My role at GoHaus at a glance: 1) Responsibility for all activities related to the conceptualization and implementation of marketing strategy, including the creation of innovative marketing strategies that will build the brand, leading to increased awareness across all consumer types while increasing revenue and sales2) responsibility for the overall operations and management3) establishing the overall vision and strategy for marketing to advance competitive position and further developing the brand as an industry leader4) building and inspiring a strong and effective marketing organization that is capable of influencing and delivering on goals and metrics, while maintaining awareness and knowledge of the industry and its competitive landscape5) developing annual marketing plans and strategies, tactics, and resources necessary to achieve goals; 6) overseeing and providing direction to market and competitor analysis7) creating and aligning marketing metrics directly with business metrics8) ensuring brand message is distributed across channels and to appropriate audiences in order to meet sales objectives9) conducting ongoing data analysis and making strategy recommendations for marketing campaign direction and improvements10) developing and mentoring of team members11) developing and maintaining a process for workflow that ensures consistent execution and delivery of marketing campaigns12) managing marketing tools, and software, platforms, and budgets associated with such tools 13) project management and oversight of various teams, tasks, and deadlines14) profit and loss and budget management and forecasting15) handling and oversight of accounts receivable and accounts payable16) acting as a ”chameleon," ready to shift and change to meet the demands of the business

BeerForThought is the platform used to build and develop Beer-Con. Beer-Con was born out of the pure love for craft beer. This is a conference by and for beer lovers! Come see how the greatest minds and palates in craft beer have a platform to come together and share their passion! Beer-Con 2013 is a two-day conference held in beautiful San Diego that will feature some of the top names in the industry speaking on a variety of topics!

Advise on the implementation of web analytics and monitoring tools across sites managed by Mindgruve for data collection and analysis in order to provide insight of digital marketing initiatives for clients as well as internal team members. The Director oversees A/B testing of landing pages, micro sites, full brand sites and new landing page design concepts. Responsibilities include working closely with Account Directors, Account Strategists, Creative teams, SEO teams and Media Teams to gather and report on account performance data.

Board of Advisor to iMedia Communications - the most influential community of senior marketers in the rapidly evolving digital world. The company was founded in 2001 and is a subsidiary of dmg::events.

The Director, Performance Optimization oversees and is responsible for the Performance and Optimization Department. This position is responsible for the implementation specifications of service offerings that Geary has established for clients. This position will advise on the implementation of web analytics monitoring tools across sites managed by Geary for data collection and analysis in order to provide insight of digital marketing initiatives for clients as well as internal team members. The Director oversee A/B testing of landing pages, micro sites, full brand sites and new landing page design concepts. Responsibilities include working closely with Account Directors, Account Strategists, Creative teams, SEO teams and Media Teams to gather and report on account performance data.

Originally hired as a PPC specialist. I performed duties that ranged from PPC to design, to sales and overall operations. Quickly grew from PPC to Director of Operations in less then 10 months with the company. I was responsible for providing directional guidance with custom reporting, and data analysis. I also took over many tasks in HR along with collections on the AR level.

Worked with Online Media Manager on all online efforts including SEO, SEM, Blogs, and Social Media sites for 14 websites, and managed all email campaigns. Implemented and managed multiple Affiliate relationships along with managing PPC campaigns on Google, MSN and Yahoo. Implemented and monitored all site analytics to insure proper traffic and growth goals were being met. Provided content for blogs, sites, and articles. Part of all site builds, and testing. Created daily, weekly and monthly reports on lead generation, spending, and profit. Managed all IT tasks with in the company.

Top in sales for Customer Service Department where I topped 100k in Career Sales. Managed over 250 accounts in my territory. Worked with clients to develop their online presence. Provided guidance to clients in creating their own PPC campaigns. Developed SEO and SEM recommendations for clients to improve site performance. Part of the new product team, where we developed new products and improved current products. Selected to many focus groups where we discussed improving lead conversion, website traffic, and social tactics.