Michael Barden Email & Phone Number

Charleston, South Carolina, Us

Close collaboration with internal stakeholders to ensure key MarTech platforms are properly deployed and optimized to support marketing and sales initiatives. Help monitor 3rd party tools like Qualified, Drift, Marketo, Salesloft and Demandbase. -Setup and manage Chat experiences within Qualified & Drift, and work closely with the Web team to ensure these are deployed across webpages, and campaign landing pages.-Setup Marketo programs and Salesforce campaigns for all relevant digital programs, carry out testing to ensure workflows and automations are built properly and monitor the ongoing performance.-Reporting on performance to internal leaders and stakeholders for all programs you are managing, and continuously review and monitor these efforts to identify if they are meeting or exceeding the KPIs outlined.-Provide actionable insights and strategic recommendations to improve program performance and adopt the technology's functionality to be better support and enable demand marketing.

Charleston, South Carolina, Us

-Segmentation for all marketing programs & sales prospecting-Drift platform management -chat playbook creation, management, and measurement-Provide innovative insights and development for email strategies, segmentation, and integration with marketing tech stack

Charleston, South Carolina, Us

•Segmentation for all marketing programs: -Prospecting campaigns-Tradeshows-Email campaigns-Operational emails-User groups-Roadshows and Internet Summits•Manage team of marketers for large data health contact acquisition project - $2M in pipeline generated for sales•SalesForce reporting, dashboards, and metrics for sales team’s KPIs•Sales territory and strategy planning

Charleston, South Carolina, Us

•Manage, promote, and grow Employee Sales Lead Referral Program - Grew program from $38M in 2014 to $44M in bookings 2015 •Partner with multiple departments/managers to drive adoption, education, and growth•Optimize/streamline lead processing for better conversion rates•Create training material and streamline lead processes during SFDC migration•Handle incoming sales and marketing lead queues•Maintaining health of database (campaigns, opportunities, reporting, new accounts/contacts)

Austin, Texas, Us

•Sold products and services to an assigned geographic base territory ranging in size from $5k to $60k per deal•Identified new business opportunities by creating and implementing territory campaigns•Developed account penetration strategies and closed new business

Austin, Texas, Us

•Generated and qualified new sales leads for the outside sales team•Made a minimum of 70 cold calls per day and responsible for logging and tracking all activities in Salesforce.com•Exceeded monthly quotas every quarter while in position

New York, Ny, Us

•Develop and strengthen publisher relationships, with a focus on supporting day to day communications with both the publisher and the internal media and operations team•Perform in-depth exploratory analysis on the economics of inventory, and liaison with the publisher contacts to secure campaign approvals•Provide recommendations on the best ways to monetize, segment and grow available publisher account revenues, along with providing direction on unique deal parameters that impact Cox Digital Solution’s ability to fill publisher inventory.

B.S., Marketing

Education record