Oversee all new customer acquisition efforts.

- Lead development of paid media strategies and generate tactical recommendations across a variety of clients such as QuickBooks (Intuit), myRA (U.S Treasury Department) and The Center for Disease Control. - Create media plans based on data driven audience research to meet client needs and defined KPI’s- Oversee implementation of paid media buying process to ensure proper channel set up.- Work in collaboration with content and design teams to develop top quality advertising content for promotion. - Responsible for evaluating and deploying media partners and platform for the Weber Shandwick network.- Develop deep partnerships with programmatic and data vendors to provide additional insights to our clients.

-Managed strategy across multiple paid search and social accounts with annual spend over $3+million. -Created and implemented paid social bidding strategies across Facebook and Twitter to increase performance and data collecting capabilities across the National Guard, Air National Guard and Coast Guard. -Incorporated various accounts restructures to eliminate monetary waste while providing a better return for the clients across travel and government clients. -Transitioned all search accounts to Marin bid management software to increase client performance and reduce agency overhead.

Client- Unilever & UCLA Anderson School of Business- Responsible for the execution and management of paid search and YouTube Campaigns across multiple CPG brands. - Facilitate bi-weekly client meetings to deliver performance insights and ensure continual alignment with corporate messaging-Develop strategy and effectively plan and manage client's budget across multiple engines and platforms based on client's goals and objectives. - Analyzed and tested various 3rd Party social API platforms in order to determine most effective and efficient platform based on the client's strategic goals.- Maintain relationships with media partners and pursue potential opportunities to participate in new betas.- Develop and oversee 2+ Search Specialists as well as assist other team members with internal processes.

- Perform keyword research, develop ad copy, and evaluate landing relevance.- Provide on-going campaign reporting (weekly, monthly, quarterly) for multiple CPG brands- Reconciled client billing on a monthly basis to ensure proper invoicing of media spend and ad serving- Implemented and executed search and social marketing strategies and rationals based on client goals and historical performance.