Mike Heiny Email & Phone Number

San Antonio, Texas Metropolitan Area

Austin, Texas, United States

• Leading the online growth strategy, emphasizing Shopify and Amazon platforms, overseeing Strategic eCommerce Planning, and enhancing online brand awareness.
• Website Design: Spearheaded a data-driven redesign for our Shopify platform, yielding a remarkable +25% increase in conversion rate, a +50% boost in returning customers, and a +20% surge in Average Order Value (AOV).
• Media Coordination:… Show more Leading the online growth strategy, emphasizing Shopify and Amazon platforms, overseeing Strategic eCommerce Planning, and enhancing online brand awareness.
• Media Coordination: Developed an innovative digital marketing strategy that coordinated efforts between multiple channels, including influencers, social media, email marketing, and SMS campaigns. This increased Brand.
• Market Expansion: Achieved over 250% marketplace growth within one year by optimizing Meta Shop and launching Packed Party brand in new marketplaces like Amazon and TikTok Shop. Show less

Menlo Park, California, United States

• Acquired by NestleSpoonfulONE was a venture funded start-up that manufactured a patented formula of baby food. This food introduces 16 food allergens to babies between 4 months and 2 years and has shown to reduce the.
• Paid Media Lead. Developed a strategy for company growth that included category awareness as well as brand awareness. Unlike most consumer products, SpoonfulONE requires extensive customer education and full funnel.
• Paid Media Lead. Developed a strategy for company growth that included category awareness as well as brand awareness. Unlike most consumer products, SpoonfulONE requires extensive customer education and full funnel.
• Operations and Planning: Built several business planning tools that were used for monthly S&OP forecasting, weekly replenishment, and New Product Introduction timelines. These tools not only improved reporting.

Greater Seattle Area

• Acquired by biaLed a team responsible for all Direct to Consumer eCommerce channels. This includes marketplaces like Amazon, Walmart, eBay, etc. Responsible for Channel P&L that includes marketing, pricing, promotions.
• Business Development: Developed a “Crawl, Walk, Run” growth plan that allowed Bulletproof 360 to wildly surpass annual expectations and establish them as one of the top brands sold in the Health… Show more Acquired by.
• Business Development: Developed a “Crawl, Walk, Run” growth plan that allowed Bulletproof 360 to wildly surpass annual expectations and establish them as one of the top brands sold in the Health and Wellness category.
• Operations and Planning: Established Bulletproof’s first S&OP process. This process gathered demand forecasts from channel leads, collected available supply data and lead times, and formulated brand level financial.

Greater Seattle Area

• Led the Belkin eCommerce team that included a Business Development Manager, Marketing Manager, and Channel Product Manager. Fully responsible for the eCommerce P&L which included negotiating marketing programs.
• Operational Efficiency: Initiated Belkin’s first Direct Import program with Amazon. This program added over 750 bps of profitability directly to my P&L’s bottom-line. This program not only allowed us to… Show more Led.
• Operational Efficiency: Initiated Belkin’s first Direct Import program with Amazon. This program added over 750 bps of profitability directly to my P&L’s bottom-line. This program not only allowed us to realize more.
• Paid Search Expert: In only 8 months, I added over $5MM in incremental revenue by investing in Amazon’s paid search program (Amazon Marketing Services) with only $500k of investment (>$10 ROAS). This type of ROAS was.
• New Category Launch: Introduced LG PCs to the US market for the first time in 2015 utilizing only 2 retail partners. By leveraging the marketing strengths of Amazon and Microsoft Store, combined with exposure in other.

Greater Seattle Area

Manage large TV manufacturers including LG and Panasonic as well as several smaller emerging brands like Seiki, TCL, Hisense and Sceptre. Responsible for developing and executing a multi-hundred million dollar business plan that includes day to day management and long term strategic alignment for all my manufacturer business relationships. This includes.

Greater Seattle Area

Solely responsible for planning, placing, and tracking Purchase Orders (POs). I drove logistic and operational cost efficiencies projects like packaging improvements, ordering optimization, and inventory placement locations. Responsible for the holding inventory of a multi-hundred million dollar business. Duties include planning flows to maintain.

Greater Salt Lake City Area

Taught several military subjects including Naval Engineering, Naval Weapons, and Naval History. Specific lesson objectives included shipboard electrical distribution, electromagnetic wave propagation, RADAR theory, Sonar, guidance control systems, and electronic warfare.Nuclear Engineering Representative: Ensured that all nuclear power selectees were well.

Balad, Iraq

Managed, tracked, and updated over 160 Counter Radio Controlled IED Electronic Warfare (CREW) devices worth over 6 million dollars. A Radio Controlled IED is an explosive detonated using the frequencies in the Electro Magnetic Spectrum (cell phones, key fobs, garage door openers, RC car transmitter, etc.)Electronic Warfare Consultant: Trained over 1,100.

Bangor, WA

Tactical Advisor: Aided the Commanding Officer in making mission critical decisions based on shipboard design characteristics and capabilities.Project Director: Planned and supervised the first Special Operation Forces’ missions for a ship of this class. The first Standard Operating Procedures (SOPs) for conning a ship of this class were written using my.

Bangor, WA

Technical Advisor: Reported directly to the ship’s Engineer for all things related to the ship’s Propulsion system.Team Leader: Led over 35 sailors including 2 direct reports through multiple 3 month underways.Out scored all other divisions on the Operational Reactor Safeguards Examination (ORSE). This exam includes leadership, technical knowledge, and.

Mba, Business Administration And Management, General

Bs, Computer Science

Activities and Societies: Varsity Swim Team