Innovation, Ideation and Acceleration of game-changing business concepts and emerging brands. With expertise in products and services that help us all lead healthier, more sustainable lives.

Insight focused strategy, accelerating, innovating and creating successfully sustainable businesses across food, beverage, restaurants and entertainment. Experience on some of the world's best known brands (McDonald's, Ford, PepsiCo, Starbucks, etc.) in varied agency, marketing, strategy roles

Primary responsilbilites include value creation and long-term innovation strategy for business formation and incubation across multiple lines of business. Focus on scouting for new emerging brands and technologies for investment and partnership to create a competitive advantage. * Developed a structure for new brand incubation for white space opportunities* Created a senior-level leadership council to evaluate emerging brands and technologies* Manage a portfolio of strategically relevant companies for acquisition

Chartered all aspects of marketing and innovation for the Ready-To-Drink Coffee joint venture between Pepsi-Cola and Starbucks in North America, including consumer insights, key customer programs and promotions, and creative media executions on four coffee brands with $24MM marketing budget. Also led long-term innovation strategy and positioning for new brands in the portfolio.• Redefined the brand positioning for both Frappuccino and Doubleshot Energy+Coffee Brand• Launched Seattle’s Best Ready-To-Drink Latte line-up to address value gap in Starbucks portfolio

Led the ideation and development of new Invigoration and Enjoyment product platforms for Pepsi-Cola North America. Responsibilities included IDEA Innovation process management from consumer insights and marketplace analysis to ideation of new product and category opportunities as well as system alignment with key customers and retailers.* Spear-headed the creation of Customer Innovation Summit process delivering innovation presentations to all customers across all retail channels, including Wal-Mart, Target and Kroger* Launched first-ever consumer-generated “DEW-mocracy” project for Mountain Dew, giving consumers the opportunity to create the next generation Mountain Dew* Integrated innovations with high profile properties such as Microsoft X-Box, NASCAR and NFL

Directed all aspects of marketing 300MM case Aquafina brand including strategic planning, advertising and promotion development, media and budget management and brand sponsorship and platform relationships. Accomplishments include:* Management of EFFIE award winning and Emmy-nominated “Make Your Body Happy” TV and radio campaign* Launched new FlavorSplash flavored water innovation, exceeding launch plan by 35%* Set strategic vision for brand involvement in Independent Film and Fashion platforms, Including, activation at Sundance, TriBeCa and AFI Film Festivals

Charged with the Strategic Planning and Insights for PCNA Foodservice Division including sales strategy and materials, management of research agenda and sales training for field sales and marketing teams. Accomplishments include:* Developed three-year vision for the division’s “Building Blocks to World Class” initiative* Developed learning curriculum and information management tools to improve sales force efficiencyPlanned and developed integrated marketing activity for PepsiCo beverage and snack products with key customers such as Subway, Wendy’s and YUM restaurants. Accomplishments include:* Execution of most successful Major League Baseball All-Star Balloting program in Subway* Received “Strategic Marketer of the Year” Award for marketing plans at Subway

Built marketing programs for Northeast Region of Burger King Corporation across 14 states including seven top 25 markets. Also managed promotional development and execution with major sports and entertainment properties such as The New York Yankees and Nintendo.

Created and managed marketing programs for multiple clients including Barnes & Noble retail and online as well as Outback Steakhouse. Responsibilities included planning and implementing media schedules, managing creative development, as well as account planning and client management.