Michael J. Herrera Email and Phone Number
Michael J. Herrera work email
- Valid
- Valid
Michael J. Herrera personal email
Michael J. Herrera phone numbers
Marketing team leadership at growth-focused, manufacturing companies determined to embrace IoT as a path to achieve our goals.• • • • • • • • • • • • • • • • • • • • • • • •What Michael brings...1. Wide-Scope Marketing BackgroundHands-on background in a broad range of marketing disciplines includes roles in strategy, content, campaigns + digital marketing, product development, research, creative direction, art direction. A builder & leader of staff, teams and managers.2. IoT Product DevelopmentDemonstrating expertise bringing Internet of Things (IoT) functionality and smart interfaces into new & existing product.3.Administering ChangeImplementing and managing process change, technology change and globalization across teams, departments and global businesses.4. Iʼm also a CreativeSaying your creative is one thing – being a creative is another. As a trained designer, I led corporate design studios whose resources had agency-level capabilities.
Elevate Technologies Corporation
View- Website:
- smallspacelighting.com
- Employees:
- 3
-
Vice President Of Marketing And Business DevelopmentElevate Technologies CorporationBoise, Id, Us
-
Vice President Of Marketing & Business DevelopmentElevate Technologies Corporation 2018 - PresentOregon Office & California HeadquartersCentral to this position at Elevate Technologies, a start-up with significant solar & battery technology, is functional growth as we productized our technology.• • • • • • • • • • • • • • • • • • • • • • • •Central to this position at Elevate Technologies, a start-up with significant solar & battery technology, is functional growth as we productized our technology.Elevate Technologies operates in the Remote Energy Management Business and has multiple patents that achieves unprecedented functionality to solar arrays and battery banks in RVs.Under our InteliEnergy brand, we are making an evolutionary product in this industry – an IoT-connected, systemized-solution to manage an RVs Sources of Power. I have core responsibility as Product Manager.Operating in a start-up environment, I used my broad-scope experience to lead all aspects of Marketing also adding Business Development and team.Hands-on Experience:• IOT PRODUCT Implementation• PRODUCT Marketing• STRATEGY Marketing• BUSINESS DEVELOPMENT Sales
-
Global Marketing Campaign DirectorIntel Corporation 2015 - 2017Portland, Oregon AreaPrimary focus of this position at Intel, the $58B technology leader, was introducing the new CMOs program for brand growth. Secondary focus was turnaround & globalize how things are done.• • • • • • • • • • • • • • • • • • • • • • • •Implemented a new global brand identity and operating process serving the influential Data Center Group’s global campaigns & product launches. Using a well-structured framework of Strategy to Message to Content that aligned to the B2B Customer Journey, we also introduced a new campaign process for development and timing. Success relied on data-driven metrics for awareness, conversions, behavioral actions and attitudinal shifts.I led a large, matrixed team with deep marketing expertise in Digital, Social, Relationship, Comms-PR, Research, Media Buying, Partner and Events. Content was developed by Intel’s new in-house ad agency.The Data Center Group had vigorous development cycles – expedited 3 campaigns 35% faster than plan with campaign yielding a 42% increase in awareness metrics and 50%+ increase in behavioral metrics.Hands-on Experience:• CHANGE Management• DIGITAL Marketing• STRATEGY Marketing• RESEARCH Marketing -
Director Of Strategy & Content - North & South AmericaSchneider Electric Corporation 2010 - 2014California & New EnglandJoined a new formed global marketing team with a mandate to save money while growing the efforts of Schneider Electric, a $32B French energy management company, who long-utilized a country-led approach.• • • • • • • • • • • • • • • • • • • • • • • •Guided the process change of campaign & content development to leaders in Global Business Units (BUs) who served the Americas (Energy BU, ITBU, Buildings BU). Our process aligned Strategy, Content and Creative.Directed strategic & tactical development of B2B & Corporate Brand Campaigns, Business Product Campaigns, Company Programs and Product Launches.Led two regional teams in California & Boston. Account Teams (Strategy) and Creative Teams (Tactics) consisting of 6 Managers and 60 staff. This includes a Mexico-based production support team.Campaign methodology averaged a 20% response increase. To prove value, implemented revenue measures averaging 1.45% revenue growth beyond BU targets and justified more campaigns.Hands-on Experience:• STRATEGY Marketing• CHANGE Management• DIGITAL Marketing• CONTENT Marketing -
Senior Manager Of Content & CreativePelco 2000 - 2009Fresno, California AreaThe purpose of this position was contribute to the growth & profitability at Pelco, a private B2B video security company which grew to $700M.• • • • • • • • • • • • • • • • • • • • • • • •Built the in-house Creative and Content team to market the brand and product efforts of Pelco, Inc. during high-growth years as revenues grew 700% – from $92M to $710M.Prior to sale of the company to Schneider Electric Corporation, I led a twenty-person team of designers,content creators and digital developers.Responsibilities included all facets of Marketing Content & Creative. Served as Creative Director for the in-house team which became a full-service advertising agency.Brand Development working with President. At sale of the company, the brand had become among the most valuable assets amounting to $500M of goodwill or 35% of purchase price.Hands-on Experience:• CREATIVE Marketing• BRAND Marketing• CONTENT Marketing• PRODUCT Marketing• CHANGE Management
Michael J. Herrera Skills
Michael J. Herrera Education Details
-
Strategy: Executive Program -
Bachelor Of Science Degree, Business Administration & Marketing -
Technology Entrepreneurship - 2014 Remote Executive Extension
Frequently Asked Questions about Michael J. Herrera
What company does Michael J. Herrera work for?
Michael J. Herrera works for Elevate Technologies Corporation
What is Michael J. Herrera's role at the current company?
Michael J. Herrera's current role is Vice President of Marketing and Business Development.
What is Michael J. Herrera's email address?
Michael J. Herrera's email address is mh****@****lco.com
What is Michael J. Herrera's direct phone number?
Michael J. Herrera's direct phone number is (845)-365*****
What schools did Michael J. Herrera attend?
Michael J. Herrera attended University Of California, Berkeley, California State University, Fresno, University Of Pennsylvania.
What skills is Michael J. Herrera known for?
Michael J. Herrera has skills like Marketing Strategy, Strategy, Integrated Marketing, Marketing Communications, Digital Marketing, Corporate Communications, Product Marketing, Marketing Management, Internal Communications, Content Strategy, Marketing, Advertising.
Not the Michael J. Herrera you were looking for?
-
-
-
-
Michael J Herrera
Licensed Insurance Agent At Associated Insurance Consultants, Inc.Miami-Fort Lauderdale Area2bellsouth.net, ins-aic.com2 +130544XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial