Michael Herndon Email & Phone Number

Greater San Diego Area

• Vice President Client Services, Publisher Solutions
• Owned comprehensive Client Services go-to-market strategy and execution for global launch of DoubleVerify’s enterprise SaaS Publisher Suite.
• Built global implementation and support team recognized by clients and competitors as the industry’s best.
• Increased client adoption of products by upgrading self-service help resources, formalizing training programs and tightening integration between Client Services and Account Management teams.
• Drove voice-of-customer transparency for product management through collaborative sessions with Client Services resulting in increased development prioritization accuracy and client satisfaction.
• Reduced time-to-value for customers and internal costs for product implementations through staff, system and process upgrades.

Greater San Diego And Bay Area

• Streamlined and led product management and operations initiatives for startups and Fortune 500 companies.Head of Publisher Operations - NetSeer, an advertising technology startup
• Led Publisher Operations and key accounts during the critical holiday season.
• Reduced primary flow cycle time from 45 minutes to 1 minute in conjunction with Development.
• Restructured Jira workflow to increase velocity, transparency and accuracy.
• Created framework that increased operations staff expertise while decreasing escalations to Development.
• Produced advanced advertising placement and demand stack analytics that maximized revenue with limited execution expense.Chief Product Officer - FSBOBundle.com, a real-estate transaction automation startup

Greater San Diego Area

• Negotiated and managed acquisition of company by GoPro.
• Refactored roadmap to accelerate delivery of competitive differentiators.
• Doubled sales in first six months.
• Increased value of IP and user base through introduction of user generated content programs.
• Delivered integrated marketing campaigns featuring targeted messaging, website, advertising, tutorials and referral program.
• Created B2B partnership program and closed both retail and affiliate partners.

Greater San Diego Area

• Owned initiative valuation and prioritization as well as the resulting corporate roadmap.
• Produced and managed granular forecasting solutions that enabled real-time access to highly accurate data.
• Increased development team output and quality through organization and process improvements in partnership with CTO.
• Designed and drove the implementation of enhanced support and training operations in support of new SaaS solutions.
• Turned around the Business Intelligence, Lead Distribution and Corporate Marketing departments.
• Authored patent applications and invented novel methodologies for conveying traffic value and optimizing distribution profit.

Greater San Diego Area

• Designed and executed web application strategy that achieved a $4 million run rate within first six months.
• Produced products and patent-pending inventions generating growing yearly revenues of $5 million.
• Led refactoring and marketing of browser add-on product resulting in a rise to fifth most popular on Firefox and elimination of $250,000 in yearly expense.
• Provided strategic direction resulting in the preservation of $10s of millions in yearly revenue and elimination of millions in development/infrastructure costs.
• Renegotiated vendor contracts to maximize profitability while maintaining productive relationships.
• Increased creative staff effectiveness through goal-based design methods and user analytics training.

Greater San Diego Area

• Broke both margin and contract-size business development records within six months of start date.
• Led the redesign and repositioning of Digital River’s game, application and content monetization suite.
• Owned the phased assimilation of an acquired virtual currency and goods company based in Austria.
• Authored and delivered presentations on Game Monetization Platform Economics at industry conferences.
• Produced five highly rated monetization sessions for the Game Developers Conference in San Francisco.
• Increased the quality of leads generated by third-party sources through instruction on proven segmentation techniques and delivery of enhanced qualification questions.

• Reduced idle and low value development time from 35% to less than 3% through Agile product management.
• Produced comprehensive Publishing Platform product roadmaps aligned with the strategic interests of SOE.
• Saved several million dollars and reduced time-to-market by purchasing non-differentiating technologies.
• Created leading product management and design team through staff development and targeted recruiting.
• Introduced key analytic concepts such as Survival Analysis and tools to increase sales and retention.
• Successfully leveraged offshore development resources while maintaining onshore sustainability.

• Produced record-level professional services revenue for fiscal year 2007.
• Increased retention by determining root causes of attrition and deploying targeted solutions.
• Reduced open support incidents by 72% without increasing expenses.
• Turned around failed Microsoft CRM implementation and delivered operational transparency at all levels.
• Led interdepartmental team that designed and deployed best practice processes covering marketing, service sales, fulfillment and client support complete with CRM infrastructure and real-time reporting assets.
• Decreased new client implementation costs by 25% while increasing satisfaction.

• Director, Professional ServicesDecember 2004 – January 2007
• Authored and successfully executed the twelve-month business plan for increasing Professional Services’ annualized sales from $300,000 to $3,000,000.
• Designed and implemented cross-departmental processes spanning engineering, support, and sales facilitating the swift introduction of profitable service offerings.
• Increased sales team production through instruction on proven techniques for identifying and closing service deals.
• Drove rapid improvement by providing real-time access to key performance metrics and supporting details.
• Successfully recruited and developed a team of twelve technologists, consultants and program managers.

• Closed and implemented strategic partnerships with the number one online storefront solution provider, major affiliate marketing solution providers and a leading Internet search vendor.
• Authored comprehensive specification for the.NET-based Merchandising Optimization Engine in proper Unified Modeling Language (UML) thereby maximizing developer production.
• Defined and documented processes necessary to maximize the efficiency and effectiveness of business model including complete value chain and workflow optimization analysis.
• Directed the cross-functional sales, merchandising, engineering, finance, and marketing team from concept through successful product launch.
• Streamlined implementation and customer service processes resulting in increased customer satisfaction and a 20% cost reduction.
• Drove down fulfillment costs by 30% through restructuring of advertising distribution contracts.

• Increased staff productivity, enhanced customer satisfaction, and maximized marketing ROI through implementation of circulation management, predictive dialer, interactive voice response, and business intelligence.