Most SaaS businesses leave 25-30% revenue on the table due to suboptimal pricing and product packaging. There is a solution: SaaS companies using value-based pricing grow 31% faster, get 54% larger, and have 9% greater net revenue retention than those using other models. I help companies capture this untapped growth.**The Challenge**Almost 80% of SaaS businesses stick with inferior pricing models like seat licenses or cost-plus pricing. Why?> Expertise: Lack of in-house pricing expertise and can’t afford to hire a pricing expert.> Risk: Concerns about customer churn, change management, and uncertain gains.> Time: People are busy with other priorities**Solution**Through HGPartners, an advisory firm I founded, I show SaaS customers how to realize untapped growth. We use a proprietary data-driven methodology to quantify upside opportunity and track progress. Our go-to-market playbooks transform your entire go-to-market to a value-based model, aligning your interests with those of your customers.**Example Engagements***Pricing*-Defining value metrics (customer KPIs)-Pricing models-Measuring price efficiency and effectiveness-Ongoing price compliance monitoring*Product Packaging*-Product Bundle Optimization-Land & Expand and PLG-Opportunity Gaps-Customer-first product strategies*Go-to-Market*-Process optimization-Change management-Sales enablement-Customer segmentation and targeting**About**Michael Himmelfarb, founder of HGPartners, empowers SaaS and data businesses to earn more from existing customers, products, and data. He combines strategic leadership, creativity, and executional expertise to deliver quick impact and teach best practices, ensuring organizations continue executing for ongoing success.Michael has engaged with dozens of startups as advisor, investor, fractional CxO, and customer. His functional specialties are marketing and product marketing, focusing on pricing and product packaging. Industry concentrations include data & analytics, CPG, retail, B2B SaaS and vertical-specific software businesses. Before HGPartners, Michael ran multiple $100M+ global businesses at Nielsen. He's run product management and business development teams for various B2C tech startups and managed $200M+ brands at Clorox.Currently a Growth Partner with Mercury Fund and Operating Advisor for Manifold, Michael received his BS from the Wharton School at the University of Pennsylvania and MBA from the Booth School of Business at the University of Chicago, both with highest honors. Visit hg-partners.com.