Michael Andrade Email & Phone Number

California, United States

Oversee creative projects, develop marketing campaigns, negotiate business deals, manage tour budgeting & logistics for a roster of four clients

San Francisco, California, United States

•Managed end-to-end personalized partner e-commerce strategy for a portfolio of 120 brands & Creators by maximizing monetization and fan engagement; drove GMV growth by 31% Q/Q•Owned day-to-day relationships with external partners with an emphasis on growth & retention•Collaborated with all cross-functional stakeholders within the organization up to C-suite to meet objectives •Evaluated and prioritized partnership opportunities, establish KPIs which determine success of… Show more •Managed end-to-end personalized partner e-commerce strategy for a portfolio of 120 brands & Creators by maximizing monetization and fan engagement; drove GMV growth by 31% Q/Q•Owned day-to-day relationships with external partners with an emphasis on growth & retention•Collaborated with all cross-functional stakeholders within the organization up to C-suite to meet objectives •Evaluated and prioritized partnership opportunities, establish KPIs which determine success of partnership•Optimized proprietary analytics tools to ideate & execute a data-driven approach to strategic planning Show less

San Francisco Bay Area

Contracted by 20+ companies for events of up to 100k attendees; through various leadership roles in production, operations, project management, and brand engagement. Key events included: Outside Lands, Dreamforce, Oracle OpenWorld, and VMworld.

North America, Europe, Asia

Solely responsible for managing tours end-to-end.Responsibilities included: pre-tour budgeting, booking travel & accommodations, advancing hospitality and tech, overseeing tight day-to-day schedule, managing all on-site logistics/operations, and post-tour accounting.

San Francisco Bay Area

•Fully managed tour merchandise strategy, concept, and execution for a portfolio of 60+ key clients, across 1,000+ annual events worldwide; contributed over >$12M to annual revenue•Primary cross-functional liaison between all internal and external stakeholders including: C-level executives, clients, business development, design, production, legal, and finance•Identified strategic opportunities to maximize revenue for clients; drove YoY growth by 11%•Hired and managed hundreds of… Show more •Fully managed tour merchandise strategy, concept, and execution for a portfolio of 60+ key clients, across 1,000+ annual events worldwide; contributed over >$12M to annual revenue•Primary cross-functional liaison between all internal and external stakeholders including: C-level executives, clients, business development, design, production, legal, and finance•Identified strategic opportunities to maximize revenue for clients; drove YoY growth by 11%•Hired and managed hundreds of touring & local crew/vendors worldwide•Developed and executed experiential marketing campaigns with artist and label teams; including Depeche Mode, The Chainsmokers, and YG•Sourced and trialed technical software to improve operational efficiency and reduce overheads•Used proprietary CRM software and project management tools to manage accounts•Analyzed inventory data and sales reports to make real-time adjustments to client’s product lines Show less

Tokyo, Japan

Identified leads, led outbound prospecting, and developed client relationships within Japan

Music Business

Aa, Social Sciences

Aa, Humanities

Activities and Societies: Philosophy Club