Michael Ilyichev Email & Phone Number

Москва, Ru

Zvuk develops in three strategic directions to cater to diverse audiences and needs.- B2C: Zvuk is an audio streaming platform offering access to over 70 million songs, HiFi-quality music, podcasts, audiobooks, exclusive content, and personalized endless playlists; known as Waves. The dedicated children’s section, Zvuk Deti (“Kids”), provides an engaging and educational experience for young listeners. Zvuk is available in the app, the zvuk.com website, and car systems like CarPlay and Android Auto. Zvuk is integrated into the SberPrime super-subscription. As a high-frequency service, Zvuk drives customer acquisition and retention while fostering emotional engagement across other SberPrime offerings.- B2B: Zvuk Business delivers tailored audio and video content solutions for commercial and public spaces, enhancing ambiance and customer experience with expertly curated soundscapes.- B2A: Zvuk STUDIO is an innovative platform designed for musicians, offering advanced technological tools to simplify the journey of launching a music career, managing creative processes, and achieving artistic growth.Zvuk continues to redefine audio services by integrating cutting-edge technology, a customer-centric approach, and a commitment to excellence.

New York, New York, Us

The Committee was founded due to my initiative to: • Popularization of the audio ad format • Implementation of industrial standards of the format• Measurement and monitoring of the online audio ad market• Research and forecasting• Unlocking of format potential for commercial communicationsWithin my first term: • 23 experts joined the Committee • The first white paper of audio ad format was released• The first map of online audio ad market was created• The Committee compiled and released case studies to represent the power of the format in commercial communication.I was re-elected for the second term unanimously.Check out more here:https://iabrus.ru/committees/workgroup/11/0

Palo Alto, California, Us

​​Instreamatic - Unisound​ ​spin-off. US-based ​Voice AI Conversational Marketing infrastructure company. ​​Instreamatic provides an end-to-end solution enabling media companies to provide users with voice engagement during ad breaks, solving the 'click problem' in a hands-free environment and providing marketers with access to valuable data of consumer responses. $1.3 mln seed round was closed in 2017 from institutional investors. Instreamatic has been selected Top 5 Finalist in the entertainment category as part of the famous SXSW Accelerator Pitch Event 2018.Check out more here:https://instreamatic.ai/http://instreamatic.com/https://www.crunchbase.com/organization/instreamatic

End-to-end solution for video, music and e-books rightholders to manage and analyze digital content distribution. Data Screen - SaaS that replaces complex, bitty and manual processes between right holders and licensees/publishers automating and refining key processes of digital content distribution. Data Screen provides normalized and verified content sales&consumption data collected from all publishers/licensees on the next day. Data Screen is the only solution that processed such data that fast, enabling rightholders to unlock full market potential and to capture up to 7% of their total revenue in missed opportunity. During a year after I joined the team:• I facilitated seed investment rounds at first-hand that fueled further company's growth.• Company grew up its revenue three times and reached break-even point. • We closed deals with 10 new clients in the last 12 months, including global major studios/label and local market leaders.• Our company become a strategic partner of Global measurement giant Nielsen.• Data Screen was short-listed by 500 Startups and invited to accelerator’s HQ in SF.Cheсk out more here:https://data-screen.com/https://www.crunchbase.com/organization/data-screen

I was engaged by SoundStream team to tailor and perform further company’s strategy. Shortly we identified SoundStream + PodFM as an all-sufficient podcast ecosystem, where each element drives others, creating an independent system protected from external factors and risks:• SoundStream — is a podcast service for web and mobile platforms that supplies listeners with the curated content and unique user XP related to the own-made content• SoundStream Originals - own podcast production based on data about listeners’ preferences, collected from PodFM hosting and SoundStream service, which guarantees its popularity (listen to SoundStream Originals podcasts: https://soundstream.media/subtheme/soundstream-originals)• SoundStream Family - to produce joint podcasts SoundStream Production gathers the best authors and writers, assisting them at all key stages: studio, production, hosting, distribution, promotion and monetization• PodFM — industrial information and service platform for podcast producers, podcast enthusiasts, advertisers, media brands and others who follow the podcast industry • Industrial hosting - cutting age fully compliant with IAB podcast standards hosting Now we are focusing in execution of this strategy and aiming to be an independent market leader in podcasts. Check out more her:https://soundstream.media/https://podfm.ru/

