Michael Barden Email and Phone Number
Michael Barden work email
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Michael Barden personal email
Michael Barden phone numbers
⚡ Driving Revenue Growth & Operational Efficiency ⚡Marketing & Revenue Operations enthusiast helping organizations drive revenue through data-driven insights. I love blending my sales experience with my passion for marketing technology to create positive customer interactions. Whether it's improving lead generation processes, building out marketing automation workflows, or developing targeted content to engage prospects, I am dedicated to delivering results or learning from my mistakes. Throughout my career, I have always taken pride in being a team player. I embrace each day with a beginner's mindset, constantly seeking to learn from the remarkable colleagues around me.Areas of Expertise:-MarTech management & optimization-SaaS Sales-Marketing Automation Platforms (Marketo)-Chat Bot Engagement (Drift)-CRM Systems (Salesforce)-Customer segmentation & journey marketing-Sales Enablement (Prospecting strategies)-Search Engine Optimization (SEO)-Digital Marketing
Blackbaud
View- Website:
- blackbaud.com
- Employees:
- 1
- Company phone:
- +1 800 443 9441
- Company email:
- solutions@blackbaud.com
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Digital Program ManagerBlackbaud Apr 2022 - PresentCharleston, South Carolina, UsClose collaboration with internal stakeholders to ensure key MarTech platforms are properly deployed and optimized to support marketing and sales initiatives. Help monitor 3rd party tools like Qualified, Drift, Marketo, Salesloft and Demandbase. -Setup and manage Chat experiences within Qualified & Drift, and work closely with the Web team to ensure these are deployed across webpages, and campaign landing pages.-Setup Marketo programs and Salesforce campaigns for all relevant digital programs, carry out testing to ensure workflows and automations are built properly and monitor the ongoing performance.-Reporting on performance to internal leaders and stakeholders for all programs you are managing, and continuously review and monitor these efforts to identify if they are meeting or exceeding the KPIs outlined.-Provide actionable insights and strategic recommendations to improve program performance and adopt the technology's functionality to be better support and enable demand marketing.
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Sr. Segmentation & Targeting AnalystBlackbaud Jul 2019 - Apr 2022Charleston, South Carolina, Us-Segmentation for all marketing programs & sales prospecting-Drift platform management -chat playbook creation, management, and measurement-Provide innovative insights and development for email strategies, segmentation, and integration with marketing tech stack
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Segmentation AnalystBlackbaud Jun 2017 - Jun 2019Charleston, South Carolina, Us•Segmentation for all marketing programs: -Prospecting campaigns-Tradeshows-Email campaigns-Operational emails-User groups-Roadshows and Internet Summits•Manage team of marketers for large data health contact acquisition project - $2M in pipeline generated for sales•SalesForce reporting, dashboards, and metrics for sales team’s KPIs•Sales territory and strategy planning
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Marketing Operations SpecialistBlackbaud Nov 2015 - Jun 2017Charleston, South Carolina, Us•Manage, promote, and grow Employee Sales Lead Referral Program - Grew program from $38M in 2014 to $44M in bookings 2015 •Partner with multiple departments/managers to drive adoption, education, and growth•Optimize/streamline lead processing for better conversion rates•Create training material and streamline lead processes during SFDC migration•Handle incoming sales and marketing lead queues•Maintaining health of database (campaigns, opportunities, reporting, new accounts/contacts)
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Account ExecutivePeoplematter Feb 2012 - Nov 2013Austin, Texas, Us•Sold products and services to an assigned geographic base territory ranging in size from $5k to $60k per deal•Identified new business opportunities by creating and implementing territory campaigns•Developed account penetration strategies and closed new business -
Business Development RepresentativePeoplematter Nov 2011 - Feb 2012Austin, Texas, Us•Generated and qualified new sales leads for the outside sales team•Made a minimum of 70 cold calls per day and responsible for logging and tracking all activities in Salesforce.com•Exceeded monthly quotas every quarter while in position
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Publisher DevelopmentCox Digital Solutions Jun 2011 - Dec 2011New York, Ny, Us•Develop and strengthen publisher relationships, with a focus on supporting day to day communications with both the publisher and the internal media and operations team•Perform in-depth exploratory analysis on the economics of inventory, and liaison with the publisher contacts to secure campaign approvals•Provide recommendations on the best ways to monetize, segment and grow available publisher account revenues, along with providing direction on unique deal parameters that impact Cox Digital Solution’s ability to fill publisher inventory.
Michael Barden Skills
Michael Barden Education Details
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Wilbur O. And Ann Powers College Of Business At Clemson UniversityMarketing -
Los Gatos High School
Frequently Asked Questions about Michael Barden
What company does Michael Barden work for?
Michael Barden works for Blackbaud
What is Michael Barden's role at the current company?
Michael Barden's current role is Marketing Technologist.
What is Michael Barden's email address?
Michael Barden's email address is mb****@****xds.com
What is Michael Barden's direct phone number?
Michael Barden's direct phone number is +184321*****
What schools did Michael Barden attend?
Michael Barden attended Wilbur O. And Ann Powers College Of Business At Clemson University, Los Gatos High School.
What skills is Michael Barden known for?
Michael Barden has skills like Saas, New Business Development, Salesforce.com, Social Media, Sales, Business Development, Cold Calling, Microsoft Office, Inside Sales, Integrated Marketing, Sales Operations, Leadership.
Who are Michael Barden's colleagues?
Michael Barden's colleagues are Nicole Luper, Mba, Donovan Dixon, Laura Bowen, Matt Connell, Greg Milton, Robb Hampton, Michael Dowdell.
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