Accounts — TINCUP Whiskey, Eddie Bauer, Vermont Cider Company, Burton, SmartwoolGuided marketing strategy and brand storytelling across multiple service offerings for global brands targeting outdoor, and active lifestyle consumers.Maintained mutually beneficial relationships with writers, athletes, creators, brands, nonprofits, and other organizations to reach and engage audiences and develop authentic brand advocacy.Led project management and collaborated internally and with other agency partners to align strategic approach, and ensure integration across PR, social, influencer, and paid media marketing campaigns. Scaled successful campaigns year over year and measured success against larger business objectives. Formed and managed TINCUP Whiskey's athlete and ambassador team. Collaborated with athletes and agents, including Emily Harrington, Adrian Ballinger, Renan Ozturk, Taylor Rees, Len Necefer, Eeland Stribling, Cody Townsend, Kalen Thorien, Matt Segal, RXR Sports, and Reppa Management among many others.Forged strong partnerships with organizations including REI, Protect Our Winters, Leave No Trace, The American Institute for Avalanche Research and Education, Weston, Outbound Collective, The American Alpine Club, Huckberry, and Colorado Fourteeners Initiative.Directed content production in partnership with creators, brands, athletes, and media partners. Represented clients at public events and industry trade shows including Outdoor Retailer and private media and influencer experiences to promote initiatives.Developed and managed multiple influencer campaigns per year, highlighting strategic initiatives and product debuts. Tapped large network of creator relationships to achieve client goals for product launches, campaign awareness, sustainability initiatives, events, and more.Achieved and surpassed established KPIs for earned media coverage, social reach, and channel growth to increase client services and achieve long-term agency goals.

Managed client relationships and led earned media and influencer strategy to create storytelling opportunities for clients, including Eddie Bauer, TINCUP Whiskey, and Burton.Pitched stories and prepared clients for interview opportunities.Created 1 to 1 product testing opportunities with athletes, product managers, clients, and outdoor gear and industry writers to land in-depth product reviews and feature stories. Maintained a deep understanding of each client’s products and key messages to provide timely information to writers and influencers.

Supported team leads in preparing media lists, monthly reporting, client communications and strategy development.Refined communication and presentation skills to build client trust and rapport.Established relationships with writers and influencers to seek out storytelling and partnership opportunities.

Planning, execution and post-event support of more than 100 events including visit of then Vice-President Joe Biden. Managed event strategy and operational goals in order to improveengagement among all external constituents of the University and achieve advancement goals.

Work Study Role assessing communications with alumni and university marketing efforts, optimizing internal communication within the office and organizing and collecting data from events and campaigns.Event planning support, coordination and execution. Preparing and implementing communications with alumni via email newsletters, LinkedIn, phone etc.

Media outreach, social media monitoring, content production, campaign planning and execution ofcommunication strategies. Non-profit and local government clients including the ColoradoDepartment of Transportation and Delta Dental of Colorado Foundation.