Michael Henderson Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland Area

● Responsible for the setup, testing and launch of all orderable products across all sites - US and international.● Own the integrity and accuracy of all product data.● Utilize customer feedback, web analytics, focus group results and A/B testing to strategize site improvements.● Present strategies for improving customer experience to executive leadership for approval.● Manage the implementation of strategies across all phases, including requirements, design, development, testing and deployment.● Work with marketing teams, regulatory/legal teams, web designers and both front- and back-end developers across all phases of projects.● Present continued successes/challenges of customer experience to executive leadership.● Perform project management across a wide range of sites, including retail, ad landing pages and business/account management applications, in desktop and mobile formats.● Interact with several 3rd party companies to augment our team - web analytics, design, digital ad placement and development.● Currently a key member of the team that is launching a new e-commerce platform and coaching mobile app.

Baltimore, Maryland Area

● Managed a team of web designers, front-end developers, web analysts and external web development partners.● Directly responsible for increasing website conversions through continued website improvements.● Worked with web analysts to track site conversions and abandonment to pinpoint areas of improvement.● Worked directly with various business units to complete desired projects.● Established team priorities, created project goals and timelines and established the metrics for project and team member success tracking.● Tracked the results of website improvements and presented successes/challenges to executive leadership.● Key member of the team that launched a new e-commerce platform.

Baltimore, Maryland Area

● Worked with development partner to design, build and launch customer community and plan tracking website.● Managed an online community of over 25,000 customers.● Managed the forums, lead interactive Q&A sessions and produced regular content and creative for the platform.● Championed the platform as a customer feedback engine and established the process of analyzing conversations and translating to useful data.● Presented community feedback trends to Marketing for use in customer analytics, and thus overall strategic planning.● Managed the delivery of quarterly platform new features and updates - was given my own budget for platform development.● Managed the design and development of a mobile app version of the platform that launched in 2010.

Baltimore, Maryland Area