I bring consumer insights closer to business decision makers. Specialties include consumer electronics, retail, IT, and Mobile phones. My favorite part of the work is to collaborate with clients to make research part of decision making. I've written hundreds of custom research reports that come alive to tell a story.• Established new market research tools and programs, each with their own unique business needs• Moderated over 150 focus groups, ethnographies, and IDI’s so results were directly useful• Launched 18 new consumer products and 12 new marketing campaigns• Created consumer segmentation models in 4 industries that are currently used for strategic decisions