Strategy, execution and management of the overall customer experience within Crowdtap, Suzy’s growing consumer network.

Formulate and execute the roadmap for Photo Books and lead all aspects of product line success.Collaborate with business leads to ensure health of existing business and evaluate financial attractiveness of business opportunities. Help develop revenue forecasts and deliver revenue objectives.Perform market research and competitive analysis. Drive customer insights for product category and tie insights to business plans and product roadmap. Leverage insights to identify business opportunities and product strategies. Propose research projects that could create new categories of applications or markets.Recommend and champion new projects. Collaborate strongly with cross-functional management to successfully get new project ideas on the roadmap.Develop requirements, drive prioritization of features and tradeoffs, write feature specifications, and work closely with engineering, user experience, operations, customer marketing, customer service, and finance to ensure product goals are met.Anticipate and resolve resource gaps, obstacles, and timing issues. Ensure efficient use of company resources cross-functionally. Drive innovation at the project level with considerable business impact.Collect and analyze key site and business metrics and use this data to support the prioritizing and definition of project initiatives, as well as determine successful deployment and adoption of features.Collaborate with content design, manufacturing, operations, and customer support teams to ensure superior design, quality, fulfillment, and customer satisfaction with physical goods and packaging.

My Yahoo! Team Lead & Product Owner responsible for the product vision, strategy and roadmap reaching over 70 million monthly unique users and over $60M in revenue. Product consists of web, mobile, and tablet instances, over 20 international markets and includes partner instances such as AT&T, Verizon & Sony.Led the My Yahoo! re-imagining from conception, ideation, prototyping, to functioning beta product.

Improved My Yahoo! average page load performance, user time spent, interactivity, and content relevancy and freshness through systematic benchmarking, analysis and problem-solving. Implemented deferred loading of specific content, new consumer-pleasing applications for Facebook, Twitter, LinkedIn, and Flickr, adoption of algorithmic solutions to content recommendations and a new feed platform.Doubled My Yahoo! display revenue through new targeted advertising while simultaneously increasing consumer satisfaction scores.

Led the redesign and development of the content management tools and systems adopted by the Global Yahoo! Homepages, My Yahoo! and partner editorial teams. Implemented Yahoo! Homepage redesign featuring over 35K variations displayed every five minutes resulting in a CTR increase of 76% YoY for featured content.Responsible for the optimization and redesign of the Homepage products resulting in an increase the U.S. audience by 11.4% compared to total U.S. internet population increase of 7.3%.

Global Product Manager for all the Yahoo! Homepage international products that reached over 350M unique users and influenced $3B in annual revenue.Rolled out the successful U.S. Homepage redesign to all international markets including the revamp of the logout flow that redirected all traffic back to the Homepage increasing reengagement.

Analyzed performance of the U.S. Yahoo! Homepage and implemented tests aimed at improving consumer interaction and loyalty while informing concepts for the next version of the page. Successfully launched a major redesign of the Homepage resulting in higher click thru rates, consumer frequency and display revenue.

Managed the debt lead generation product including the research, development, interaction and visual design, metrics and partner relationships.Owner of the multivariate testing initiative aimed at developing, testing, and implementing new ideas and processes to increase conversion rates and revenue per visitor. Within five months, succeeded in increasing the click through rate by 35%, conversion rate by 10% and revenue per visitor by 11%.Succeeded in conceiving and building a “shared lead” model with debt management and debt settlement companies.

Responsible for the procurement and implementation of the company’s strategic partnerships into the eHealth site including Wells Fargo, Yahoo!, Aon, Insurance.com, NFIB, NetQuote, LendingTree, and Insureme.

Managed the small business health insurance product including the development, interaction and visual design, metrics and partner relationships.Implemented a six month development plan designed to identify high impact improvements to the site. Succeeded in raising qualified leads and sold policies within two months while reducing overall visitor drop-off rate.

Responsible for the conception, design, development and maintenance of the Citysearch city guide product and major redesign.Lead for the strategy, development, design and production of several major verticals including Movies, Hotels, Travel, Attractions, Events and Weather.

Lead for the classified verticals and partner integrations including Autos (Edmunds), Careers (Career Builder), and Real Estate (NCI).Oversaw the development and integration with strategic partners including MSN Entertainment, Moviefone.com and MovieTickets.com ticketing, Expedia ticketing & hotels, and Entertainment.com coupons.

Managed a team of seventeen individuals consisting of visual & interaction designers, front end & back end engineers, and program managers.Major contributor to the redesigns of the company’s sister sites including the Ticketmaster corporate site, Match.com, Evite.com, and CityAuction.com.

Designed proprietary tools for content management, publication and WYSIWYG site building.

Responsible for day-to-day schedule, execution, and maintenance of over 200 partner sites.

Designed and developed over 150 customer and partner websites including those of major metropolitan radio and television stations.

Puck – A Midsummer Night’s Dream - 1999Dromio of Syracuse - The Comedy of Errors - 1998Sylvius - As You Like It - 1998Filch - The Beggar's Opera - 1998Robert Sideway/Davey Collins - Our Country's Good - 1997Dumaine - Love's Labour's Lost - 1997

Che - EvitaThe Baker - Into the WoodsDon Quixote - Man of La ManchaJim - Pump Boys and DinettesInspector Fix - Around the World in Eighty DaysScarecrow - The Wizard of Oz