London, England, Gb

Sportrecs is an ultimate video platform for sports enthusiasts and fans. We gather sports organisations from around the globe on a single web site and provide their fans with the interactive experiences within videos, highlights, live streamings and more.• interactive tools, tailored specifically for sports content, create unique fan XP and deliver fulfilling emotions like never before and drive the audience to the needed page • social tools gather like-minded people and build strong community around your brand• diverse methods of content distribution and monetisation ensure additional streams of revenue • Sportrecs algorithms together with 360° editorial approach deliver exactly the content that fans are craving forThe fastest growing startup I've ever managed:• 150+ partners in a half of a year after launch (sport organisation and media outlets)• proven product concept and market fit• seed and pre-A financing investment rounds• prizewinner at Continental Sport Tech Startup Challenge by STIGCheck out more here:https://sportrecs.com/https://www.crunchbase.com/organization/sportrecs

Moscow, Ru

Unisound — the first sales house specialised on digital audio ads in Russia and CIS. The company pioneers new ad segment and allows to monetise activities of freemium users of music services, online radio, podcasts, casual games and other media with with on-the-go, multitasking or in-car consumption.Within 3 ​years​ ​of​ ​Unisound​ ​operations over​ ​100​ publishers ​integrated​ ​digital​ ​audio​ ​ad​ ​format​ ​based on company's technology and got new revenue streams​.​ ​Big​ ​publishers​ ​as​ ​VK,​ ​Yandex​ ​and​ ​leading​ ​radio holding​ ​integrated​ ​the​ ​format​ ​as​ ​well.Check out more here:https://instreamatic.ai/http://instreamatic.com/https://www.unisound.net/https://www.crunchbase.com/organization/instreamatichttps://www.crunchbase.com/organization/unisound#/entity

Москва, Ru

Zvooq is the leading music streaming service in Russia and CIS. Zvooq earns audience’s love delivering music according to the context of people lives — moods, activities and places. Under my management the company grew from a start-up to the biggest independent music service within the territory unlocking commercial potential of developing markets.• Launch of full-feature apps that were awarded with the Best Music App in Appstore in 2015, Top-20 Best Free Apps in AppStore 2016 • Negotiated with major rights holders freemium model became a base for success in competition with pirates for audience and revenue • Eleven leading mobile operators signed up on partnership deals including MTS, VEON, MegaFon, Tele2, Telia subsidiaries. Zvooq also provides mutually beneficial models for partnering with OEMs, e-retailers and big media portals• Within my leadership conversion from new users to paying subscriber increased 10 times thanks to context-based upsell, seamless payment methods and product development• In 2016 Zvooq became the fastest growing music service in Russia: 27% monthly audience growth and 23% monthly subscriber growth• Zvooq is the first local service that became partner of global ShazamWhen home market is done, Zvooq is aiming towards commercial potential of online music in other developing world beyond CIS.In 2020 Russian biggest bank Sber acquired Zvuk to empower its ecosystem by audio streaming service.Check out more here:https://itunes.apple.com/ru/app/zvuk-music-for-any-moment/id833449999?l=en&mt=8

Dream Industries is a Moscow-based technology group focused on developing disruptive online products and services in media, culture and learning for global markets. Its products help to transfer knowledge and culture between people enabling accelerated innovation. My role was to figure out and create market opportunities for Dream Industries’s companies and help them to get mature business stage, as well as incubate new projects / companies on the holding's platform. Dream Industries subsidiaries:• Zvooq is a music streaming service for mass market casual listeners in the developing world that caters people for right music at the right moment• Bookmate is a subscription based e-book service that makes reading accessible to anyone in the world with a mobile phone• Theory&practice - the platform is about everything related to non-institutional education• Unisound is a first digital audio ads sales-house in Russia and CIS focused on online audio ad formats in any related media, services and platforms• Instreamatic is an ad tech solution focusing on unlocking commercial potential of digital audio allowing publishers to monetise it via digital audio ads• DI Telegraph is a tech-oriented coworking, education and event venue in the heart of MoscowThe total investment in Dream Industries group entities is over $40 mln.Check out more here:http://dreamindustries.co/http://www.crunchbase.com/company/dream-industries

In 2019 Russian IT-giant Mail.ru Group acquired Relap. But the entire story started from Surfingbird.ru provides collaborative content discovery services for mobile and web users. I subserved the company's business development, contributed outlines for models of monetisation and facilitated two investment rounds at first-hand.Later, in 2014, based on gained experience and own tech developments Company launched a second product — Relap, B2B SaaS solution for media publishers. It allows publishers to improve the issuance and recommendations of content and places native advertising among it. Relap delivers a win-win solution for publishers since it improves media performance, cutting the time and the depth of the session, as well as the quality of the media in general. Relap also creates an additional income from the native advertising. By 2015 Relap reached over 20M DAU and hundreds of integrations with leading media publishers and services.Check out more here:https://relap.io/http://surfingbird.ru/https://www.crunchbase.com/organization/surfingbird#/entity

