assist in designing messaging with creativity and clarity, executing across multiple platforms-Track and create reports with key metrics associated with Loyalty and Retention channelmarketing and communications, and analyze reports and agent performance to ascertainsuccess of channel marketing efforts.-Coordinate with peers within Customer Operations to ensure business alignment

Beirut Central District, Beirut Governorate, Lebanon

-Executed procurement strategy, sales for distribution and supply chain management of Nike products to wholesale and retail channels.-Fostered excellent client experience and relationships through scheduled follow-ups after execution of the Brand's sales strategy.-Development of the sales strategy to maximize profitability by maintaining sales volume, product mix, and selling price. -Analyzed key metrics such retail sales volume and stock quantity, to follow product movement and sales strategy execution, integrating current supply and demand, capacity management, allocation management, changing trends, forecasting, and market competition. -Create, evolve, and utilize reports and tools through key metrics to support decisions that maximize sales, inventory turn, and ultimately profitability.-Ensure high level of performance from additional support functions, such as customer service via phone and email, retail sales, and operations.-Development of product assortments, a product mix tailored for the markets or client's needs based on account level and market position.-Lead pre-season business planning for the region to drive seasonal revenue targets based on overall full year company objectives.-Participate in Nike seasonal sales meetings, held in The Nike European Headquarters in the Netherlands, or across the globe.

Beirut District, Lebanon

-Collected and analyzed consumer and market insights and competition strategies using quantitative data from market audits and softwares like Nielsen to generate reports relevant to management.- Implement new launches, maintain growth in pillar products and animate core catalogue- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences- Adapt the communication material (imagery, digital, point of sale)- Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy.- Make recommendations to management on the category based on expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

Beirut District, Lebanon

Intern at the Brand Intelligence Department, an exclusive qualitative research hub specializing in consumer focused research tactics and selective market studies and assessments for the Middle East North Africa region.-Worked on the highly praised Female Tribes Report, an in depth publication on the topic of female demographics (tribes) in the MENA region. Link to executive summary: https://www.slideshare.net/JWTMEA/ftmena-slideshare-2016)-Aided in writing questionnaires used for data mining within the SONAR in house research unit. • Took part in the following tasks:-Data Mining-Report Writing-Data Analysis-Conducting research on patterns and trends.

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Education record