*Account Management*Affiliate Program Launch / Management*Data Acquisition*eCommerce Program Development and Management*Paid Media Campaign Management (Search, Social, Programatic and Native)*Quality Assurance*Prospecting New Advertisers & Networks

Inbox Experts was founded after seeing a gap in the marketplace and a need for reliable, trustworthy and easy to work with third party, unbranded mailing solutions.Inbox Experts gives our data partners a turn-key operation that allows provides them with increase revenue, allowing them to focus on scaling their internal campaigns.

-Recruited, nurtured, and developed thousands of online digital media publishers throughout the world to become productive contributors to a multi-million dollar affiliate marketing network.-Recruited, nurtured, and developed relationships of hundreds of direct online digital media advertisers while adding value to their business by aligning appropriate traffic sources for lead generation, CPA, CPL, and CPS activity.-Hired, trained, and oversaw the activity of Account Management team of no less than 10 AMs at any given time.-Facilitated the overall scaling of all business activity including HR, Accounting, Account Management, IT, and overall management-Executed successful campaigns across all affiliate channels including Native, Display, Search, Influencer, and Email throughout the world and across all vertical categories.

At Intelligent Media Group, we specialize as a multi-vertical product and service provider, integrator and designer. We advertise our's, and our client's, branded products within and across multiple channels on the internet through the use of programmatic media purchasing, affiliate marketing and traditional advertising methods. In addition, Intelligent Media Group, manages a consumer database of over 270 million people, and 115 million households, which enables us to build custom tailored profile and targeting strategies for our clients and partners.SpecialtiesLead Generation, Email List Management, Data Management, and Online Marketing

-Responsible for owning the success of all aspects of the eCommerce business including business planning, content strategy, promotional campaigns, website design, customer service, fulfillment, web analytics and web technologies-Advised on key changes and strategic direction in the eCommerce landscape to secure funding for business change.-Partnered with content and Social Media managers, editors, designers, developers, and other staff to ensure alignment with the brand strategy platform.

-Identified, developed, and managed ESPs and email campaign deployment for exclusive clients in the Financial, Healthcare, Auto, and Legal verticals-Analyzed affiliate partner traffic to determine effectiveness of partner data and their ability to deliver high quality/volume targeted lead generation traffic to internal offers and exclusive client offers.-Responsible for prospecting and signing up new affiliates to company CPA platform and nurturing new partners to mutual revenue growth-Developed new client relationships while to the point of generating $500,000 in client commissions and $1M+ company revenue for Reach Media Group within 6 months of employment. Ensured all client web assets and pages were built with SEO best practices and standards.-Developed and Implemented custom Javascript tagging structures for effective analytic reporting and population into analytic platforms.-Implemented link-tagging strategy across all agency digital media assets which created the ability to more effectively gain actionable insight into the traffic being generated by affiliate partners..-Managed and optimized all PPC traffic to internal lead generation websites and those of our exclusive advertising partners.

-Designed, developed, and implemented an agency wide link-tagging strategy across all media that provided a more effective use of the Google Analytics platform, and Adobe Site Catalyst and a greater ability to gain actionable user insight, deliver value based recommendations and high level client reports.-Championed and executed the implementation of multiple engagement points on all client web properties that immediately resulted in a 600% increase in user ‘opportunity to engage’ with client brand and a 250% increase in ‘actual user engagement’ while decreasing overall ‘cost/engagement’ by 400%.-Developed and Implemented custom Javascript tagging structures for effective analytic reporting and population into analytic platforms.-Through exemplary management skills and the implementation of constant innovations in PPC management, played a direct role in increasing agency PPC billing from $450,000 annually to $2.3M annually in 14 months.-Developed measurement strategies consistent with individual client core metrics for value generation and executed cross-channel integration of such strategies.-Through high level of understanding and analysis of client business goals and operations; identified, developed, tested, and implemented process improvement programs that not only included the optimization of direct PPC advertising efforts but also the optimization of 3rd party funnel conversion activity. -Oversaw the development, launch, and management of client Facebook and Twitter pages to effectively increase social engagement with client brand. -Provided high level consultation with web development and design team while ensuring every new web project and update to existing project was conducted according to SEO best practices.-Managed, optimized, and consulted on PPC campaigns for 30+ clients across AdWords, AdCenter, and Facebook, while effectively communicating PPC optimization strategies among agency AE’s and out to agency clients

- Designed , developed, tested, and implemented all online Branding, SEO/SEM, and Email marketing initiatives while increasing brand awareness for the Michelle Jonas brand and generating 379% incremental sales revenue in the first year.- Extensive working knowledge of online marketing channels including Pay Per Click (PPC), email marketing, online display advertising and referral or affiliate marketing.-Demonstrated proficiency in problem solving through non-traditional or advanced marketing methods (ie. Identifying new techniques or technologies to advance the business)-Tactical leadership experience in developing and implementing quantifiable marketing programs that include asset development(email creative, landing pages, etc), performance tracking and media plan development.

In this position, I identified, developed, and managed high level relationships with C-Level executives within national ad agencies and directly with Fortune 500 companies while presenting ADASON MEDIA's value generating advertising program capabilities.

Worked to receive first hand 'down in the trenches' experience executing all functions of co-sponsorship event between Nissan and NCAA (SEC 50th Anniversary Tour)

Received Masters Level Music Business Education while immersed in a town and culture that has produced world renowned music business and creative professionals including but definitely not limited to R.E.M., Bertis Downs, Widespread Panic, John Keane, Drive By Truckers, Danger Mouse, and many, many more!! https://en.wikipedia.org/wiki/Music_of_Athens,_Georgia