Michael Hong Email & Phone Number

Boonton, Nj, Us

Englewood Cliffs, Nj, Us

Englewood Cliffs, Nj, Us

Director of New Business – Leads the new business team. Develop client acquisition and promotion strategies. PR, social media and communications strategy. Director of Strategy, Planning and Research: Develop winning marketing communication strategy for Verizon wireless to drive brand awareness, preference, and engagement. Develop customer insight based Creative Brief. Research: Purchase Decision Journey, Consumer Insight discovery, Brand Tracking, Ad Performance, Target segmentation, Product Positioning etc.

Marketing Director – Manage an integrated Product, Price, Promotion, Packaging and Distribution strategy for the brands.Lead Digital marketing, Advertisement, PR and Research. Managed in-house creative production team of 12. (graphics, copy writing, package design, rich media, trade show, sales and training materials) Also responsible for online merchandising, UI, Social media, SEO, SEM, Email campaigns and Web analytics. 500% web traffic increase and 30% revenue growth) Managed an interactive ad agency (new-a)

Seoul, Kr

Director of North America Corporate Marketing – Lead ATL and BTL marketing communications. Managed Creative / Media Agencies. (Y&R, BrandBuzz, MediaEdge, MindShare. PublicisModem) Developed and executed brand campaigns and media planning that contributed 30% growth rate to annual revenue. Responsible for traditional ad, In-store communications and interactive advertisment. Aided brand awareness increased from below 40% to 90%. Managed Sports event. (LG Skins game) Launched the new global standard web 2.0 LG website. Drive global standard UI strategy for 60 countries. Dramatically improving UI experiences that characterize LG as the new leader in CE. Established email marketing, SEO, SEM and online advertisement that increase traffic to LGusa.com by over 500% during 4 years of management.

Dallas, Tx, Us

Senior Manager, Lead multi lingual ecommerce solutions that realized over $100 million new revenue opportunities annually for International Long Distance marketing dept. Drive overall ecommerce vision to target in-language preferred customers in the US. Developed multilingual content management solutions and other digital marketing tools including email capability and online customer care to establish 360 digital contact solutions. Responsible for Online advertisement, Customer Relationship Management (CRM) and agency management. (Digitas) Go-to-Market, execute direct-sales strategy through telemarketing, direct mail and email campaigns. Developed demand generation marketing programs, Advertising Strategy, Planning and Execution, Digital Marketing, Multicultural Marketing“Go-to-Market” business planning, direct-sales strategy and implementation of Local, Local Toll, Long Distance, DSL, ISP, VOIP & other services through multi-sales channels. Sales result analysis and promotion planning. (2001-2004) E-marketing strategy, including information mapping, content management, E-Mail, internationalization (in-language), on-line advertising, on-line customer care, Customer Relationship Management (CRM) and agency management. (1998-2001) Brand Strategy Responsible for managing all phases of bilingual advertising, direct mail and fulfillment for AT&T International & domestic product and service. (1993-1998)

Ba, Architecture

Bachelor'S Degree