Moscow, Moscow, Ru

Rutube is a leading Russian online video hosting. The company was acquired by GPM in 2008 without clear development or monetisation strategy. I assembled a brand new team and brought the project to the leader of the market. My team made the product work and be load-bearing from technology point of view.• Rutube figured out how to grow the audience by 100% each year and the number of video streams by 150%. Rutube become the Russian online video service number one: up to 17 M unique visits per month• Platform effectively combined into one concept professional and social video content. This allowed to enhance user experience and made Rutube the service ‘Where I watch the video’• Defined proper monetisation model and created appropriate commercial products that are able to lead company to break even• In 2012 under my management fully re-launched the service with demanded advanced functionality and modern design. Later, in 2014 Rutube was about to sold to the largest Russian telco group Rostelecom with valuation $75 mln. And after there was a merger with Pladform — video distribution and monetization platform operating with the biggest Russian social networks: VK, OK and Mail.ru.Check out more here:https://rutube.ru/

I dedicated my efforts in development of in-stream video markets and populating of video ad formats in Russia and CIS. My mission was to prove the effectiveness of format among advertisers and build up the new market segment.• As CEO at Rutube created the first commercial in-stream video products and began selling (earlier than YouTube in Russia and CIS). Made the first deep local researches how in-stream video ad format affects the audience.• Combined in one ad network other sites with video inventory and initiated the project that now called GPM-Digital — sales house specialising on in-stream video ad. This solved the issue of large coverage/penetration for video advertising and its placements through the whole Russian Internet audience (without intersection).• I standardized the format. Cooperate for this purpose with IAB Russia to enlist their support and implemented VAST (Video Ad Serving Template), as well• Persuaded ComScore to launch Video Metrix in Russia and strongly supported this process. During the first three years in-stream video ad stayed the fastest growing segment of online media advertising in Russia and exceeded 10% of share. Sales house GPM-Digital is an absolute leader in video advertising sales: over 50% share of the market.These efforts also helped to solve the challenge of maintenance the access of audience to online video and reduce the level of piracy for this type of content in Russia.Check out more here:http://gpm-digital.com/

The main goal was to increase Company's revenue due to better management of own station network across Russia. I figured out that the growth centres could be:• Growing of GRP (and the income from federal advertising at the same time) by increasing the share of TV- viewing in the cities that included in TNS-panel• Sale of regional advertising in cities with 1M+ population. The company started funds raise and then acquisition of essential stations. From 5 cities of own station network increased up to 23 in year first• I organised and optimised full cycle of operations of all own stations and managing unit at TNT channel's HQ• To increase the overall efficiency: centralised of management processes, implementation of standards in all business areas, common information systems, planning, reporting, optimising the number of employees: halving, hiring of key staff, etc• Retooling station for better technical signal penetration in the cities of broadcasting: the purchase and commissioning of the new transmitters, producing new studios, distribution of signal through the cable networks• All local marketing activities: up to 5 promo campaigns a year to promote TNT channel in each city with 360-degree approach, including guerrilla marketing• Local advertising salesBy the end of the year second the entire network of own stations became profitable and federal share of TNT channel's TV-viewing increased from 4.5% to 7%.Check out more here:http://stations.tnt-online.ru/

Seeing an opportunity to increase the company's revenues, I proposed to create and then led a new business department. The main goal was to earn additional revenue from everything, besides broadcast advertising, with target margin not less than 50%.New sources of profit become:• Interactive mobile services for TV audience• Mobile content (ringtones, photos, clips) associated with the heroes of popular TV shows• Sale of original reality-show format for CIS countries and beyond• WAP and WEB portals and further monetization, including ad cross-sales with TV• DVD/CD publishing with channel’s most wanted content• Production and licensing rights to manufacture merchandising products such a beverages, ice cream, youth clothes, posters and other prints, games based on TV shows — casual and even MMORPG — Sub-licensing of rights for digital distribution of channel’s content• Print media, including the most circulate youth magazine in Russia ‘Dom2’At year two new business brought an additional 12% of the company's revenue.Check out more here:http://tnt-online.ru/

Legal practices related to copyrights, trademarks, licensing and other media business aspects.The database of channel's intellectual property was established. Corporate deals and unit management also were my capacities.