Michael Hammer Email & Phone Number

Chestnutridge, MO, US

Greater Seattle Area

Innovation, Ideation and Acceleration of game-changing business concepts and emerging brands. With expertise in products and services that help us all lead healthier, more sustainable lives.

San Francisco/Seattle

Insight focused strategy, accelerating, innovating and creating successfully sustainable businesses across food, beverage, restaurants and entertainment. Experience on some of the world's best known brands (McDonald's, Ford, PepsiCo, Starbucks, etc.) in varied agency, marketing, strategy roles

Primary responsilbilites include value creation and long-term innovation strategy for business formation and incubation across multiple lines of business. Focus on scouting for new emerging brands and technologies for investment and partnership to create a competitive advantage. * Developed a structure for new brand incubation for white space.

• Chartered all aspects of marketing and innovation for the Ready-To-Drink Coffee joint venture between Pepsi-Cola and Starbucks in North America, including consumer insights, key customer programs and promotions, and.
• Redefined the brand positioning for both Frappuccino and Doubleshot Energy+Coffee Brand
• Launched Seattle’s Best Ready-To-Drink Latte line-up to address value gap in Starbucks portfolio

Led the ideation and development of new Invigoration and Enjoyment product platforms for Pepsi-Cola North America. Responsibilities included IDEA Innovation process management from consumer insights and marketplace analysis to ideation of new product and category opportunities as well as system alignment with key customers and retailers.* Spear-headed the.

Directed all aspects of marketing 300MM case Aquafina brand including strategic planning, advertising and promotion development, media and budget management and brand sponsorship and platform relationships. Accomplishments include:* Management of EFFIE award winning and Emmy-nominated “Make Your Body Happy” TV and radio campaign* Launched new FlavorSplash.

Charged with the Strategic Planning and Insights for PCNA Foodservice Division including sales strategy and materials, management of research agenda and sales training for field sales and marketing teams. Accomplishments include:* Developed three-year vision for the division’s “Building Blocks to World Class” initiative* Developed learning curriculum and.

Built marketing programs for Northeast Region of Burger King Corporation across 14 states including seven top 25 markets. Also managed promotional development and execution with major sports and entertainment properties such as The New York Yankees and Nintendo.

Created and managed marketing programs for multiple clients including Barnes & Noble retail and online as well as Outback Steakhouse. Responsibilities included planning and implementing media schedules, managing creative development, as well as account planning and client management.